Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). CAE credit.

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Email Marketing Social Media Library millennials 175

Achieve

AUGUST 12, 2021

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. Millennials are motivated to give to causes that appeal to their values.

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millennials Tips Social Media Software 82

Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! WBT Systems explains what you really need to think about when developing and marketing education for all generations. Let’s start 2019 with a discussion around your digital strategy.

Chicago 170

Chicago DC Washington Content 170

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Review Raleigh Education Class 259

Association Analytics

SEPTEMBER 9, 2024

International enrollments are also down in the wake of COVID, dropping more than 11 percent since 2019 according to US News and World Report. Many Americans now question whether a bachelor’s degree is worth the investment, given the often-disappointing returns in the job market.

United States 169

United States Discount millennials Recruiting 169

Associations Now

DECEMBER 7, 2018

Millennials deal with work-disrupting mental health issues at nearly twice the U.S. And for millennials, the effects of feeling overwhelmed bleed deeper into work than older generations. For millennial and gen Z workers, that number jumps to 30 percent. average rate—but don’t think it’s reason enough for a mental health day.

millennials 60

millennials Tips Report Technology 60

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Tue 4/30 at 1 p.m. Tue 4/30 at 2 p.m.

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Social Media millennials Arizona Proposal 170

Nonprofit Marketing Guide

FEBRUARY 22, 2019

Do you want the best articles, posts, tips, and more from around the world of marketing and fundraising? This week I have more trends for 2019, marketing to millennials, free tools for nonprofits, and Ryan Reynolds. Care2, hjc and NTEN have also just released the 2019 Digital Outlook Report. Of course you do!

Communications 55

Communications millennials Survey Social Media 55

Reid All About it

MAY 31, 2019

Millennials are the largest generation in the workplace but not in most associations’ membership. We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. Smitten Kitchen ).

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DC Washington Education millennials 170

Associations Now

MAY 28, 2019

The 2019 Yello Recruiting Study [registration] noted that 54 percent of generation Z candidates wouldn’t bother submitting a job application if the process was overly complicated or overtly old-school, while 51 percent of millennials who are currently students felt the same way.

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Recruitment Recruiting Process millennials 96

Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%).

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Social Media Member Engagement Tools Revenue 254

Associations Now

JANUARY 9, 2020

For example, a North American market research study published late last year found that 35 percent of millennial guests are looking for more vegetarian options on menus. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

Conference 105

Conference Virginia millennials Washington 105

Reid All About it

AUGUST 11, 2017

According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. and that number will rise to 67 million by 2019. and that number will rise to 67 million by 2019. And that means association marketing too. Duration: 2 hours.

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Raleigh DC Washington Case Study 150

Reid All About it

AUGUST 23, 2019

The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. According to a new poll, 22 percent of millennials say they have “no friends” at all. Dan Lautman, DelCor ).

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millennials Member Engagement Tools Education 37

Reid All About it

NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. More info/register.

Washington 34

Washington Social Media Education Content 34

Event Industry News

MAY 9, 2019

Plenty of apps have been created for millennials that haven’t been successful purely because there had been no call for them. The QEII Centre is holding a series of closed roundtable events throughout 2019. Though it took a while to go HD, we are currently in a good position in terms of technology.”.

Technology 107

Technology Innovation millennials Examples 107

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Some quick hits before we get to this week’s list of free webinars: 3 things research shows about engaging Millennials in your cause or association. Marketing Land ). Blue Avocado ).

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DC Video Washington Strategy 170

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Why “Association Hustle” is Your Best Resource for 2019.

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DC Arlington Washington LMS 170

Associations Now

DECEMBER 12, 2019

Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them. As a new study on email marketing shows, what goes up must come down. percent to 10.9

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Report millennials Email Marketing Marketing 67

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m. More info/register.

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Revenue Tools Education Member Experience 39

Associations Now

FEBRUARY 7, 2019

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. Five years later, we have seen little to no movement in their level of generational preparedness.”.

Content 87

Content Report Conference Press Release 87

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Also consider new platforms for engagement. How might you use TikTok to engage members? Sponsored content.

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Member Engagement Social Media Revenue millennials 94

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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millennials Education How To Social Media 40

Associations Now

AUGUST 8, 2019

As millennials age and Generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters member relationships. Move over, millennials. Play Up Human-Centric Marketing. Good marketing is about so much more than a singular transaction. Generation Alpha is growing up—and fast.

