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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. Location: Washington DC. More info/register. to 4:30 p.m. –

Strategy 281

Strategy Video Technology Education 281

Reid All About it

JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. More info/register (ASAE Marketing Professionals Community). Learn how to automate time consuming manual tasks across a variety of systems (AMS, LMS, CMS, CRM, Email, Community, O365, etc.) More info/register.

Member Engagement 275

Member Engagement Education LMS Revenue 275

Reid All About it

SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 233

Revenue Education Survey Strategy 233

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JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. Predictions for 2024. What’s on the horizon for associations in 2024 ?

Revenue 286

Revenue LMS Price Education 286

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Matt Lerner ) Trends to watch in March 2023. Chapter habits.

Revenue 207

Revenue Leadership Certificate Committee 207

Reid All About it

AUGUST 4, 2023

Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community. TopClass LMS explains how online education programs can help increase member engagement. He’s my hero of the week!

Atlanta 195

Atlanta Revenue Price Denver 195

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SEPTEMBER 23, 2022

LMS Demo Day. This just-in-time virtual LMS demo day features presentations from a limited number of industry partners that offer LMS platforms. Thorben Grosser, VP of Product Marketing, EventMobi. Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Brianne Wheeler, Director of Marketing at PropFuel.

Education 41

Education Arlington Revenue LMS 41

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. Black Association Executives 2023 Networking Kickoff (Reston VA) 2023 promises to be one of growth, expanding networking and fun. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 Gen Z values. Instructional design. CMP credit.

Education 41

Education Learning Management System Committee Leadership 41

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. Email marketing news. Leadership development for young members.

Survey 264

Survey Strategy Project Education 264

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.

Certificate 275

Certificate Denver South Carolina Strategy 275

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. 1 CAE credit.

Certificate 291

Certificate Price Tools Member Engagement 291

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. Association email benchmarks.

Education 258

Education DC Strategy Member Engagement 258

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

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AUGUST 11, 2023

TopClass LMS suggests your association offer management training programs for industry professionals. Learn how to price your content marketing offerings for success, structure digital sponsorship that works for sponsors AND members, and create the behavior in your sponsors that helps improve your digital content calendar. Caputo, J.D.

Chicago 195

Chicago Certificate Education Marketing 195

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JULY 14, 2023

PCMA Convene recaps a Convening Leaders 2023 session led by Joe Colangelo of Bear Analytics: “ From Stats to Stories—Making Event Data Work for You.” It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. More info/register.

Education 39

Education Price Tools Revenue 39

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. McGovern, MPP, CAE Natasha Bethea Goodwin MS, CAE (moderator), Senior Director of Marketing and Membership, Information Technology Industry Council Mon 10/9 at 8 a.m. CMP credit.

Revenue 264

Revenue Certificate Education Tools 264

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275

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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. 2023 Data (Viz) Science Fair (Alexandria VA) An old school Science Fair, with individuals showing off their data stories. 1 CAE credit. .

Revenue 281

Revenue Education Innovation Strategy 281

MemberClicks

AUGUST 3, 2023

If your association is looking to streamline education and support career development among its members, it’s time to consider investing in association learning management software (LMS). In this guide, we’ll cover all the basics of LMS and share our top 15 recommended picks: What is learning management software? Track progress.

Software 52

Software LMS Certificate Learning Management System 52

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 201

Chicago Mooc Education Newsletter 201

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MAY 26, 2023

In other news, Forj acquired community platform Mobilize after gobbling up LMS platform Web Courseworks earlier in the year. SURGE Ignite The only virtual conference for fearless association pros, the goal of SURGE 2023 is to learn from the unfamiliar and go beyond the boundaries of what we think is possible. 1 CMP credit. to 2:15 p.m.

Education 195

Education Technology Leadership System 195

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Mighty Citizen Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen Thu 3/30 at 2 p.m. –

Revenue 233

Revenue Chicago Leadership Education 233

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DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Strategy 275

Strategy Technology Arlington Education 275

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it, and recent examples of user experiences optimized for clients and what we learned as a result. The next edition will go live on Friday, August 4.

Atlanta 195

Atlanta millennials Price Technology 195

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OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Education 41

Education Blended Learning Video Conference 41

SBI

JULY 29, 2023

COVID-19 Challenges for GWCO Virtual Meetings | Education/LMS | Delivering Partnership/Sponsorship Value Challenge: When GWCO had to cancel it’s in-person Annual Congress due to COVID-19, they had to reimagine the event with only 10 weeks’ time to provide critical CE credits to optometry professionals and deliver value to Industry Partners.

Case Study 52

Case Study LMS Association Management Leadership 52

SBI

JULY 30, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 52

Case Study LMS Course Revenue 52

SBI

JULY 29, 2023

COVID-19 Challenges for ADRP Virtual Meetings | Education/LMS | Delivering Partnership/Sponsorship Value Challenge: Though ADRP had been planning it’s in-person International Conference for months, it had to be canceled due to COVID-19.

Case Study 52

Case Study LMS Education Association Management 52

SBI

JULY 29, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 40

Case Study LMS Course Revenue 40

MemberClicks

JULY 31, 2023

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. The post Membership Management Software in 2023: Compare 12 Top Picks appeared first on MemberClicks. 5 Creative Ways to Use Your Learning Management System.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

SEPTEMBER 20, 2023

Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Email Marketing Dues reminders, member communications, welcome emails, and more. It also: Adds member value. Get in touch.

Association Software 52

Association Software Software Organization Certificate 52

MemberClicks

MAY 30, 2023

Educational development – Offer professional development for your members through a Learning Management System (LMS) on your membership website. Mentorship programs are also known to boost member retention and member engagement, which is a win for your organization!

FAQ 52

FAQ Price Discount Revenue 52

MemberClicks

OCTOBER 10, 2023

This will give you an insight into market standards and help you set competitive rates that cater to both your nonprofit’s financial needs and your members’ capacity to pay. This will build the foundation for a multichannel marketing strategy aimed at attracting the members your program is built for.

Membership Management 52

Membership Management Software Revenue Social Media 52

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SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. WBT Systems shares seven ways OSMA and its members and customers benefited from a new LMS. State Government Relations and Advocacy: Getting Ready for 2023. Host: American Marketing Association. 1 CAE credit.

LMS 44

LMS Education Revenue Arlington 44

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SEPTEMBER 9, 2022

LMS-AMS integration. Blue Sky eLearn shares a helpful video that demystifies LMS-AMS integration. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Presenter: Kate Adams, SVP of Marketing at Validity.

Education 41

Education LMS Technology Project 41

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. 1 CAE credit. 1 CAE credit.

Certificate 39

Certificate Education Process Leadership 39