Reid All About it

FEBRUARY 12, 2021

Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. Presenters: Harneet Singh, Director of Marketing, Preseem. More info/register. Host: EventMobi. Fri 2/12 at 3:45 p.m.

Revenue 370

Revenue North Carolina Leadership Technology 370

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.

Certificate 369

Certificate Revenue Conference North Carolina 369

Higher Logic

OCTOBER 21, 2020

Get tips from the 2020 Membership Marketing Benchmark Report. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events?

Strategy 317

Strategy Tips Report Marketing 317

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Event Industry News

OCTOBER 8, 2020

The global exhibitions market is set to contract by c.70% 70% in 2020, according to the latest Globex updated 2020 forecast released today by strategy consultancy, AMR International. This forecast is the only analysis that measures the direct impact of Covid-19 on the global exhibitions organising market. 70% contraction.

Marketing 105

Marketing Analysis Discount Revenue 105

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s 19 tips for reading more this year, from people who read a ton in 2020. Host: American Marketing Association. Conference content.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Protech

OCTOBER 6, 2020

By Liz Palm, Marketing Director. Transforming Association Revenue Models . T he traditional revenue model for associations – one that primarily relied on an annual meeting or conference to support their operational budget – is no longer sustainable. Would you be willing to try it? . Changing Value Propositions .

Revenue 124

Revenue Social Media Cost Content 124

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Whelan, CDM, President, Marketing General Incorporated. Event communications. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr.

San Diego 370

San Diego Strategy Education Price 370

Reid All About it

SEPTEMBER 11, 2020

. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. 2020 has spawned both new demands and solutions for most associations. More info/register.

LMS 329

LMS Montana Revenue Recruitment 329

Reid All About it

NOVEMBER 20, 2020

As we near the end of 2020, many are asking what events will look like in 2021 and beyond. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.

Certificate 370

Certificate System Dallas Recruitment 370

Reid All About it

JANUARY 22, 2021

Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. Marketing Automation & Technology Systems Demo Day. Guest: Paul Gannon, Thoughtcast Media Video Marketing.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

Revenue 259

Revenue Montana Case Study Education 259

Reid All About it

JULY 10, 2020

Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Budget and Appropriations Outlook – Rounding Out 2020. Revenue and Pricing Strategies for Virtual Events.

Montana 365

Montana Content Price Strategy 365

Velvet Chainsaw

APRIL 14, 2021

Over the summer and the fall of 2020, most organizations were able to make decisions six months out without incurring liability. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. That window has tightened to 90 days.

Revenue 98

Revenue Price Conference Organization 98

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. Host: The Collaborative.

Utah 370

Utah LMS Conference Tips 370

Candid

JUNE 17, 2021

percent on a year-over-year basis in 2020 (3.8 According to the report, giving by individuals in 2020 totaled a record $324.1 billion, due in part to declines in revenue from fundraising walks, runs, and other events. In some ways, 2020 is a story of uneven impact and uneven recovery. billion in 2020." percent (-8.6

Indiana 116

Indiana Press Release Report Revenue 116

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Virtual conference design. I’ll be happy to feature it as long as it’s not too product-centric. Host: ASAE.

Revenue 300

Revenue Blended Learning Conference Technology 300

SBI

FEBRUARY 3, 2021

Considering all of the challenges and hardship that came in 2020, you might question our decision to want to look back on it. Now, 2020 is over and we can exhale a small sigh of relief. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds. We are so proud of them!

Case Study 105

Case Study Certificate Team Education 105

Reid All About it

JANUARY 10, 2020

Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. 2020 eLearning Formats. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent. 1 CMP credit. Fri 6/4 at 12 p.m.

Video 367

Video Innovation Content Education 367

Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Sanchez, Ph.D.,

LMS 221

LMS Software Revenue Cost 221

Event Industry News

OCTOBER 28, 2020

Our solution includes : guests’ management in a single database, event and sessions’ registration, free events and with paid admission, email marketing, registration forms, websites, and surveys, rich analytics and custom reports, badge design and on-site printing , on-site and virtual check-in , branded event apps, and more!

Survey 128

Survey Email Marketing Video Revenue 128

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Education 351

Event Industry News

SEPTEMBER 24, 2021

AMR International has released its annual “ Top 20 exhibition organisers ”: the global ranking based exclusively on exhibition organising revenue. The ranking takes into account 2020 revenues. Informa Markets remains number one, followed by RX (formerly Reed Exhibitions). Comparison between 2019 & 2020.

Revenue 69

Revenue Technology Marketing Industry 69

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Take a closer look at some of the community trends identified for 2020. More info/register.

Arlington 243

Arlington San Diego DC San Francisco 243

Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing.

Montana 341

Montana Revenue Strategy Education 341

Protech

OCTOBER 13, 2020

2020 has delivered a significant financial impact across industries, and associations and nonprofits have been hit by the disruptions in every possible way. We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. You can use pillars for: Co-marketing content and virtual events with partners.

Revenue 98

Revenue Content Certificate Cost 98

Event Industry News

NOVEMBER 19, 2020

The 12th edition of Globex – the global exhibition organising market: assessment and outlook to 2022 – released today by AMR International, details the devastating impact of COVID-19 on 2020 and looks ahead at the likely fallout of the crisis over the coming years. Highlights: COVID impact assessment on 2020.

Project 99

Project Marketing Price Revenue 99

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Learn about new options available this year that will increase member retention and non-dues revenue. More info/register. Wed 2/5 at 12 p.m.

Chicago 221

Chicago DC Massachusetts Washington 221

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). RE:VISION 2020. Innovation and membership growth. Host: Results Direct. Tue 11/10 at 11 a.m. –

Education 285

Education Learning Management System Leadership Case Study 285

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. But we can also use third party data—information put out by governments, public organizations and companies and made available to the public—to enhance our knowledge of our market, and our constituency.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Reid All About it

FEBRUARY 14, 2020

Tech Trends to Watch in 2020. In this discussion on the tech trends your organization should know about in 2020, our panelists will tackle these topics and answer audience questions while focusing on what’s worth our attention and what practical steps we can take to prepare for the future. Tue 2/18 at 1 p.m. More info/register.

DC 243

DC Education Washington Content 243

Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble. Presenters: Tracy Grzybowski, Director of Marketing, and Sara Peck, Digital Strategist, Omnipress.

Case Study 285

Case Study Conference Price Content 285

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341