Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring.

West Virginia 360

West Virginia Washington DC Revenue 360

Associations Now

MARCH 20, 2019

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. — MeetingsNet (@meetingsnet) March 19, 2019. Content is just content unless it’s working to achieve a higher goal.

Content 105

Content Strategy Marketing Review 105

Spark Consulting

MAY 11, 2020

An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A summary of the ASAE Foundation report, Association Content Strategies for a Changing World.

Case Study 262

Case Study Content Proposal Strategy 262

Association Success

FEBRUARY 4, 2019

Kevin Ordonez and Sherry Budziak have a combined 40 years of leadership and executive consulting experience. Readers will learn strategies for: Turning uncertainty into advantage. By making IT integral to strategy, they move from doing business as usual to excellence. Amazing members and customers with on-demand service.

Innovation 115

Innovation Technology Strategy Software 115

Higher Logic

JANUARY 7, 2019

In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes? If so, how committed am I to building a strong and sustainable community in 2019 and beyond? So, make time to understand it, and explain it.

Case Study 204

Case Study Tools Resources Marketing 204

Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Aaron Costello, Consultant, MG Strategy + Design.

Review 259

Review Raleigh Education Class 259

Reid All About it

JANUARY 25, 2019

Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. New Year, New Digital Strategy (Association Coffee Talk, Alexandria VA). Let’s start 2019 with a discussion around your digital strategy. Tim Ebner, Associations Now ).

Chicago 170

Chicago DC Washington Content 170

Reid All About it

JANUARY 3, 2020

You can start honing your concentration muscle by reviewing these 16 strategies from WBT Systems for finding more time to focus on deep work. Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Tue 1/7 at 12 p.m. 1 CAE credit.

Chicago 259

Chicago New Jersey Arlington Committee 259

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Looking to personalize and target your email communications strategy to different member segments? Member-generated content shows your thought leadership and appeals to new members. Growing Non-Dues Revenue.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

AUGUST 30, 2019

In a recent webinar, WBT Systems and three other association tech providers discussed three big ideas from the 2019 ASAE Annual Meeting. Are your chapters having a hard time keeping their leadership pipeline full? Billhighway describes how you can help your chapters overcome typical volunteering and leadership challenges.

Chicago 34

Chicago DC Member Engagement Analysis 34

Reid All About it

DECEMBER 7, 2018

Get some fantastic insights and discover what you need to know to create an effective and successful marketing strategy under GDPR. How to Prepare for the 2019 Hospitality Market. Presenters: Dick Wilson, Data Governance Expert, and Vikas Arya, Principal of Strategy Execution. It’s never too early to get a head start on 2019.

Washington 186

Washington DC Tips Library 186

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. Next-Level Live Online Events: Strategies from Successful Associations. CB Insights reports on 20 industries that 5G will transform. 1 CAE credit.

LMS 276

LMS Education Pennsylvania Innovation 276

Reid All About it

NOVEMBER 30, 2018

Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Event Tech Trends: What We Learned & How to Evolve in 2019. Event Tech Trends: What We Learned & How to Evolve in 2019. More info/register.

Innovation 191

Innovation Technology DC Tips 191

Reid All About it

OCTOBER 11, 2019

Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report.

DC 50

DC Washington Education Content 50

Reid All About it

MARCH 15, 2019

I pulled myself out of it by reading about leadership—educating myself and getting inspired to make some positive changes at work. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. The Greatest Ideas for Associations in 2019 (Association Chat – online and Denver CO).

DC 150

DC Washington Denver Strategy 150

Reid All About it

FEBRUARY 15, 2019

How to Create an Analytics Strategy & Roadmap. Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association. Improving Nonprofit CRM Data Management in 2019. Learn how to take your donor data management to the next level in 2019. More info/register.

Social Media 170

Social Media DC System Education 170

Reid All About it

APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. As events are more judiciously considered on their return on time, value, and investment, organizers must adjust for this new normal (your 2019 tool kit won’t cut it). Audience avatar. 1 CAE credit.

DC 207

DC Recruiting Recruitment Washington 207

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority.

Content 80

Content Strategy Marketing Process 80

Reid All About it

FEBRUARY 28, 2020

One’s about a chapter struggling with poor event attendance that now sells out events (and grew membership too), and the other’s about a chapter that couldn’t fill leadership positions but now has a full leadership roster and pipeline. Is a new AMS, LMS or CMS in your future? More info/register. Host: Insight Partners. 1 CAE credit.

Washington 44

Washington DC Education System 44

Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Associations Now

JANUARY 29, 2023

Talking strategy is one thing. One theme that emerged as I was working on stories for the latest Associations Now Deep Dive on leadership is that acting fast isn’t necessarily an asset. When he became CEO in 2019, he sensed the board “spent a very large amount of time studying and learning, but not as much time designing,” he said.

