Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

DC 276

DC Washington Learning Management System LMS 276

Higher Logic

JANUARY 15, 2020

Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. Are they in communications and marketing, membership, technology, or another department all together? One of my favorite aspects is the networking. Breakout Sessions.

Conference 156

Conference Products Marketing Technology 156

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Nonprofit Tech Trends 2019.

Washington 285

Washington Video Social Media DC 285

Associations Now

MARCH 20, 2019

In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging. — MeetingsNet (@meetingsnet) March 19, 2019.

Content 98

Content Strategy Marketing Review 98

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Slefo, Ad Age ). More info/register.

Vermont 285

Vermont DC Washington Education 285

Associations Now

JANUARY 3, 2019

Also: Before AI hits marketing full force, here’s how you should approach personalization. And in 2019, membership programs might matter more than ever before. That means organizations need to find a way to maximize support from membership programs—including strategies that drive people to join in the first place.

Revenue 102

Revenue Review Marketing Strategy 102

GrowthZone

JUNE 4, 2019

Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. As predicted by respondents in the 2019 Association Industry Trends survey results , Artificial Intelligence (AI) is already impacting association marketing.

Email Marketing 128

Email Marketing Marketing Survey Tips 128

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruitment 195

Recruitment Recruiting Certificate Discount 195

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

GrowthZone

JANUARY 10, 2019

2019 Association Survey Results report now ». In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs. A side-by-side comparison of strategies used by growing associations vs. associations with stagnant or decreasing membership. Download the free.

Survey 96

Survey Social Media Report Resources 96

Associations Now

JANUARY 1, 2019

We asked a few association professionals what their 2019 membership resolutions will be. Before the clock struck midnight to close out 2018, we asked a few of them to share a membership resolution they’ve made or a goal they plan to reach for in 2019. I’ll be honest: This is a resolution that I will strive to keep in 2019.

Indianapolis 94

Indianapolis Maryland Chicago Survey 94

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.

Content 102

Content Social Media Member Engagement Tools 102

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority.

Content 80

Content Strategy Marketing Process 80

Event Industry News

JANUARY 10, 2019

As technology maintains its seemingly unstoppable march and the millennial generation officially becomes the largest demographic at work, 2019 promises to deliver a year of transformation for event design, but also of opportunity. All event designers must also keep a close eye on the rise and rise of influencer marketing.

millennials 83

millennials Innovation Content Technology 83

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Higher Logic

JANUARY 7, 2019

In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes? If so, how committed am I to building a strong and sustainable community in 2019 and beyond? The Business Impact of Online Communities.

Case Study 204

Case Study Tools Resources Marketing 204

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Tips Library 186

Event Industry News

JULY 20, 2022

Cvent , a market-leading meetings, events, travel and hospitality technology provider, published the latest instalment of the Cvent Travel Managers Report: Europe Edition , which provides in-depth insights into current corporate travel trends and activity. The report reveals significant levels of optimism amongst corporate travel managers.

Report 110

Report Survey Revenue Marketing 110

Higher Logic

FEBRUARY 21, 2020

Based on Forrester Research’s US Customer Experience Index, 2019 , “Brands that want to break away from the pack should focus on emotion.” What’s your strategy for sourcing product feedback at scale, digitally? Customer marketing is becoming increasingly important to tech companies. How do you make your customers feel?

eBook 286

eBook Tools Products Review 286

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Let’s start 2019 with a discussion around your digital strategy.

Chicago 170

Chicago DC Washington Content 170

Higher Logic

JUNE 19, 2019

To combat the problem, many organizations are looking at ways to deliver a better customer experience and differentiate themselves in the market.For example, &pizza presented their new customer experience strategy at Forrester CX NYC: The pizza company is now using text messaging as its only form of customer support and communication.

Strategy 136

Strategy New York Examples Resources 136

GrowthZone

JANUARY 24, 2019

In GrowthZone’s recently released 2019 Association Survey Results , we reported on everything from average employee-to-member ratio to respondents’ satisfaction with their boards of directors. Additional topics include historic membership trends, use of marketing channels, most effective tactics for growing memberships, and more.

Strategy 64

Strategy Survey Report Content 64

Event Industry News

FEBRUARY 22, 2019

This session touches on ways to differentiate your event marketing strategy, on-day event personalisations, and event follow-up ideas to get ahead of the game. Event Tech Live will return to London in November 2019, follow the official hashtag #ETL19 on social media to keep up-to-date with show news.

Strategy 80

Strategy Marketing Social Media Education 80

Nonprofit Marketing Guide

NOVEMBER 7, 2018

and now it’s time to look ahead to 2019. Please take the 2019 Survey now (You’ll need about 20-25 minutes). . Which communications strategies are the biggest priorities (e.g., content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)? All answers are anonymous!

Survey 77

Survey Communications Report Software 77

Associations Now

APRIL 13, 2020

As digital strategist Marianne Kay explains in an EContent article: “Omnichannel content is the creation, management, and delivery of content to multiple marketing channels in a cohesive, customer-centric way. Here’s a three-pronged strategy. Establish a distribution strategy before you develop content.

Content 101

Content Strategy Survey Video 101

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Nonprofit Tech Trends 2019.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Associations Now

OCTOBER 2, 2018

How can you make your association better in 2019? Four questions to ask to develop the strategies that will get you there. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”.

Committee 78

Committee Email Marketing Project Recruitment 78

Nonprofit Marketing Guide

NOVEMBER 8, 2018

And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics.

Strategy 84

Strategy Communications Social Media Marketing 84

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

Columbus 39

Columbus millennials LMS North Carolina 39

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Presenter: Peggy Hoffman, president, Mariner Management & Marketing.

Certificate 107

Certificate Chicago DC Washington 107

Reid All About it

NOVEMBER 30, 2018

Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Event Tech Trends: What We Learned & How to Evolve in 2019. Event Tech Trends: What We Learned & How to Evolve in 2019. More info/register.

Innovation 191

Innovation Technology DC Tips 191

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

Review Raleigh Education Class 259

Association Success

APRIL 1, 2019

Readers will find strategies and tools that will ultimately help them: The book is divided into three sections around the Open Garden Model: “The Bedrock” (finding your Core Purpose and Core Values), “The Soil” (constructing and nurturing your culture), and “The Crops” (finding and engaging your community).

Software 113

Software Association Software Newsletter Maine 113

Associations Now

OCTOBER 23, 2018

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. The Content Marketing Institute explains how to make content more readable to grow your audience and your organization. Here’s what that might look like, according to industry experts.

Technology 76

Technology Content Software Review 76

Nonprofit Marketing Guide

JANUARY 6, 2022

Whether you are a team of one or several, you probably have questions about how other nonprofit communications or marketing teams are set up and how they function. I also talk in this video about communications team size based on the 2019 Nonprofit Communications Trends Report. We’ve done quite a bit of research on this topic.

Team 101

Team Communications Marketing Course 101