Reid All About it

SEPTEMBER 29, 2023

If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? Why pay registration if the best parts happen outside the official agenda?

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Revenue Education Innovation Strategy 281

Event Industry News

JULY 19, 2021

Gathering insights from leading industry voices and a diverse mix of consumers who are Generation Z (18-24), Millennials (26-40) and Generation X (41-55). 50% of all consumers would rather stay local for an event in 2021 and 2022. At home 45% say they will likely continue to attend digital experiences in 2022. Hybrid events.

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Report millennials Tools Industry 64

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. The Community Brands 2022 Association Trends Study found 69% of Generation Z prefer connecting on TikTok, 82% on YouTube, and 82% on Instagram. Statista estimates there are 68.6

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Recruiting Recruitment Social Media Member Experience 129

Associations Now

JUNE 20, 2023

workers surveyed in late 2022, the report suggests that efforts to improve workplace wellness since COVID-19 have struggled to gain traction. The findings are included in a report released last week by SHRM titled The Next Pandemic: Loneliness and the Power of Casual Collisions. Based on a sample of HR professionals and U.S.

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Survey Sample millennials Report 98

Candid

AUGUST 30, 2023

Another potential driver of this change is the rise of a new generation of donors: Gen Z and Millennials —who tend to favor structured vehicles for giving, love data-driven impacts and accountability, and attempt to give sustainably. Since the height of the pandemic in 2021, gifts from individual donors declined by 6.4%

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How To Library Resources millennials 98

Nonprofit Marketing Guide

FEBRUARY 15, 2024

A November 2023 study by HubSpot highlighted a shift towards social media over search engines for information, especially among younger audiences like Gen Z and Millennials. Another report from DataReportal stated that back in 2022, 75% of internet users used social media to research products, look for reviews, and recommendations.

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Social Media Examples Content millennials 83

Reid All About it

OCTOBER 7, 2022

On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too. – 2022 AMA Digital Marketing Virtual Conference. – 2022 AMA Digital Marketing Virtual Conference. Year-round attendee community.

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Education Blended Learning Video Conference 41

Sequence Consulting

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. After declines in 2021 and 2022, associations are rebounding and showing increases in member growth at the highest rate since 2016.

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Association Management Revenue FAQ Innovation 72

Associations Now

JULY 18, 2017

With a number of big name retailers shuttering stores and Credit Suisse predicting 25 percent of malls will close by 2022 , there are questions whether shopping centers are becoming a thing of the past. But Tom McGee, president and CEO of the International Council of Shopping Centers, says it’s more a matter of evolution.

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Industry millennials United States Price 45

Sequence Consulting

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining.

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Revenue FAQ Innovation Member Experience 72

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. The solution? Implementing proactive member engagement strategies!

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Member Engagement Strategy Software Social Media 130

Sequence Consulting

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining.

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Revenue FAQ Innovation Member Experience 72

AvidXchange: Association Management

AUGUST 17, 2023

It’s interesting to look at how budgets and staffing are affected within the community association management industry, and despite economic uncertainty, 77% of organizations stated their budgets have increased from 2022 to 2023. But 30% said their organization experienced staff reductions in 2022. I am a millennial.

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Association Management Survey San Francisco Technology 130

Membership Marketing

JULY 11, 2024

Furthermore, 49% of respondents report growth in total membership over the past five years, versus 46% in our 2023 report and 41% in our 2022 report. The positive news is that half of associations report increases in new member acquisition over the past year (51%, on par with 50% reported in 2023 and up from 43% reported in 2022).

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Report Marketing Member Research Innovation 40

MemberClicks

MAY 20, 2024

And as of 2022, says the National Philanthropic Trust , Americans donated Americans $499.33 They’re also the most diverse generation ever, and, like millennials, Generation Z were raised on the idea of community service.” According to the National Council of Nonprofits , there are 1.3 million charitable nonprofits overseeing 12.3

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Reid All About it

NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Two years ago, ASAE started to explore alternatives to the traditional model, and now in 2022 are beginning the rollout of a new suite of tools that will transform and modernize the organization. More info/register.

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DC Education Technology Washington 44

Beekeeper Group

JANUARY 11, 2022

Audio Streaming Apps – 75% of Gen Xers, Millennials, and Gen Z report consuming digital audio at least once a week in 2021 on platforms like Spotify and Pandora, and Boomers were not far behind. The post What’s the Latest in Facebook Ads for 2022? Learn more in this client case study. appeared first on Beekeeper Group.

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Case Study New York millennials Video 36

.orgSource

MARCH 6, 2023

Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5

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Leadership Wisconsin Arlington Strategy 88

CMA Solutions

NOVEMBER 17, 2022

A recent study found that 64% of marketing budgets in 2023 will increase with more video, compared to 2022. But in 2022, we have more applications where video has shined. Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. What’s not to like? Add a video. Add a video.

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Marketing How To Social Media Video 52

Candid

MARCH 6, 2025

Another 27% cited the impact of inflationdown from 35% in 2022 but still a concernand 18% cited the economy in general, up from 13% in 2022. Average giving by Gen Z households increased by 16%, and average giving by millennial, Gen X, and boomer households rose between 22% and 23%.

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millennials Survey Maine Report 72

Candid

MARCH 31, 2025

in 2022-23. According to a Foundation Source survey , Gen Z and millennials start giving at a young agedonating items, volunteering, and supporting fundraising campaigns. According to the U.S. Census Bureau and AmeriCorps, the U.S. So, what can organizations do to better engage and retain volunteers in 2025? Fundraisers need to adapt.

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Recruiting Recruitment Survey millennials 102

Reid All About it

MAY 20, 2022

Hear about communication preferences and expectations of millennials, how a personalized and authentic approach to marketing will help associations reach these new potential members, and how to collaborate with your community to co-create content that resonates. 1 CAE credit. Wed 5/25 at 11 a.m.

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Arlington DC Project Technology 41