How To 105

How To United States Leadership Strategy 105

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. 10 Common Webinar Mistakes to Avoid in 2019. Should suppliers be members ? 1 CAE credit.

Proposal 170

Proposal eBook Tips Maine 170

Nonprofit Marketing Guide

SEPTEMBER 27, 2019

Lila Tublin at Big Duck tells you how to get nonprofit leadership to value smart communications. October 15 & 17: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It. Catch Up on Our Content from This Week… Resources for #GivingTuesday 2019. Nonprofit Training Opportunities for You.

Communications 57

Communications Social Media Video Tips 57

Reid All About it

MAY 31, 2019

The State of Community Management 2019. Explore the key findings from The State of Community Management 2019 report, including why communities generate high engagement rates, how communities are transforming their organizations, and how community leadership needs to evolve. Wed 6/5 at 1 p.m. – More info/register. 1 CMP credit.

DC 170

DC Washington Education millennials 170

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Event gamification. Sponsorships. 1 CMP credit. More info/register. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Potomac Core

FEBRUARY 11, 2019

Build nimble strategies to address new or critical Industry or Professional challenges and opportunities. What makes these Associations especially relevant is how their strategies and products position them as either “Industry or Profession solution partners ” with their Boards and members: Heidi Biggs Brock. Donna Orem.

Survey 158

Survey Revenue United States Committee 158

Associations Now

APRIL 9, 2023

Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. One reason for that may be that organizations’ efforts to diversify their boards have been more reactive than intentional, and more interested in optics than truly diverse leadership. How to do that?

Los Angeles 110

Los Angeles How To Philadelphia Recruiting 110

Spark Consulting

MAY 2, 2019

First the stats (all from Pew): 2019 will be the first year digital ad spending outpaces ad spending in traditional media. Dr. Nii-Quartelai Quartey, Senior Advisor and National LGBT Liaison, Community, State & National Affairs, Multicultural Leadership, AARP. Kellogg Foundation (National Day of Racial Healing).

America 170

America Social Media Washington Recruiting 170

Velvet Chainsaw

DECEMBER 19, 2019

Although I normally eschew year-end reviews, top ten and in/out lists, I am moved to share a few observations based on the numerous events and clients we’ve worked with in 2019. Leadership support or buy-in is critical to the success of any change effort. Technology should play a supporting role in your event strategy.

Leadership 19

Leadership Innovation Review Strategy 19

Associations Now

FEBRUARY 19, 2020

To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. Create a diverse leadership group so that leaders can better connect with your community and inspire members of your organization.

Leadership 108

Leadership Recruiting Recruitment Report 108

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Where are things at with the results of ASAE’s last DEI strategic plan (2019-2021) and with a new one? Association podcasts.

Committee 195

Committee Education Software Strategy 195

Associations Now

JULY 11, 2019

While issues of technology are raising concerns for many CEOs, they feel increasingly comfortable taking action on political issues, the 2019 edition of the EY CEO Imperative Study revealed. Speaking out on a big political issue isn’t something most corporate leaders will shy away from in 2019. What really freaks them out?

Leadership 92

Leadership Report Technology Survey 92

Event Industry News

OCTOBER 14, 2019

Together with her team she successfully manages 40+ events a year across 5 continents and ensures the events strategy is aligned with the overall brand’s customer engagement strategy and business goals. Scott Cullather, Co-Founder & CEO of INVNT. Read the Event Tech Q&A here.

Technology 65

Technology Charlotte Conference Products 65

Associations Now

JULY 29, 2019

It works like this: The treadmill keeps getting a little faster, a little harder to control, and without a well-thought-out strategy to pace yourself, you might just fall off. I stated at the beginning of the year that I thought the pace of technology was starting to slow down a bit, and you could argue that 2019 has largely exemplified this.

Leadership 93

Leadership Technology Strategy Report 93

Reid All About it

MARCH 22, 2019

Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. Why “Association Hustle” is Your Best Resource for 2019. 1 CAE credit. . –

DC 170

DC Arlington Washington LMS 170

Reid All About it

APRIL 26, 2019

Find out from Rebecca Achurch, CAE, who also explains why your association need a data strategy and how to get started. Digital Marketing Trends and Traditions 2019. Hear about the most important social media trends in 2019 for brands and businesses. Don’t jump into a virtual chapter without considering these challenges.

Social Media 170

Social Media millennials Arizona Proposal 170

Reid All About it

FEBRUARY 7, 2020

The other is another José Andrés recipe from Milk Street (Sep/Oct 2019 issue) for cauliflower with smoked paprika, honey and sherry vinegar. From a leadership mindset to focusing on value-based experiences for customers, let’s discuss how a digital first approach can help us stand up to the competition. More info/register.

Chicago 243

Chicago Education Baltimore Content 243