Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. More info/register. 1 CAE credit.

Tools 281

Tools Strategy Revenue Education 281

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.

Blended Learning 41

Blended Learning Education Software Marketing 41

Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. Jenna Buckle, Superpath ) Everything you need to know about sponsorship sales in 2023. Year-round attendee community. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Strategy 39

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 264

Survey Strategy Project Education 264

Sequence Consulting

SEPTEMBER 3, 2024

A remarkable 67% now express optimism about their organizations’ future growth and sustainability, up from 24% in 2023. This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady.³

Survey 134

Survey Revenue Member Engagement Innovation 134

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. 1 CAE credit.

Certificate 291

Certificate Price Tools Member Engagement 291

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 264

LMS Leadership Strategy Recruiting 264

Nimble AMS

MAY 30, 2023

When you’re in the market for new association management software (AMS), it’s vital to do your research. Searching for a modern AMS is a team effort—t hat’s why Chicago AMS Fest 2023 is the perfect event for your organization. AMS Fest 2023 is an in-person event based in Chicago, focused on AMS systems. You won’t be left behind.

Chicago 120

Chicago Software System Cost 120

Reid All About it

OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

Nimble AMS

AUGUST 30, 2022

The session also provided many helpful insights for associations looking to navigate the current recruiting market. ” During our demos, we highlighted three key features to help association professionals prioritize the member experience: Nimble Communities. But don’t wait until next year to learn more about Nimble AMS.

Nashville 115

Nashville Atlanta Member Experience Software 115

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 286

Revenue LMS Price Education 286

HighRoad Solution

FEBRUARY 1, 2023

Every year, associations and nonprofits clamor to reinvent their marketing, programming, and member experience strategies. And while the table always turns with new technologies and approaches, in 2023 and beyond, new audiences are also entering the mix. That's right.

Marketing 60

Marketing Member Experience Strategy Technology 60

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. With more niche careers, people are looking to expand their networks and advance their careers.

Strategy 120

Strategy Member Engagement Software Tips 120

SBI

JANUARY 16, 2024

Here are five takeaways from 2023 and how we predict SBI and associations to evolve this year. Group memberships empower organizations to efficiently manage multiple employee members and register numerous employees for events and training in a streamlined process.

Cost 52

Cost Association Management Revenue Innovation 52

Reid All About it

AUGUST 12, 2022

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. As we go back in person, it’s critical to understand how our attendees shop for events and what’s often missing from your marketing efforts. Future-proofing. Tue 8/16 at 12:30 p.m.

Software 41

Software System Technology New York 41

Reid All About it

JULY 14, 2023

PCMA Convene recaps a Convening Leaders 2023 session led by Joe Colangelo of Bear Analytics: “ From Stats to Stories—Making Event Data Work for You.” It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. More info/register.

Education 39

Education Price Tools Revenue 39

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.” CMP credit.

Revenue 264

Revenue Certificate Education Tools 264

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Education 41

Education Blended Learning Video Conference 41

Nimble AMS

NOVEMBER 16, 2023

Is your association looking to drive member engagement? Nimble Communities can help you highlight your association’s value and engage more members with member-generated checkpoints. Unlimited access With Nimble Communities, your members can contribute and collaborate using any compatible device.

Member Engagement 126

Member Engagement Member Experience Social Media Recruiting 126

Nimble AMS

APRIL 27, 2023

In mid- April , the Nimble AMS team attended the 2023 Salesforce World Tour in Washington DC. Your organization will have the opportunity to witness the entire Salesforce ecosystem in action, from Tableau Analytics to Marketing Cloud. Salesforce events are all about learning and engagement.

DC 109

DC Innovation Class Washington 109

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Education Chicago System 195

Reid All About it

MARCH 24, 2023

Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Panelists will share their experiences, challenges and takeaways. 1 CAE credit.

Revenue 233

Revenue Chicago Leadership Education 233

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Don’t just settle with adding your member’s first and last name to your next event promotional email. Read our blog for more tips. Here’s how to get started: 1.

How To 107

How To Discount Member Engagement Social Media 107

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Strategy 275

Strategy Technology Arlington Education 275

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. However, their event experience—and your sponsors’ satisfaction—would improve if they did. Renew: Is Your Member Renewal Journey Magical or Miserable? Event apps. 1 CAE credit. More info/register. . 1 CAE credit.

Metro 195

Metro Strategy Technology Resources 195

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Social Media 147

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Education 195

Education Tools Chicago Technology 195

Aptify

JUNE 25, 2024

Be open to trying out new ideas and experimenting with new tactics to increase membership. TIP: Learn about evolving trends that impact member acquisition, engagement, and retention. Read the 2023 Association Trends Study Creating a fresh membership growth strategy gives you a way to move forward with intention.

Organization 138

Organization Recruitment Recruiting Software 138

Sequence Consulting

SEPTEMBER 3, 2024

A remarkable 67% now express optimism about their organizations’ future growth and sustainability, up from 24% in 2023. This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady.

Survey 72

Survey Revenue Member Engagement Innovation 72

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? .

Revenue 207

Revenue Chicago Content Leadership 207

Reid All About it

JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Renew: Is Your Member Renewal Journey Magical or Miserable?

Tools 195

Tools Project Revenue Metro 195

Reid All About it

JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Strategy 195

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Best Membership Website Builders for 2023. Learn how you can leverage website builders to create a high-quality online experience for your members.

Software 52

Software LMS Certificate Learning Management System 52

MemberClicks

JULY 31, 2023

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

Nimble AMS

DECEMBER 5, 2022

But did you know that you can also empower your association volunteers to boost member engagement? Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023?

Member Engagement 127

Member Engagement Review Social Media Recruitment 127

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52