Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. More info/register.

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Review Raleigh Education Class 259

Mariner Management

JUNE 23, 2020

Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Factor in the constraints on large association meetings and combined with the research, we see all signs point to local as an engagement opportunity. 2019 Chapter Benchmarking Report by Mariner Management & Billhighway.

Member Engagement 62

Member Engagement Recruitment Recruiting Education 62

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag). Learn about these value types and how they impact your membership recruitment and retention. Shopping for an LMS?

Columbus 39

Columbus millennials LMS North Carolina 39

Reid All About it

SEPTEMBER 6, 2019

CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Turn Member Engagement and AMS Data into Effective Marketing. Member data tells us how to communicate, not the other way around.?A Blended Data – the Key to Member Engagement Scoring.

Chicago 37

Chicago LMS New York Member Engagement 37

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

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Tips Handbook Recruitment Recruiting 103

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

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LMS Education Pennsylvania Innovation 276

Reid All About it

JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

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Revenue Montana Case Study Education 259

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Harald Becker, Director Industry Engagement & Research, Microsoft. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Tue 3/19 at 2 p.m.

DC 150

DC Washington Denver Strategy 150

Reid All About it

JUNE 14, 2019

Learn about board governance models that effectively keep the board informed, engaged and accountable, while providing them the confidence that leadership and staff are managing the day-to-day operations of the association. 1 CAE credit More info/register – free for DFWAE members, $15 for non-members. 1 CAE credit.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Higher Logic

MAY 8, 2019

billion by 2019). Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

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Tips Email Marketing Newsletter Communications 166

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Here’s what the omnichannel approach looks like. If so, you’re not alone.

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Marketing Member Engagement Strategy Report 94

Associations Now

AUGUST 13, 2019

At #ASAE19, several speakers explored how associations can use crowdsourcing to generate new ideas and opportunities for member engagement. From the very start of the 2019 ASAE Annual Meeting & Exposition in Columbus this week, association executives were challenged to rethink how they engage with members.

Project 94

Project Columbus Social Media Proposal 94

Reid All About it

FEBRUARY 4, 2022

Here’s the great event conundrum in 2022: your members say your conference is a can’t miss event and want to attend in person. But our clients are reporting that their in-person registration rates are running about 50-60% of 2019 numbers. CEO Update LIVE: Recruiting. Should your meeting go hybrid? More info/register.

Content 39

Content Education Recruitment Recruiting 39

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Frankly, we’re smarter about it now. Online community.

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DC Recruitment Recruiting Washington 207

Reid All About it

NOVEMBER 2, 2018

Find out how to become an experience-driven organization, what micro-moments are, how to be in the moment with your members, and how easy technology can enable these meaningful experiences. Marketing Trends to Watch for in 2019. Find out what trends should be on your radar for 2019. More info/register. Host: YourMembership.

Chicago 38

Chicago DC Tools LMS 38

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. The 4 C’s of Engagement: Capture, Customize, Curate & Communicate. Leading Member Engagement from the Outside-In. CAE credit.

North Carolina 34

North Carolina Education Project Content 34

Reid All About it

OCTOBER 26, 2018

A few quick hits before we get to this week’s list of free webinars: What digital, tech and web trends are going to be hot or not in 2019? How Your Organization Can Use AI to Increase Member Engagement Right Now. Between these enriching experiences, it is difficult to compel your members to interact on a regular basis.

DC 34

DC Washington Chicago LMS 34

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. Keep members engaged with event management, member forums, and educational certification tools.

Association Management 148

Association Management Software Price Membership Management 148

Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. But most will agree that recruitment and retention feels tougher now than ever before. CST – Mapping the Journey to Long-Term Member Engagement (Chicago IL). Pat on head.

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Chicago DC Washington Software 175

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. Enter 2020.

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Metro Boston Member Engagement New York 83

Reid All About it

JUNE 19, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. We’ll also touch on the tech because we know it’s on your mind! Wed 6/24 at 2 p.m.

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Video Conference Revenue Content 221

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Aptify

SEPTEMBER 24, 2019

Most loyal members place more importance on technology in their lives and feel their organization delivers a better technology experience. Consider this: The 2019 Community Brands Digital Evolution Study shows that technology plays a critically important role in the lives of today’s members.

Technology 69

Technology Membership Management Member Experience Tips 69

Reid All About it

MARCH 3, 2023

We need a new roadmap to engage members now and in the future. Amanda Lea Kaiser’s book, “Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community,” reveals hundreds of ways to help members engage with others in their community and with your association at each stage of their member journey.

Revenue 39

Revenue Tools Education Member Experience 39

Membership Marketing

JULY 11, 2024

These membership drivers include providing value, adding new members, engaging in continuous innovation, reaching emerging generations, and increasing member engagement. The good news is that associations report positive trends in the value that they provide to members.

Report 40

Report Marketing Member Research Innovation 40

Associations Now

NOVEMBER 13, 2018

When your members are especially busy, you might consider hitting the road to meet them where they are. Roadshows are one way to achieve member engagement face to face. But we also use it as an opportunity to meet people who are engaged members, maybe a few nonmembers, and to speak to young folks and see what they need.”.

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Strategy Texas Louisiana Colorado 78

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Spotlight a member who is particularly engaged or achieved a major goal. Get your members engaged by highlighting the achievements of one of your followers. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Examples 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Spotlight a member who is particularly engaged or achieved a major goal. Get your members engaged by highlighting the achievements of one of your followers. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Examples 52

Reid All About it

JANUARY 8, 2021

Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. More info/register (fee for MPI non-members). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Fri 1/8 at 12 p.m. 1 CMP credit. 1 CMP credit.

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Case Study Las Vegas LMS Conference 370