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Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. External communities elevate the customer experience. Online Community Outcomes and Use Cases.
A cheer for 2020: ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –
They share ten strategies for motivating members to volunteer and mentally show up for meetings. Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. Communicate.
Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Meghan Gowen | VP of Client Communications, CommPartners.
As we near the end of 2020, many are asking what events will look like in 2021 and beyond. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.
Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. More info/register.
It’s time for Mixed Links… Update your online communicationsstrategy with recent data and insights from this April version of Hootsuite’s Digital 2020 report. Find out How to Craft Powerful, High-Converting Email Copy [Updated for 2020]. Catch Up on Our Content from the Week…. Learn More and Register.
It’s time for Mixed Links… We’re kicking things off with the infographics about social media: Let’s travel to The Social Media Universe in 2020 [Infographic]. See How 6 Brands Use Instagram Live in Their Marketing Strategy. Big Brains and Cool Kids (September 2020). Catch Up on Our Content for This Week….
Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. While 2020 was the year to learn virtual, 2021 is the year to master virtual. More info/register. Host: EventMobi.
It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Association compensation had been rising at all levels, fueled by a robust recruiting marketplace and strong economy, but that came to a halt in March 2020. Taking the CAE Exam in December 2020?
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
– Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Learn how virtual events can be part of a meaningful data-driven content strategy. Top 5 Ad Campaign Ideas for Retaining Members in 2020.
MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). Host: Community By Association. Presenter: Dani Weinstein, Community Builder, Strategist and Advisor.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.
Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. Event experience. Their approach?
The weekly list of free educational events and resources for the association community…. Board strategy. 19 tips for reading more this year, from people who read a ton in 2020. Derrick Johnson, DES, CMP, Director of Event Strategy & Development & Chief Diversity Officer. James Bell III, Event Garde ).
The weekly list of free educational events and resources for the association community… New member onboarding. If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Presenter: Randall Rollinson, President, LBL Strategies.
We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. In this new age of content consumption, how do you create a cohesive content strategy and production plan that guarantees maximum engagement? Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.
Custard Communications has been appointed by event venue, 15Hatfields, to steer its communicationsstrategy. Commenting on the partnership, Warren said: “I am beyond impressed with the service we have received from the entire team at Custard Communications.
Jimmy Le, Senior Conference Planner for the IEEE Communications Society. EDT – 5 Keys to Association Website Success in 2020 (and Beyond). Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2020 and beyond. Here in (most of) the U.S.,
Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Doesn’t one affect the other?
According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement. Get your copy of the.
For many associations, the new normal includes a remote and flexible work environment for their staff, with a n in-depth virtual event and professional development strategy for their members. . Look no further for this type of model than the record-breaking event experience at ASAE’s 2020 virtual Annual Meeting & Expo.
Learning Strategies for Virtual Events. Learn how virtual events can be part of a meaningful data-driven content strategy. Learn strategies to project confidence and authority while running your own video conference, webinar or other virtual event. Communicating Through a Crisis. Host: The Diversity Movement.
G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. Access the full G2 Spring 2020 Grid® Report below. How Our Customers Use Community to Transform Their Organizations.
A Day in the Life of a Quarantined Nonprofit Communicator – Ashirbad Raha Are Sad Photos a Must in Fundraising? Communications Planning for the Rest of 2020. June 23 & 25: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right with Kivi Leroux Miller.
The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting.
Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). Host: Coalition for Diversity & Inclusion in Scholarly Communications. Shrinking network. 1 CAE credit. 1 CAE credit.
Tech Trends to Watch in 2020. In this discussion on the tech trends your organization should know about in 2020, our panelists will tackle these topics and answer audience questions while focusing on what’s worth our attention and what practical steps we can take to prepare for the future. . – Tue 2/18 at 1 p.m. More info/register.
But the increase in engagement isn’t the only sign we’re seeing that communities are a key communication tool for associations, their members, and their industries. Welcoming the Whole Industry to the Community. Note: We see associations go both ways with keeping communities open or making them private.
Have you tried these 3 Evolving Social Media Trends to Embrace in 2020 ? Hootsuite put together this list of 100+ Social Media Demographics that Matter to Marketers in 2020. January 21 & 23: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2020 with Kivi Leroux Miller.
Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations.
The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.
David Tucker tells you Why Your Digital Marketing Strategy Can’t be Without YouTube. M+R’s Mediamarks 2020 Looks at the Trends of a News Cycle Moving at Warp Speed. A Day in the Life of a Quarantined Nonprofit Communicator – Punita Khanna How Long Will That 64% Open Rate Last? Catch Up on Our Content from This Week….
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. See how agile analytics can help guide your 2020 decisions. More info/register.
Catch Up on Our Content from This Week… Making Online Meetings Better #NPCOMMLIFE The New Can’t-Miss Book Club for Your Nonprofit A Day in the Life of a Quarantined Nonprofit Communicator – Rachel Braver Do This, Not That: What to Try Now and What to Avoid. Communications Director Mentoring Program. Learn More and Register.
He shares too many good points and ideas about communications, virtual events, and sponsorships to discuss here so go read it! Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. American Associations Week 2020: Policy Briefing. American Associations Week 2020: Fireside Chat with Kimberly Reed.
Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Build a Sponsorship Strategy Focused on Monetizing Your In-Person & Digital Events. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events.
In this installment, we dive into programming strategies used by associations with strong member engagement rates. In the 2020 GrowthZone Association Survey Results , over half of respondents reported that their year-over-year engagement rates increased. 2020 Association Industry Survey Results Report. >>
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.
Did 2020 just chew up your communications plan and spit it out? But you won’t get the results you want from your communications program without getting your goals, strategies, objectives, and tactics all worked out. Or did you even have a concrete plan to begin with? You aren’t alone either way.
EveryAction has Y our Guide to a Successful #GivingTuesday and Year-End 2020: Strategies and Tools for Fall Fundraising in Uncertain Times. Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report. And finally, Vu Le shares some Scary nonprofit stories for Halloween 2020. Where are my fellow font lovers?
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