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More info/register (ASAE members only). LGBTQIA2+ 2024 Community Call A unique and inclusive opportunity for association professionals across all career stages to connect and engage over lunch, where you can openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. 2025 Gear Up!
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. AI use in associations. 1 CAE credit. . 1 CAE credit.
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members.
Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands. In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.”
Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Emailmarketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.
At the end of 2024, the number of Gen Zs in the workforce surpassed the Baby Boomers. Elevate Your Email Campaigns: Data-Driven Insights for 2025 Hear insights from Higher Logics annual Association Email Benchmark Report, tailored specifically for marketers in associations and nonprofits. Tue 1/28 at 12 p.m.
EmailMarketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Learn how to overcome common emailmarketing obstacles.
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