2023 Blended Learning Marketing 
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FEBRUARY 10, 2023
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Jenna Buckle, Superpath ) Everything you need to know about sponsorship sales in 2023. Member recruitment. Year-round attendee community.
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SEPTEMBER 30, 2022
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
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DECEMBER 2, 2022
Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI Tools to Adopt in 2023. Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Team Lead, Product Marketing, Cvent.
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DECEMBER 8, 2023
Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. More info/register. to 4:30 p.m. – to 4:45 p.m.
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OCTOBER 28, 2022
This learning mix is the backbone of cohort programs, which are so popular right now. Blended learning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Maybe It’s Your Marketing.
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OCTOBER 7, 2022
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.
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DECEMBER 1, 2023
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.
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