Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. A 2019 Adobe research report showed that 61 percent of Americans find diversity in advertising important, and 38 percent of consumers are more likely to trust brands that do well with showing diversity in their ads.

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Marketing LMS System Education 81

Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Tue 11/6 at 12 p.m.

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Chicago DC Tools LMS 38

Reid All About it

AUGUST 30, 2019

In a recent webinar, WBT Systems and three other association tech providers discussed three big ideas from the 2019 ASAE Annual Meeting. MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Do you agree with their selection? Too woo-woo for you?

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Chicago DC Member Engagement Analysis 34

Reid All About it

JULY 19, 2019

Presenters: Brandy Keller, Director of Product Management and Product Marketing, Community Brands – MIP Fund Accounting. Hear how associations are getting ahead of retention challenges by driving engagement on an ongoing basis with online communities and marketing automation. 2019 PCMA EduCon Rebroadcast. 1 CPE credit.

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Arlington DC Washington LMS 34

Association Success

FEBRUARY 26, 2020

For more recent data, take a look at the report from marketing firm BrightLocal , which found in 2019 that 82 percent of consumers look for online reviews of local businesses, including 52 percent of 18 to 54-year-olds who said they “always” did. . Work in a well-placed testimonial into your marketing materials.

Marketing 89

Marketing Review LMS Products 89

Blue Sky eLearn

OCTOBER 30, 2018

While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. An easy way to get your learners in the festive mood is by simply updating your welcome banner or homepage description area on your LMS. Themed Marketing & Communications.

Revenue 120

Revenue Discount LMS Course 120

Reid All About it

FEBRUARY 28, 2020

Lifecycle marketing is where it’s at, says Julia McCoy at Marketing Profs. Is a new AMS, LMS or CMS in your future? This Bon Appetit shortcut gave me an excuse to buy really good kielbasa from Mae Farm —they’re right next door to my seafood store in the farmers market. Forget that. Locations: online and Washington DC.

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Washington DC Education System 44

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Improving Nonprofit CRM Data Management in 2019. Ernie Smith, Associations Now ).

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Social Media DC System Education 170

Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Pat on head. Take note! ( Tue 11/13 at 12 p.m.

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Chicago DC Washington Software 175

Reid All About it

JUNE 14, 2019

Learn how data from an LMS can help determine future decisions for education programming and audience engagement options. Why Content Marketing Is Key in B2B Lead Generation Efforts. . – Why Content Marketing Is Key in B2B Lead Generation Efforts. Hosts: Billhighway and Mariner Management & Marketing. 1 CAE credit.

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Fort Worth Tips Dallas Social Media 170

Reid All About it

AUGUST 24, 2018

And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit. 1 CAE credit. Info/register.

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Chicago Washington Innovation Tools 37

Reid All About it

SEPTEMBER 6, 2019

CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Turn Member Engagement and AMS Data into Effective Marketing. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities.

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Chicago LMS New York Member Engagement 37

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Integrating Your AMS & LMS: Bridging the Gap. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium.

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DC Arlington Washington LMS 170

Reid All About it

OCTOBER 26, 2018

A few quick hits before we get to this week’s list of free webinars: What digital, tech and web trends are going to be hot or not in 2019? You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market? Presenter: Amy Jacobus, Digital Marketing Expert. Host: niUG.

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DC Washington Chicago LMS 34

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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Committee Education Software Strategy 195

Reid All About it

APRIL 19, 2019

Hosts: Billhighway and Mariner Management & Marketing. If increasing member retention, improving new member acquisition, and energizing conference registration are on your radar for 2019, you won’t want to miss this webinar. Presenters: Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions. 1 CAE credit.

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DC Washington Chicago Member Engagement 170

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate the best association management software currently on the market. . Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. It has been updated. Generate revenue.

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Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Blue Avocado ).

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DC Video Washington Strategy 170

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? At the 2019 ASAE Annual Meeting, Volunteering was debuted as a Foresight Works driver. Thinks small wins.

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Review Education Tips Technology 85

Associations Now

MARCH 19, 2019

What Should You Look For in an LMS? I know several #association leaders either developing their own system or trying to customize an out of the box LMS to fit their needs. — The Membership Guru (@MembershipGuru1) March 19, 2019. Another LMS requirement? So relevant. Hope you all find this helpful.

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LMS Learning Management System Software System 64

Reid All About it

SEPTEMBER 21, 2018

When you implement new technology, like an AMS or LMS, you don’t usually meet the brainiacs behind the scenes who created the software and map out the future of that software. WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. Articulate ).

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GrowthZone

JUNE 21, 2021

Third-party integration partners include Zoom, Mailchimp, Constant Contact, Elevate LMS, Stripe, and many more. Marketing automation. Email marketing. FEATURES: Marketing. Email marketing. E-marketing. See Partnerships for an updated, complete listing. FEATURES: Member management. Chapter management.

