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Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your emailmarketing communications, you’re using AI.
A cheer for 2020: ?? What do your members want? Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Where do they want it? When do they want it? [.Yesterday.].
Hear how two associations responded to 2020 challenges by looking at member data in fresh new ways. The American Institute of Aeronautics and Astronautics used agile analytics to forecast positive cases among member types and make decisions regarding renewal options. See how agile analytics can help guide your 2020 decisions.
Were you ready for the year that was 2020? Nonetheless, there your association was, suddenly needing to switch to virtual engagement with members. But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements.
Personify subsequently acquired MemberClicks in December 2020. At present, they offer the following systems: Atlas, which is suited for member management of chambers and trade associations; and Oasis, which is suited for professional associations; and ePly, which is for event registration. Emailmarketing. Member app.
Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. Creating these memberexperiences is one of the most complex challenges an association’s marketing team faces today. They expect it.
For example, since your emailmarketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. If members don’t renew on time, you can configure a grace period and send out periodic reminders to engage lapsed members. EmailMarketing.
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. They had a taste of your online event in 2020 and loved it.
Increasing send volumes and inbox competition are creating significant new deliverability challenges for emailmarketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.
The weekly list of free educational events and resources for the association community… The digitalNow 2020 call for presentations is open. Learn about the impact of the new rules and the steps to take to prepare for the January 1, 2020 effective date. Five Plays for Click-Worthy EmailMarketing. More info/register.
Fast-paced 10-minute presentations followed by Q&A, will show you how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement.
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