Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Sponsorships.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Paulina Curto, Senior Marketing Manager at Cvent.

LMS 329

LMS Montana Revenue Recruiting 329

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Reid All About it

NOVEMBER 29, 2019

Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Associations Now

MARCH 25, 2020

So when opportunities to make a difference suddenly arise, nonprofits need to have a recruitment plan ready, says a blog post by the Forbes Nonprofit Council. There are multiple ways to effectively recruit volunteers. — Association Chat (@assnchat) March 25, 2020. Marketing in 2020.

Recruiting 82

Recruiting Recruitment Texas Social Media 82

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). Innovation and membership growth. I’ll be happy to feature it as long as it’s not too product-centric.

Education 285

Education Learning Management System Leadership Case Study 285

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

Review Raleigh Education Class 259

Reid All About it

JANUARY 10, 2020

Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. 2020 eLearning Formats. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 351

Montana Certificate Conference Education 351

Event Industry News

FEBRUARY 21, 2020

Gloucester-based Freemans Event Partners (‘Freemans’), a supplier of specialist services to the events industry, has kicked off 2020 with a major recruitment drive, with the aim is to increase its headcount by 20%. We are currently recruiting across the disciplines from catering and operations through to technology and marketing.”.

Recruiting 69

Recruiting Recruitment Technology Team 69

Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble.

Case Study 285

Case Study Conference Price Content 285

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success.

Nashville 370

Nashville LMS Recruiting Recruitment 370

Associations Now

MARCH 4, 2020

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. Your existing members can also help in your recruitment efforts. — Amanda Kaiser (@SmoothThePath) February 27, 2020. Membership growth is a priority for most associations.

Recruiting 87

Recruiting Recruitment Social Media Newsletter 87

Multiview

NOVEMBER 3, 2020

Over the… The post The 2020 Membership Detour: Resetting Recruitment for the Future appeared first on MultiView. Membership is, of course, the literal lifeblood of an association. After all, that’s why they’re called “membership organizations.”

Recruiting 59

Recruiting Recruitment Course Organization 59

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Going Virtual: The VMAE Summit 2020 Success Story.

Revenue 259

Revenue Montana Case Study Education 259

Blue Sky eLearn

OCTOBER 19, 2020

If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! Jake Fabbri is the Vice President of Marketing at Fonteva with over 18 years of experience working in marketing management.

Association Management 250

Association Management Committee Member Engagement Software 250

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Real Talk: What I Wish I Knew in March 2020. Host: ASAE.

Revenue 300

Revenue Blended Learning Conference Technology 300

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Career pathways.

millennials 307

millennials Montana Education Certificate 307

Reid All About it

DECEMBER 18, 2020

Welcome to the last Association Brain Food of 2020. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. I love German Christmas markets. The weekly list of free educational events and resources for the association community….

Video 221

Video Certificate Review LMS 221

Higher Logic

FEBRUARY 4, 2020

A cheer for 2020: ?? Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3. What do your members want? Personalized content customized to their interests!]. ??

Communications 287

Communications Tips Member Engagement Tools 287

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention. What are the most effective marketing channels for recruitment and renewal?

Report 97

Report Marketing Recruiting Recruitment 97

Associations Now

NOVEMBER 20, 2019

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.

Marketing 83

Marketing Michigan Recruiting Recruitment 83

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Instead of shrinking in 2020, some associations expanded membership. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Associations Now

FEBRUARY 19, 2020

Use industry standards to inform your organization’s goals and decisions in 2020. To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. When it comes to marketing, make communications personal.

Leadership 113

Leadership Recruiting Recruitment Report 113

Reid All About it

MARCH 19, 2021

Leaders should discuss these questions to avoid returning to “the emerging temptation of a false normalcy and [making] a hard turn back toward the pre-2020 complacency that exacerbated the pandemic’s detrimental impact.”. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

LMS 370

LMS Nashville Strategy Video 370

Event Industry News

APRIL 15, 2021

On a mission to become the ticketing partner of choice for independent music festivals, TicketSellers & Eventree has appointed Libby Urvois, as Client Success Manager, and Mollie Love, as Social Media & Marketing Manager. Now that things are looking up I’m delighted that the team at TicketSellers is growing once more.

Social Media 80

Social Media Marketing Recruiting Recruitment 80

Membership Marketing

MAY 13, 2020

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Using these past results as a guide it is likely that in 2020 many associations will see a dip in their renewal rates and total membership. Membership renewals were also a challenge.

Marketing 72

Marketing Recruiting Recruitment Report 72

Associations Now

DECEMBER 11, 2019

Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Marketing gets a starring role in recruitment. Here are a few that could affect your organization. In fact, he argues, it’s an imperative.

Resources 101

Resources Handbook Recruiting Recruitment 101

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 73

Report Marketing Recruiting Recruitment 73

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Tackling Multicultural Marketing Like a Pro. Discover the tools and strategies to make your marketing more diverse and inclusive of all. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

JUNE 19, 2020

In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. What You Need to Know about CEIR’s Head of Marketing Study.

Video 221

Video Conference Revenue Content 221

Candid

JULY 5, 2022

1 ] This year, we asked funders about their giving in FYE (fiscal year end) 2020 and 2021, including funding designated for COVID-19 [ 2 ] and what trends they are paying attention to this year. Giving increased in FYE 2021 for most foundations compared to 2020, though payout was not as likely to increase. .

Survey 106

Survey Report Analysis Project 106

Event Industry News

NOVEMBER 2, 2018

We are pleased to welcome the 2019-2020 slate of board members. New board members were chosen from an array of fields including education, marketing, association, corporate and hospitality spanning the globe from Seattle to Boston to Mexico City. 2019 Incoming Executive Committee: President: Julie Sullivan, CEM. Secretary: April Walsh.

Seattle 74

Seattle Boston Committee Leadership 74

Reid All About it

APRIL 22, 2022

New education markets. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community. But modern audiences don’t want old school marketing, they want inspiring experiences, which means it’s time to break the rules and re-think what a webinar can be.

Proposal 39

Proposal Recruiting Recruitment Price 39