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System Software Directory Membership Management 148

Reid All About it

AUGUST 23, 2019

The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. Why you should have a Chief Value Officer instead of a Chief Marketing Officer. Edith Zimmerman, The Cut ).

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millennials Member Engagement Tools Education 37

Association Success

AUGUST 5, 2020

According to Association Laboratory’s Looking Forward 2020 , a global survey of association strategy from December 2019, 61% of respondents said they were already expanding online education, and 52% were planning on creating or expanding online communities. Membership has pretty much been a virtual process, forever,” Cowan said. “So

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Michigan LMS Resources Process 78

Association Success

DECEMBER 16, 2019

Here are three examples of small-sized innovations we’ve implemented in 2019 at the Professional Pricing Society. While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want?

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Innovation Newsletter LMS Course 86

Mariner Management

SEPTEMBER 18, 2019

And here are 10 reasons you don’t want to miss the 2019 gathering on October 18 in Washington, DC. #1 Think of all the technology that can help you deliver value to members, for example, an online community, marketing automation, AMS, LMS, CMS… SOS! The deep dive isn’t a series of break-out sessions with sages on the stage.

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DC Washington LMS Conference 74

Aptify

FEBRUARY 3, 2020

Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. It’s a hot topic in the world of marketing and customer experience. Your members are no exception in our hyper personalized world. allows members?to

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How To LMS Member Experience Certificate 72

Associations Now

MAY 20, 2019

The “ 2019 Open Source Security and Risk Analysis ” [registration], from the Synopsys Cybersecurity Research Center and based on anonymized data from the company’s Black Duck audit services, noted that roughly 60 percent of the code in the code bases it studied was open source.

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Software Strategy LMS Tools 99

GrowthZone

NOVEMBER 23, 2020

Editor’s note: This article was originally posted on September 23, 2019. Third-party integration partners include Zoom, Mailchimp, Constant Contact, Elevate LMS, Stripe, Dues Hub, WMS, NAHB, NRDS, Paragon, Matrix MLS, ConnectMLS, Supra, and many more. Marketing automation. Email marketing. Email marketing.

Membership Management 78

Membership Management Software Directory System 78

Associations Now

DECEMBER 11, 2019

— TopClass LMS by WBT Systems (@WBT_Systems) December 9, 2019. If you’re a marketer, you need to, says Pamela Bump on HubSpot. Nonprofit Marketing Guide offers tips on how to deal with stress during the holiday season. Event Marketer has the scoop. Looking to change your professional development offerings?

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Associations Now

JANUARY 2, 2020

— TopClass LMS by WBT Systems (@WBT_Systems) December 31, 2019. Dennis Shiao of the Content Marketing Institute offers seven tips to up your social media game in 2020. Going Deep. Other Links of Note. Need to find the right work-life balance? Ashley Faus of HubSpot offers a new approach. Social studies. Free webinars.

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LMS System Social Media Products 58

Associations Now

JULY 16, 2019

— TopClass LMS by WBT Systems (@WBT_Systems) July 15, 2019. If you build your attention muscle, you will find market gaps and emerging educational needs,” they said. But, if you wait too long to act, someone else will capture your market. Is the membership model a passing fad? PCMag explains the changes.

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Associations Now

NOVEMBER 14, 2019

As the microcredential market booms, don’t forget the learner. (by — TopClass LMS by WBT Systems (@WBT_Systems) November 13, 2019. Nonprofit Marketing Guide shares where to find the best stock images. Put Learners First to Build Credibility. Other Links of Note. explains the findings. Great photography is a must.

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Associations Now

JUNE 14, 2019

— TopClass LMS by WBT Systems (@WBT_Systems) June 11, 2019. Focus your marketing on the impact of these social membership experiences,” the team says. Associations provide an antidote to the loneliness epidemic | WBT Systems [link] #assnchat #membership #associations pic.twitter.com/k6Z8ixwFhq.

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Press Release LMS System Washington 51

.orgCommunity

JULY 18, 2019

He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Marketing education to non-members.

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.orgCommunity

AUGUST 29, 2019

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. At the 2019 digitalNow conference , Dr. Radhika Dirks, CEO and co-founder of XLabs , talked to an audience of association executives about her work with moonshots. It’s a disrupter—a project that invents a new era.

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.orgCommunity

NOVEMBER 29, 0002

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. At the 2019 digitalNow conference , Dr. Radhika Dirks, CEO and co-founder of XLabs , talked to an audience of association executives about her work with moonshots. It’s a disrupter—a project that invents a new era.

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Education Michigan Mooc System 40