2024 Communications Email Marketing 
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OCTOBER 11, 2024
.* – MarketingMindshare: Measuring Marketing ROI Join a conversation on how your association is assessing the impact of your marketing efforts. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities.
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FEBRUARY 21, 2025
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. 1 CAE credit. More info/register. More info/register.
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OCTOBER 4, 2024
LGBTQIA2+ 2024 Community Call Openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance. 2025: Our Year to Thrive! to 5:25 p.m.
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SEPTEMBER 13, 2024
For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Member experience. More info/register.
Associations Now
FEBRUARY 11, 2025
Emails from associations are being opened less often even while experiencing higher click rates, according to a new report, suggesting that there are more opportunities for associations to improve personalization and calls to action. According to the report, average open rates fell to 35.6 percent last year, compared to 38.2 percent in 2023.
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SEPTEMBER 20, 2024
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Learn how to conduct a communication audit and what to do with the results.
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JANUARY 26, 2024
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. Email marketing news.
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