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Association Brain Food: 10.11.24

Reid All About it

Let’s talk about how 4 Ds—Delete, Define, Develop, and Deliver—can reposition your career, your team, and your organization to thrive, as we say goodbye to 2024 and get ready to lead the last year of the first quarter of the 21st century. What strategies can you implement to close this engagement loop? . – 2025: Our Year to Thrive!

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Association Brain Food: 2.21.25

Reid All About it

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. AI use in associations. Fri 2/21 at 1 p.m. CAE credit. 1 CAE credit.

Arlington 258
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Association Brain Food: 10.4.24

Reid All About it

Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try.

NJ 258
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Association Brain Food: 12.6.24

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The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups. Skills training. 1 CAE credit.

Content 213
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Association Brain Food: 1.26.24

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I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters.

Survey 264
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Upskilling Your Workforce: Preparing for the Future of Associations 

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In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.” Develop data-driven marketing strategies that resonate with different member segments. Here’s how to get started: 1.

Tools 88
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Association Brain Food: 9.20.24

Reid All About it

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn.

LMS 264