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Associations in 2021. Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. Marketing Automation & Technology Systems Demo Day. 8: Innovate. Communicate.
Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Join us as we discuss your 2021 DEI goals and how to create an accountability plan to help keep you and your teams on track. 8: Innovate. Advocacy in a Transitional 2021.
I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.
The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. No one knows what 2021 will bring but MemberSuite says you should plan for a few different scenarios.
Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent.
They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. MemberSuite says member expectations are different now in 2021, the bar is set higher. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”.
Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. He shares ideas to get you started with 2021 conference planning. 2021 Event Trends. Join us for our final event of the year and learn how 2021 will shape up. Amen, brother.
The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Powering Engagement with Persona-Led Marketing. Host: Vanilla.
When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Building the 2021 Event Playbook. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent.
billion in 2021 and 2022. Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers. #GivingTuesday is a global generosity movement held every Tuesday after Thanksgiving.
Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. 2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills.” Quick hits.
Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Event Strategies 2021 and Beyond. Wed 3/24 from 10 a.m.
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Microsoft’s 2021 Work Trend Index focuses on the move to hybrid work.
At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Building Your 2021 Communications Plan. Or will they?
The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.
Lewis Flax of Flax Associates says, “Innovative sponsorship options exist way beyond pasting logos anywhere and everywhere.” Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Explore the many ways associations are innovating to keep students involved in a time of pandemic. Virtual sponsorships. Host: Cvent.
McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Fridays@4.
Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Nerd Therapy: What Will Event Attendees’ Expectations Be in 2021, and Are You Ready? Associations are leaving data on the table —rich, valuable data, says Amanda Kaiser. Take advantage!
WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Chapter benchmarking.
Since then, we’ve built and grown Path LMS, adapting and innovating based on what’s going on in the industry and feedback from our clients. And while 2021 has seen some conferences and meetings go back to being in-person, one thing is for sure— virtual is here to stay. Blue Sky doubled in size to handle the demand. About the Author.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
As the year wraps up, many organizations are having conversations about what 2021 will look like: conferences, workshops, publications, projects, innovations and so much more. . That’s where our newest workshop, “ Reduce, reuse, recycle: How to do more with less content in 2021 ,” comes in. .
Thanks to pent-up demand, decreased competition and the roll-out of coronavirus vaccines, Festicket and Event Genius Marketing Director Luis Sousa explains why there is no better time than now to go on sale for 2021. Click here if you’d like to get in touch with Event Genius about getting your 2021 festivals or events on sale.
Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Collaborative innovation. Greg Satell says great innovators cultivate long-standing relationships with trusted thought partners. Because innovation is a highly social activity, collaboration is increasingly becoming a competitive advantage. Event Tech Innovation Summit. Choosing the Best Convention Destinations for 2021.
Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. Live Meetings Updates 2021.
2021 is the year of the NFTs. The experts for events and live-marketing at VOK DAMS see great potential for live-marketing integration of NFTs, to offer clients another strong, digital path for brand experience. For the first time, blockchain technology is making waves in the art market and marketing.
Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success. 1 CAE credit.
So, what about 2021? All in all, we do see six opportunities for component strategies for most associations though in 2021. In 2021, most predictions are for a slow at best return to in-person conferences and large meetings. Perhaps in 2021, this will be your association’s way to keep members connected.
HBAA board and senior management share their predictions for 2021. Collaboration and consolidation will be key trends for the business events, accommodation and meetings industry in 2021, according to the HBAA. Market recovery. Smaller meetings and smaller/hybrid events will replace the large-scale offerings for 2021.”.
The results showed trends in a number of interesting topics impacting today’s associations including: -New services and innovations. Lessons learned from 2021, and so much more! Nearly half of respondents launched new member services, offerings or tools during 2021 that are showing promise today. Member engagement programs.
That courage, that conviction, that nous – EIN delivered on its big promises with a quality product delivered at quantum speed that convinced the market to contribute and to advertise – has led the Event Industry News’ team to a number of other successful launches. Manage the creative/design process for all marketing material.
If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. Quick hits.
Award-winning Midlands venue, Warwick Conferences, has announced two significant promotions, amid a strong and successful end to 2021. Gail, who has been with Warwick Conferences for more than 25 years, will continue working with the wider business development and marketing team to find innovative ways of engaging with clients.
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.
5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –
If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). The last day to contribute is Thursday (9/9). Strategic thinking. More info/register.
Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.
The 9th edition of Spanish music industry conference BIME PRO will be held in Bilbao from the 27-29 October 2021. International Music Industry conference and festival BIME sets dates for 2021 and further cements its links with the Latin América Music Industry, announcing a new annual edition of the event in Bogota, Columbia.
The Meetings and Events Support Association (MESA) has been launched to embrace and support innovation in the meetings and event industry. Gordon is an influencer marketing and membership specialist and brings a lot of experience in the association sector, wide users of online and in-person meetings. will be in use during CONFEX 2021.
The Belfry Hotel & Resort in the Midlands, is celebrating yet another win after being awarded England’s Best Incentive Hotel at the annual World MICE Awards 2021, on 28th November 2021. The awards aim to foster growth, innovations, and best practice on a global scale.
Because IT departments are isolated from the core business , Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. 86 the IT department.
Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.
Professional development market potential. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.
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