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Here are three ways to boost your revenue through your continuing education program in the new year. Your members look to you for learning opportunities including everything from continuing education to certification.
Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Is it getting a certification? For example, in 2020, when everything was remote, did your attendance spike because people could attend virtually? Year over year, is it increasing or decreasing? This is a valuable group.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. EDT – 5 Keys to Association Website Success in 2020 (and Beyond). Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. Affordable membership.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. They became “ virtual certified.” 1 CMP credit.
If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. As we near the end of 2020, many are asking what events will look like in 2021 and beyond.
. – Professionals in Certification Networking Event. Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors. Doesn’t one affect the other? CB Insights ).
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. onward – Untethered 2020: Events Reimagined, a Virtual Summit.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. New Idea$: Not Your Grandma’s Non-Dues Revenue. Non-Dues-A-Palooza Digital Backstage Pass.
Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.
MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. They also describe how credentialing programs can help your association increase member engagement and revenue. 19 tips for reading more this year, from people who read a ton in 2020.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020.
How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.
Considering all of the challenges and hardship that came in 2020, you might question our decision to want to look back on it. Now, 2020 is over and we can exhale a small sigh of relief. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. We’ll offer some tips based on 2020 and use Zoom rooms to collaborate on options. More info. .
WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Take a closer look at some of the community trends identified for 2020. More info/register.
Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 2020 eLearning Formats. Mike Murray, Content Marketing Institute ).
Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. 1 CAE credit.
Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Now is the time to be flexible, adjust your sales outreach efforts, fine-tune sponsor and customer value and expectations, and discover new revenue streams. Host: PCMA.
2020 has delivered a significant financial impact across industries, and associations and nonprofits have been hit by the disruptions in every possible way. We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. Providing contextual information for professional certifications.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. Tue 6/8 from 10 a.m.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. A new episode is posted every Monday by 1 p.m. Host: ASAE.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). 2020 has provided challenges no one ever expected, let alone budgeted for. A new episode is posted every Monday by 1 p.m. More info. .
The 2020 predictions and trends articles are starting to appear. 3 tips for women who want to improve their mindsets in 2020. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors.
Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: Remo.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. In 2020, Soapbox Consulting conducted 5,074 virtual meetings with Members of Congress and 6,704 advocates. Tue 2/2 at 11 a.m.
Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Just because 2020 has us stuck at home, it doesn’t mean we can’t still meet up as a community! Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. From strategic plans to budgets to events, nearly every aspect of an association was affected by events in 2020.
s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about new options available this year that will increase member retention and non-dues revenue. 2020 Event Trends: Insights from Marketing Leaders. .
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The future for event planners. Good question. An optimistic virtual future. CAE credit.
Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communications.
By 2020, 65% of all jobs in the U.S. Advanced and in-depth courses may require an extra payment from members, which generates non-dues revenue for your association. For example, an Excel learning path may end in an Excel certification that takes five courses to complete. Learning Paths. Prerequisites are important. Assessments.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual. Expand Non-Dues Revenue Streams with SEO Content Pillars. A new episode is posted every Monday by 1 p.m. More info. .
The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certificationrevenue will surpass membership revenue in 2016. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”.
Hear about unique data and insights into 2020 association marketing and how pivots, learnings, and trends will inform 2021 association marketing strategy. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board.
Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( Then we’ll open up questions to attendees to learn about what’s keeping you up at night and where you think content is headed in 2020. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. New York Times ).
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. Guests: Reno Deschaine.
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. The one-time fee model provides your team will instant, however less predictable, revenue. Developers.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tech Trends to Watch in 2020. 7 Things Your Nonprofit Can Do to Get the Most out of Your Website in 2020. Behind the Scenes: The Production and Planning of Convening Leaders LIVE 2020. Tue 2/18 at 1 p.m. More info/register.
This investment can produce great returns to retention and revenue.”. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. In this panel discussion featuring four innovative association leaders, we’ll examine everything that 2020 brought with it: The good, the bad and the ugly.
Welcome to the last Association Brain Food of 2020. In November 2020, MPI delivered a hybrid event in-person at the Gaylord Texan in Grapevine, Texas, and live online to an audience representing 17 countries. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.
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