2024 Email Marketing Member Engagement 
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OCTOBER 11, 2024
Member engagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. Call-a-member month. More info/register (ASAE members only). Love this idea. 2025: Our Year to Thrive!
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FEBRUARY 21, 2025
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. AI use in associations. 1 CAE credit. More info/register.
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OCTOBER 4, 2024
Watch demos on how to enhance donor and member engagement. Explore examples of automating repetitive tasks, customizing a Q&A bot, and generating personalized outreach content like email and mailers. More info/register. Host: Amazon Web Services (AWS) Speaker: Omar Tabbakha, Solutions Architect, AWS Mon 10/7 at 12 p.m.
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JANUARY 26, 2024
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.
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DECEMBER 6, 2024
More info/register (ASAE members only). LGBTQIA2+ 2024 Community Call A unique and inclusive opportunity for association professionals across all career stages to connect and engage over lunch, where you can openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. 2025 Gear Up!
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NOVEMBER 11, 2024
Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands. In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.”
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SEPTEMBER 13, 2024
Member experience. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Challenge your understanding of your association’s members. Discuss emerging trends in member engagement and learning preferences.
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