2022 Blended Learning Marketing 
Leading Learning
JANUARY 7, 2022
Our wish is that the points below provide fodder for your own reflection—that powerful engine of learning—and equip you to make educated guesses and craft hypotheses about what the learning business landscape of 2022 may look like and how that landscape might shape your own organization’s offerings. This was first last year.
Reid All About it
OCTOBER 28, 2022
This learning mix is the backbone of cohort programs, which are so popular right now. Blended learning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. digitalNow 2022 recap.
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Reid All About it
FEBRUARY 10, 2023
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.
Reid All About it
DECEMBER 2, 2022
The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Team Lead, Product Marketing, Cvent.
Reid All About it
SEPTEMBER 30, 2022
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
Reid All About it
OCTOBER 7, 2022
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.
Reid All About it
APRIL 1, 2022
With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. The Secret to Blending Learning and Networking. Career changers. 1 CAE credit. Host: CE21.
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