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SEPTEMBER 11, 2020

. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Paulina Curto, Senior Marketing Manager at Cvent. More info/register. Host: Cvent. Host: Impexium.

LMS 329

LMS Montana Revenue Recruitment 329

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APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Microsoft’s 2021 Work Trend Index focuses on the move to hybrid work.

Technology 341

Technology Strategy St. Louis Tips 341

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. This is so me.

LMS 361

LMS Revenue Tips Strategy 361

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APRIL 2, 2021

A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. 21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, Content Marketing Institute ).

Revenue 335

Revenue Conference Education Resources 335

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APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Fridays@4.

Education 354

Education Technology Strategy Revenue 354

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Education 351

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FEBRUARY 26, 2021

MemberSuite says member expectations are different now in 2021, the bar is set higher. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market.

Recruiting 329

Recruiting Recruitment Project Technology 329

Spark Consulting

DECEMBER 4, 2020

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. Ouch, I know.

Revenue 221

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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent. The State of Community Management 2021. Analytics in Action: How to Boost Event Registration Revenue with Data. 1 CMP credit.

Video 367

Video Innovation Content Education 367

Nimble AMS

FEBRUARY 14, 2022

The Nimble AMS Spring ‘22 release is packed full ways to help you grow revenue. Less clicks means more revenue. Good-bye cart, hello revenue. . With new APIs, integrating with your learning management system (LMS) has never been easier to increase member value and grow non-dues revenue. ?? . SynchedLearning APIs .

Revenue 128

Revenue Learning Management System LMS Certificate 128

Membersuite

FEBRUARY 2, 2021

Recent data-modeling shows the best case scenario for “getting back to normal” is August to October 2021. Dr. Anthony Fauci said “we could approach herd immunity by summer’s end and ‘normality that is close to where we were before’ by the end of 2021.”. Attendees can afford to travel or employers will pay for their travel and time off.

Revenue 119

Revenue Conference Education Marketing 119

Velvet Chainsaw

APRIL 14, 2021

It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. The two major variables that impacted 2020 revenue were the dates of your event and whether you have an expo with a conference or a conference with an expo. Patience will be required.

Revenue 98

Revenue Price Conference Organization 98

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NOVEMBER 20, 2020

As we near the end of 2020, many are asking what events will look like in 2021 and beyond. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.

Certificate 370

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Chapter benchmarking.

Certificate 322

Certificate Revenue Technology Communications 322

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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NOVEMBER 6, 2020

At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Building Your 2021 Communications Plan. Or will they? Innovation and membership growth. 1 CAE credit.

Education 285

Education Learning Management System Leadership Case Study 285

Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. Welcome Email. These two are sort of a one-two punch.

Email Marketing 115

Email Marketing Marketing Newsletter Course 115

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing.

Montana 341

Montana Revenue Strategy Education 341

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

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MARCH 19, 2021

Event Strategies 2021 and Beyond. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Come away with tools you can use to transform your business’ marketing outreach and learn tips on branding yourselves or your business. Wed 3/24 from 10 a.m.

LMS 370

LMS Nashville Strategy Video 370

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Anthony Fauci says herd immunity is possible by the fall of 2021, and ‘normality’ by the end of 2021 … if 75-80% of Americans are vaccinated. Hello 2021 CRP Coffee Chat.

Video 221

Video Certificate Review LMS 221

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Revenue 259

Revenue Montana Case Study Education 259

Event Industry News

NOVEMBER 19, 2020

The 12th edition of Globex – the global exhibition organising market: assessment and outlook to 2022 – released today by AMR International, details the devastating impact of COVID-19 on 2020 and looks ahead at the likely fallout of the crisis over the coming years. The primary driver of revenue loss in 2020 is reduced volume sales.

Project 99

Project Marketing Price Revenue 99

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AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Education Survey Certificate 370

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NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck.

Revenue 195

Revenue Newsletter Certificate Leadership 195

Event Industry News

OCTOBER 8, 2020

The global exhibitions market is set to contract by c.70% This forecast is the only analysis that measures the direct impact of Covid-19 on the global exhibitions organising market. As the following graph illustrates, the Globex 2019 estimate of market size (based on proforma revenues) was US $29.7bn. 70% contraction.

Marketing 105

Marketing Analysis Discount Revenue 105

Nonprofit Marketing Guide

APRIL 26, 2021

The M+R Benchmarks Study for 2021 came out late last week. The big one that just can’t be ignored was online revenue increased a whopping 32%. They found hunger and poverty groups had a 173% increase in online revenue and nonprofits that provided COVID relief had 40% increase in online revenue. Instagram Newsfeed.

Revenue 83

Revenue Report Social Media Marketing 83

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OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). – Engage 2021.

Revenue 195

Revenue Committee Strategy Technology 195

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue. Reunite or meet with new peers and discover new possibilities as we close summer 2021.

Tampa 201

Tampa Revenue Education Resources 201

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MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Leading Learning released The Virtual Conferences Report 2021. Marketing education. – Engage 2021.

Revenue 195

Revenue Survey Leadership Education 195

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Education Survey 195

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MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting.

Nashville 370

Nashville LMS Recruitment Recruiting 370

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DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue. Quick hits. CAE credits.

Revenue 195

Revenue Technology Social Media Innovation 195

Event Industry News

DECEMBER 15, 2020

HBAA board and senior management share their predictions for 2021. Collaboration and consolidation will be key trends for the business events, accommodation and meetings industry in 2021, according to the HBAA. Market recovery. Smaller meetings and smaller/hybrid events will replace the large-scale offerings for 2021.”.

Directory 84

Directory Cost Industry Price 84

Event Industry News

APRIL 13, 2021

Sponsored virtual events are now the second most popular lead generation tactic for B2B marketers 73% of B2B marketing professionals cite virtual events as highly effective 79% of marketers plan to sponsor six or more virtual events in 2021 Access the report “The State of Marketing Acceleration”.

Marketing 64

Marketing Survey Revenue millennials 64