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Make sure you’re keeping your recruitment technology up with the times. That’s a key recommendation from the talent acquisition software firm Yello, whose latest study finds that recruiting methods of old—long application processes, long waits, and lots of paper—could be turning away potential applicants.
You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag). Shopping for an LMS?
International enrollments are also down in the wake of COVID, dropping more than 11 percent since 2019 according to US News and World Report. This leaves associations stuck, simply less opportunity to find new opportunities for recruitment in college halls. Building such a community requires effort, but the payoff is immense.
Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.
In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. I’m getting in the Christmas spirit.
In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Also consider new platforms for engagement. How might you use TikTok to engage members? Sponsored content.
The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. Data breaches devasted small businesses in 2019, with 10% having to close their doors as a result. Recruiting Members at Trade Shows and Other Events.
Why do Millennials and Generation Z let their association membership lapse? — Personify (@Personifycorp) February 26, 2019. Not all chapters handle member recruitment equally. Show Young Members Value. 37% reported a decline in benefit or quality offered and 29% reported it became too costly. Other Links of Note.
Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.
The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. This year’s report also shares insights on how different generations, Baby Boomers, Gen Xers, and Millennials, view issues differently and how this impacts their decision making. More info/register.
Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Another developing innovation for associations is the use of paid digital media for their marketing efforts.
Recruit your team. She has explored the evolution of culture in the digital age through her books, including Humanize: How People-Centric Organizations Succeed in a Social World (2011), When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business (2015), and the Non-Obvious Guide to Employee Engagement (2019).
ADDING NEW MEMBERS Providing value to attract and retain members remains the foundation of growing membership, but effective recruiting of new members remains critical. One method that shows promise in supporting recruitment efforts is paid digital marketing. Interestingly, millennials have remained constant since 2020, at 21%.
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