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millennials Social Media Education Marketing 62

Associations Now

MARCH 21, 2019

Making membership worthwhile for millennials and Generation Z starts with value—but ends with affordability. — DelCor (@delcor) March 20, 2019. Measure social media marketing success with the five P’s , says Social Media Today. Also: select the right AMS. We'll walk you through both: [link]. Other Links of Note.

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Social Media millennials Software System 75

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

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Report Marketing Innovation millennials 40

Event Industry News

NOVEMBER 26, 2018

Lime Venue Portfolio has welcomed new research predicting that individual sessions at conferences will reduce throughout 2019. The prediction is identified in MPI’s Outlook Report (Fall 2018) with international survey respondents predicting a continuation of this trend over the next 12-24 months.

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millennials Conference Survey Content 63

Mariner Management

FEBRUARY 14, 2020

Back in November 2019, we used a post on how chapters could amp up their events to build a webinar on the topic with Billhighway. ASAE’s Decision to Attend study found that 43% of Gen Y and Millennials are attending more association events than ever. Now, its been turned into a 3-part series. What’s behind this story?

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Price millennials Strategy Marketing 62

Associations Now

DECEMBER 3, 2019

A North American market research study found that 35 percent of millennial guests are looking for more vegetarian options on menus,” said Debra Lykkemark, president of Vancouver, British Columbia-based Culinary Capers, in an interview with Special Events. — TEC – Technology Exploration Conference (@TECbyASAE) December 3, 2019.

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millennials Conference Member Engagement Technology 58

Associations Now

JULY 2, 2019

— Todd M Mickey (@tmickey2) July 2, 2019. Rescuing Leftover Cuisine is a nonprofit that collects food that would otherwise be wasted from markets, restaurants, and events and donates it to local homeless shelters and food pantries. Make your newsletter pop on mobile with these five tips from digital marketing expert John Haydon.

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Innovation millennials Survey Newsletter 65

.orgCommunity

MAY 15, 2019

Everyone strives to better understand the members and market. Invite forward-thinking people from your industry or profession to talk about trends and market developments, for example, professionals in charge of innovation or R&D at member companies. No more blaming Millennials! No more blaming Millennials! #10:

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Innovation millennials Project System 68

Associations Now

DECEMBER 17, 2019

Also: how to market a family-friendly event. Get Specific in Kid-Friendly Meeting Marketing. 64% of all millennials are attending more family-suitable events than just 5 years ago. — Eventbrite (@eventbrite) December 17, 2019. In need of a New Year’s resolution?

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millennials Social Media Team Review 56

Associations Now

DECEMBER 11, 2019

— TopClass LMS by WBT Systems (@WBT_Systems) December 9, 2019. Millennials vs. Gen Z: Do you know the difference? If you’re a marketer, you need to, says Pamela Bump on HubSpot. Nonprofit Marketing Guide offers tips on how to deal with stress during the holiday season. Event Marketer has the scoop.

Organization 56

Organization LMS millennials System 56

Associations Now

APRIL 17, 2019

— PCMA (@pcmahq) March 25, 2019. After all, 76 percent of millennials consider a company’s social and environmental commitments when deciding where to work, and 64 percent of them won’t take a job if corporate social responsibility practices aren’t in place. Want to connect more with the young attendees at your #BusinessEvents ?

Social Media 54

Social Media millennials Tools Survey 54

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

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Report Marketing Member Research Innovation 40

Event Industry News

NOVEMBER 24, 2022

Xceed is a game changing platform that offers industry-leading software offerings for event organisers and venues looking to digitise their online presence and sales, as well as managing their staff, marketing, ticket, door, table and guestlist systems using just one simple and effective platform. In October 2019 there was a seed round of €2.3m

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San Francisco Software millennials Technology 59

Associations Now

OCTOBER 23, 2019

It’s driven by news coverage of climate change but, more importantly, it’s supported by the next generation of travelers—the millennials who are poised to become the biggest group of business travelers globally from 2024 onwards, and the centennials who are right behind them.”. — Higher Logic (@HigherLogic) October 22, 2019.

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Press Release millennials Social Media Report 52