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FEBRUARY 12, 2021

Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories.

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NOVEMBER 13, 2020

It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Association compensation had been rising at all levels, fueled by a robust recruiting marketplace and strong economy, but that came to a halt in March 2020. Taking the CAE Exam in December 2020?

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. Quick hits.

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NOVEMBER 29, 2019

Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Doesn’t one affect the other?

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MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Chapter sponsorships.

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NOVEMBER 20, 2020

As we near the end of 2020, many are asking what events will look like in 2021 and beyond. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.

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SEPTEMBER 11, 2020

. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. 2020 has spawned both new demands and solutions for most associations. More info/register.

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Event Industry News

OCTOBER 7, 2020

Fully virtual for the first time, Event Tech Live 2020 (ETL20) will feature more than 100 sessions and 70 plus demos, from home and abroad, delivered by show partners First Sight Media, Glisser and Grip. Event Tech Live 2020 runs from Monday 2 to Friday 6 of November, uncovering the secrets of what’s to come….

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FEBRUARY 19, 2021

Board strategy. They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

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JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. Sponsorships.

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APRIL 10, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. – Sales Survival Strategies Amidst COVID-19. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. More info/register.

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APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Quick hits.

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Protech

OCTOBER 6, 2020

For many associations, the new normal includes a remote and flexible work environment for their staff, with a n in-depth virtual event and professional development strategy for their members. . Transforming Association Revenue Models . Virtual events, and the data analytics that come with it, are changing that for the better. .

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JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. – Proven Strategies to Increase Member Retention. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Bridging the Gap from Strategy to Execution.

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JULY 10, 2020

Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. Community karma, baby. 1 CMP credit.

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JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

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JUNE 4, 2021

We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. In this new age of content consumption, how do you create a cohesive content strategy and production plan that guarantees maximum engagement? Analytics in Action: How to Boost Event Registration Revenue with Data. to 1:45 p.m.

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Virtual conference design.

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Candid

FEBRUARY 3, 2025

While we continue to monitor developments , here are some resources on how nonprofits can mitigate potential impacts: Diversifying nonprofit revenue streams Diversifying revenue streamsincluding with government grants so youre not dependent on one unsustainable source is not a new idea but perhaps a more urgent one.

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Take a closer look at some of the community trends identified for 2020. More info/register.

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Velvet Chainsaw

APRIL 14, 2021

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. Over the summer and the fall of 2020, most organizations were able to make decisions six months out without incurring liability. Revenue for anchor exhibitors cannot be recognized until that happens.

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JUNE 26, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Build a Sponsorship Strategy Focused on Monetizing Your In-Person & Digital Events. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events.

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DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. 3 tips for women who want to improve their mindsets in 2020. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. You’re not alone.

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Candid

SEPTEMBER 10, 2024

Recovery in earned revenue and individual giving lag behind inflation When nonprofit arts organizations reopened their doors after the pandemic, they faced a new hurdle: high inflation. When adjusted for inflation, earned revenue dropped 12% over the five-year period. months’ worth of expenses, far greater than the 3.9 months in 2019.

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OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). 2020 has provided challenges no one ever expected, let alone budgeted for. and international cybersecurity trends for 2020 and recap developments in the cybersecurity field that are relevant to the nonprofit sector. More info/register.

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SEPTEMBER 18, 2020

Learning Strategies for Virtual Events. Learn how virtual events can be part of a meaningful data-driven content strategy. Learn strategies to project confidence and authority while running your own video conference, webinar or other virtual event. Hybrid Events 2021: Strategies to Prepare for the Future of Events.

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Event Industry News

OCTOBER 8, 2020

70% in 2020, according to the latest Globex updated 2020 forecast released today by strategy consultancy, AMR International. As the following graph illustrates, the Globex 2019 estimate of market size (based on proforma revenues) was US $29.7bn. Globex 2020 is available to pre-order up until 1 November.

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SEPTEMBER 25, 2020

Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager. Join us for tangible takeaways that you can implement right away to take your sales strategy to the next level. (JT Long, Smart Meetings ).

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever.

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JANUARY 31, 2020

s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Learn about new options available this year that will increase member retention and non-dues revenue. More info/register.

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DECEMBER 11, 2020

Just because 2020 has us stuck at home, it doesn’t mean we can’t still meet up as a community! From strategic plans to budgets to events, nearly every aspect of an association was affected by events in 2020. Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer.

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JANUARY 10, 2020

Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. How to build a successful content marketing strategy from scratch. 2020 eLearning Formats. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). 1 CAE credit.

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MAY 14, 2021

Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.

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MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Monetizing Virtual Events: Building Sponsorship Strategies. More info/register.

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MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.

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MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. See how agile analytics can help guide your 2020 decisions. Host: TechImpact.

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Associations Now

DECEMBER 23, 2019

As 2020 dawns, many associations are looking to make sure they have a steady influx of revenue streaming in. If you’re looking to boost the revenue at your association, don’t rely on superstitions. This strategy is often lucrative because nonmembers pay more. But, yes, you should show up at work.)

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