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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. 2024 membership pains. R.I.P. the Scottish Enlightenment 1697-2024. |

Revenue 264

Revenue Price Denver Tools 264

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. Event marketing. Humans… so persuadable! Mentoring programs. Opportunity or doom. “It’s

Education 258

Education DC Strategy Member Engagement 258

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JUNE 28, 2024

LMS selection. The learning management system (LMS) market has exploded in response. To help you sift through the options, D2L’s buyers guide for associations offers advice on the LMS selection process and walks you through the different system features, capabilities, and support services you’ll encounter out there.

LMS 264

LMS Course Member Engagement Education 264

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AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

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DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. More info/register. 1 CAE credit.

Strategy 275

Strategy Technology Arlington Education 275

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. 1 CAE credit. . – More info/register. 1 CAE credit.

Strategy 281

Strategy Video Technology Education 281

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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world.

LMS 275

LMS Education Revenue Strategy 275

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 264

LMS Revenue Arlington Education 264

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. More info/register (ASAE Marketing Professionals Community). Wait, there’s more WTF is the fediverse?

Member Engagement 275

Member Engagement Education LMS Revenue 275

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OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. The competition for talent is as tough as ever.

LMS 264

LMS Leadership Strategy Recruiting 264

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OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. Please send me links if you have one or know of a good one. Conference design.

Revenue 264

Revenue Certificate Education Tools 264

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. Email marketing news. 1 CAE credit.

Survey 264

Survey Strategy Project Education 264

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JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s s 2024 Association Economic Outlook Report. AI and events.

Arlington 264

Arlington San Diego Course Strategy 264

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APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Education + mentoring.

Education 258

Education Social Media Content Strategy 258

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 264

Education Tips Technology Tools 264

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

Certificate 275

Certificate Case Study Denver Newsletter 275

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. More info/register.

Certificate 291

Certificate Price Tools Member Engagement 291

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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. The Virtual Stage: Association Marketing Tips Embrace the future of association marketing and uncover the path to digital success.

Revenue 281

Revenue Education Innovation Tools 281

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 270

DC Member Engagement Washington Innovation 270

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.

Certificate 275

Certificate Denver South Carolina Strategy 275

Freestone

DECEMBER 16, 2023

If you haven’t already started planning your content delivery strategy and partner outreach for 2024, now’s the time to get started. We’re here to help you r continuing education program plan for a powerful 2024! Follow these tips to refine your program in 2024: 1. Connect with the Freestone LMS team today!

Education 57

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FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hosts: Fonteva & Protech Speakers: Jenifer Alonzo, Association Practice Lead, Fíonta Erin Lemons, Senior Director of Marketing, Fonteva & Protech Wed 2/8 at 1:30 p.m. –

LMS 40

LMS Technology Video Education 40

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SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 233

Revenue Education Survey Strategy 233

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. AMS + LMS + CMS = True Love Like the dating industry, an association technology ecosystem offers a wide range of options and diverse personalities. .

Blended Learning 39

Blended Learning LMS Ohio Strategy 39

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. Trailblaze Without the Risk: 2023/2024’s Hottest Design Trends 0.5 I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Gen Z values. Instructional design. Classism bias. CMP credit.

Education 41

Education Learning Management System Committee Leadership 41

SBI

JULY 30, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 52

Case Study LMS Course Revenue 52

Freestone

NOVEMBER 22, 2023

2024 is just around the corner! Read our blog for helpful tips to boost end-of-year revenue and ring in 2024 by hitting your organization’s goals. 6 s teps to leverage your LMS to drive end-of-year revenue Did you know that professional development courses make up just 7% of most organizations’ revenue?

Revenue 52

Revenue Education LMS Price 52

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. The post Membership Management Software in 2024: Compare 12 Top Picks appeared first on MemberClicks. 5 Creative Ways to Use Your Learning Management System.

Membership Management 52

Membership Management Software Directory Revenue 52

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JANUARY 24, 2025

TopClass LMS suggests repurposing the stories of your associations award winners into all kinds of valuable educational content. En Why small developers are getting squeezed out of the housing market. At the end of 2024, the number of Gen Zs in the workforce surpassed the Baby Boomers. Frederick Law Olmsted Awards content.

Arlington 264

Arlington Content Education Member Engagement 264

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APRIL 12, 2024

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Corporate marketing budgets are tighter and sponsors are no longer satisfied with logo displays and podium mentions.

Revenue 264

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: American Marketing Association Speaker: Emily Dick, Demand Generation Director, Cvent Wed 11/8 at 2 p.m.

Tools 281

Tools Strategy Revenue Education 281

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FEBRUARY 16, 2024

Impexium shares seven strategies to differentiate your association from the competition in 2024. Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. DEI & education. Host: Fridays@4 Speaker: Timothy E.

Case Study 275

Case Study Newsletter Strategy Member Engagement 275

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DECEMBER 15, 2023

I’ve been dipping into Associations Evolve 2024 —find it on the front page of Answers for Associations. Editor Belinda Moore describes it as including “more than 50 association thought leaders from around the world [who] have contributed inspirational insights, practical tips, and motivational stories to get you fired up for 2024.”

Iowa 264

Iowa millennials Texas Strategy 264

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OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.

Revenue 281

Revenue Austin Tools Education 281

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MARCH 21, 2025

Association Brain Food readers can earn up to four CAE credits in the Association Academys Association Creative Marketing Masterclass. In four weekly sessions, youll learn how to evaluate marketing layout and copy. Event marketing. Content marketing. Host: American Marketing Association Speaker: Josh Baez, Sr.

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LMS Revenue Strategy Software 258