Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Nonprofit Marketing Guide

DECEMBER 7, 2023

This week, Kristina and I revealed our tentative nonprofit communications training schedule for 2024. Listen in as we step through our 2024 plans quarter by quarter, highlighting the webinars, master classes, certificate programs and jump starter workshops we currently have planned for you. Interested in attending some or all?

Video 98

Video Communications Certificate Class 98

Event Industry News

OCTOBER 30, 2024

A Greener Future (AGF) will join forces with the UK Festival Awards for the 18th year to present The UK Greener Festival Award 2024.

Certificate 104

Certificate Industry Products Marketing 104

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable!

Education 258

Education DC Strategy Member Engagement 258

Reid All About it

SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

Event Industry News

JUNE 12, 2024

The Events Industry Council announced today that Convening Leaders 2024 (CL24), EIC member PCMA’s flagship education and networking event for the global business events industry, achieved Silver Level Certification to EIC’s Sustainable Event Standards.

Certificate 64

Certificate Education Industry Products 64

Reid All About it

OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing.

Revenue 264

Revenue Certificate Education Tools 264

Reid All About it

OCTOBER 4, 2024

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. 2024 membership pains. R.I.P. the Scottish Enlightenment 1697-2024. |

Revenue 264

Revenue Price Denver Tools 264

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s CAE credits.

Certificate 291

Certificate Price Tools Member Engagement 291

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – 1 CAE credit.

Strategy 275

Strategy Technology Arlington Education 275

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. to 1 p.m. –

Certificate 275

Certificate Case Study Denver Newsletter 275

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI. 1 CAE credit. . – More info/register. Host: Black In Events Network Thu 12/14 at 1 p.m. –

Strategy 281

Strategy Video Technology Education 281

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. IYKYK) | by B. Location: Washington DC.

Chicago 264

Chicago DC Washington Strategy 264

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Email marketing news. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit.

Survey 264

Survey Strategy Project Education 264

Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s s 2024 Association Economic Outlook Report. AI and events.

Arlington 264

Arlington San Diego Course Strategy 264

Reid All About it

JANUARY 12, 2024

Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community).

Member Engagement 275

Member Engagement Education LMS Revenue 275

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 281

Revenue Education Innovation Tools 281

EventMobi: Association Events

JULY 25, 2024

According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce. As Lathan notes, when done well, they represent a distillation of what an association does best—education, supporting certifications, and advocating for their sector. “It’s

How To 263

How To Social Media Education Certificate 263

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 264

Education Tips Technology Tools 264

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. To understand and get close to your members, follow marketing technology trends. How do you activate your members for advocacy in 2024, when they can access all the world’s information and entertainment on a device in their pocket? LMS selection. 1 CAE credit.

LMS 264

LMS Course Member Engagement Education 264

Reid All About it

SEPTEMBER 22, 2023

2024 Prediction: The AI Leapfrog Year for Associations We predict in 2024, many associations are primed for a leapfrog kind of year, where they jump from barely using AI to making it a core part of their nondues revenue strategy. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 275

LMS Education Revenue Strategy 275

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 40

Report Marketing Member Research Innovation 40

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

DC 207

DC Recruitment Recruiting Washington 207

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Year-round attendee community. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Strategy 39

.orgSource

SEPTEMBER 5, 2023

Education—Tailor personalized learning journeys, create course outlines, and aid in the development of test questions and learning materials for certification programs. According to Gartner, by 2024 low-code applications will account for more than 65% of all application development activity.

Social Media 88

Social Media Software FAQ Technology 88

Nimble AMS

DECEMBER 16, 2021

Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time . million jobs worldwide through 2024. Innovation – Enterprise-level CRM vendors spend large amounts of time and dollars on innovation.

Software 102

Software Association Management System Innovation 102

Freestone

NOVEMBER 22, 2023

2024 is just around the corner! Read our blog for helpful tips to boost end-of-year revenue and ring in 2024 by hitting your organization’s goals. 6 s teps to leverage your LMS to drive end-of-year revenue Did you know that professional development courses make up just 7% of most organizations’ revenue?

Revenue 52

Revenue Education LMS Price 52

Associations Now

APRIL 16, 2024

Among the top values cited by respondents were diversity in attendees and speakers (60 percent), green practice certifications (56 percent), and social responsibility initiatives (52 percent). The Future Partners survey is based on responses from 479 meeting and event planners in the United States, conducted in December 2023 and January 2024.

Report 59

Report millennials United States Texas 59

MemberClicks

NOVEMBER 22, 2023

You’ll be giving the public a platform and the resources they need to talk about it (for some of that invaluable word-of-mouth marketing). Here are a few steps to get you going – who knows, 2024 could be the inaugural year! Once your application is approved, you’ll receive a certificate of registry​​. And that’s it!

How To 52

How To Social Media Certificate FAQ 52

ISAE

SEPTEMBER 23, 2024

Your site should grow as your membership does, expand its capabilities as your needs require, and serve as a cornerstone of your multichannel marketing approach. Your online directory should hold each member's profile with a photo, personal information, contact details, professional accreditations, certifications, and more.

Directory 52

Directory Content Guidelines Resources 52

Reid All About it

NOVEMBER 22, 2024

Credentialing: Certificates, Certification, and Accreditation – How to Tell the Difference and What It Means for Your Association The world of credentialing can be confusing. There are certification boards, associations offering certifications, certificates of completion, and accreditation. Fri 11/22 at 12 p.m.

Arlington 258

Arlington Certificate Revenue Education 258

A2Z Events

NOVEMBER 11, 2024

Marketing done right not only engages your target audience but also builds positive associations with your brand and encourages loyalty. In the increasingly competitive event landscape, experiential events marketing offers an outstanding way to engage your leads and participants and excite them about what your company has to offer.

Social Media 52

Social Media Products Tips Examples 52

MemberClicks

NOVEMBER 22, 2024

Supporting Materials : Mention any optional supporting materials youre open to receiving, such as case studies, testimonials, or additional certifications. For example, Proposals must be submitted no later than 5:00 PM EST on February 15, 2024. Leverage Email Marketing Email marketing is a powerful way to reach your network directly.

Proposal 52

Proposal How To Project Review 52