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APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Fridays@4.

Education 354

Education Technology Strategy Revenue 354

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Paulina Curto, Senior Marketing Manager at Cvent.

LMS 329

LMS Montana Revenue Recruitment 329

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 351

Montana Certificate Conference Education 351

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DECEMBER 4, 2020

Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. He shares ideas to get you started with 2021 conference planning. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: ASAE.

Revenue 300

Revenue Blended Learning Conference Technology 300

Reid All About it

NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. As we near the end of 2020, many are asking what events will look like in 2021 and beyond. Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. More info/register.

Certificate 370

Certificate System Dallas Recruitment 370

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NOVEMBER 6, 2020

At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Education 285

Education Learning Management System Leadership Case Study 285

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MARCH 19, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Event Strategies 2021 and Beyond. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Host: Fridays@4.

LMS 370

LMS Nashville Strategy Video 370

Candid

JULY 5, 2022

1 ] This year, we asked funders about their giving in FYE (fiscal year end) 2020 and 2021, including funding designated for COVID-19 [ 2 ] and what trends they are paying attention to this year. Giving increased in FYE 2021 for most foundations compared to 2020, though payout was not as likely to increase. .

Survey 106

Survey Report Analysis Project 106

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Building the 2021 Event Playbook. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent.

Revenue 363

Revenue Strategy Team Content 363

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits.

LMS 361

LMS Revenue Tips Strategy 361

Nonprofit Marketing Guide

JULY 9, 2021

It’s Friday which means it’s time for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Here is The Beginners Guide to Diversity Recruiting. Hootsuite ran an Experiment: Are Instagram Saves Really the New Likes? Register Now.

Communications 110

Communications Tips Video Class 110

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Anthony Fauci says herd immunity is possible by the fall of 2021, and ‘normality’ by the end of 2021 … if 75-80% of Americans are vaccinated. No, not too good to be true.

Video 221

Video Certificate Review LMS 221

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APRIL 2, 2021

A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. 21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, Content Marketing Institute ).

Revenue 335

Revenue Conference Education Resources 335

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Chapter benchmarking.

Certificate 322

Certificate Revenue Technology Communications 322

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MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success.

Nashville 370

Nashville LMS Recruitment Recruiting 370

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MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Live Meetings Updates 2021. Association Advocacy and Ethics in 2021: Navigating a Changing Landscape. Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Ungated

OCTOBER 26, 2023

According to the Foundation for Community Association Research ’s 2021 report, Attracting Talent to the Community Association Management Industry , more than 26% of the nation’s housing stock is part of a community association. The future of the industry depends on hiring young professionals —soon.

Recruiting 93

Recruiting Recruitment Florida California 93

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Education Survey 195

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OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. 5 Things Every Event Organizer Must Do in 2021. More info/register. Host: Zoom.

Utah 370

Utah LMS Conference Tips 370

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. So, what about 2021? All in all, we do see six opportunities for component strategies for most associations though in 2021. Enter 2020.

Metro 83

Metro Boston Member Engagement New York 83

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Association Success

DECEMBER 17, 2020

I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. Not only can refreshing your content lead to better recruitment and retention, it also gives your organization the time and resources to try something new.

Organization 147

Organization Content Recruiting Recruitment 147

Membership Marketing

APRIL 26, 2021

An effective membership recruitment program is the road to growth, financial health, and mission success for an association. One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. But how do you get a dynamic program up and running?

Recruiting 52

Recruiting Recruitment Sample Revenue 52

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OCTOBER 1, 2021

” Contrarian marketing common sense. – Engage 2021. Business leaders agree that virtual events are a vital component of their future event strategy, whether they’re gathering people to train, recruit, or entertain. Key Insights From The 13th Annual Membership Marketing Benchmark Report. 360LiveMedia ).

LMS 195

LMS Conference Technology Content 195

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruitment Recruiting 39

Association Analytics

SEPTEMBER 9, 2024

We’re seeing less and less kids moving into higher education , with enrollments dropping over 8 percent between 2010’s all-time peak and 2021. Many Americans now question whether a bachelor’s degree is worth the investment, given the often-disappointing returns in the job market.

United States 169

United States Discount millennials Recruiting 169

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OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). – Engage 2021.

Revenue 195

Revenue Committee Strategy Technology 195

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble.

Case Study 285

Case Study Conference Price Content 285

Event Industry News

APRIL 15, 2021

On a mission to become the ticketing partner of choice for independent music festivals, TicketSellers & Eventree has appointed Libby Urvois, as Client Success Manager, and Mollie Love, as Social Media & Marketing Manager. Now that things are looking up I’m delighted that the team at TicketSellers is growing once more.

Social Media 80

Social Media Marketing Recruiting Recruitment 80

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Reunite or meet with new peers and discover new possibilities as we close summer 2021. Non-dues revenue. 1 CAE credit.

Tampa 201

Tampa Revenue Education Resources 201

Membership Marketing

JULY 15, 2021

In my recent interview, we discussed these topics with insights from the 2021 Membership Marketing Benchmarking Report and the recently released book, Membership Recruitment: How to Grow RecurringRevenue, Reach New Markets and Advance Your Mission. For more information, contact Tony at Tony@MarketingGeneral.com.

Marketing 52

Marketing Recruiting Recruitment Report 52

Event Industry News

DECEMBER 10, 2021

Award-winning Midlands venue, Warwick Conferences, has announced two significant promotions, amid a strong and successful end to 2021. Gail, who has been with Warwick Conferences for more than 25 years, will continue working with the wider business development and marketing team to find innovative ways of engaging with clients.

Conference 72

Conference Innovation Team Examples 72

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MARCH 25, 2022

Professional development market potential. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.

Revenue 195

Revenue Virginia Content Technology 195

Membership Marketing

JANUARY 6, 2021

The opportunity to participate in the 2021 Membership Marketing Benchmarking Report is now available. Your voice helps gain insights about recruiting, engaging, and retaining members during the pandemic. Thanks in advance for being a part of the 2021 Membership Marketing Benchmarking Report.

Report 40

Report Marketing Survey Recruiting 40

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DECEMBER 10, 2021

Recruitment & Retention: How to Overcome the Great Resignation. Get a deep dive into what skills to look for in the talent search process to yield the best results and produce an effective recruitment effort. A Look Back at Conferences in 2021 ( Chatting with Agnes & Cecilia). Host: Fridays@4. Mon 12/13 at 11 a.m.

Chicago 195

Chicago Social Media Education Recruitment 195

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Revenue 259

Revenue Montana Case Study Education 259