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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Memberengagement. Call-a-member month.
2024 marked another exciting year for Nimble AMS product releases! When you become a Nimble AMS customer, you also gain access to three seasonal product releases from Salesforce to drive staff efficiency and a superior member experience. Read our blog to discover the top highlights from our 2024 seasonal product releases!
As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. Our product has been featured across various flagship reports released in 2024, a testament to the value we continue to deliver to our users.
Because of the high-profile nature of #GivingTuesday, member donors are more likely to give to causes on the day. Ensure your association celebrates GivingTuesday 2024 and meets your fundraising goals too. Within the marketing materials, include QR codes to direct your members to your fundraising page and simplify the donation process.
Set the stage for an outstanding 2024 by joining our upcoming webinar. We'll reveal 3 easy-to-implement strategies to get the most from your data programs.
In the hour-long webinar, co-hosts Sarah Sain, CAE and Chris Garner, CEM, took a deep dive into results from the 2024 Association Benchmarking Report and how this year’s findings bring into focus the past lessons, current […]
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. Online community. 1 CAE credit.
Enhanced memberengagement. Addressing the entire member journey creates opportunities for deeper participation. Strategies for a Holistic Member Experience Several key components contribute to a seamless and engaging journey for association members.
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.
Reading Time: 4 minutes What does the future hold for associations in 2024 and beyond? Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on memberengagement. Bolstering this confidence, 60% of associations are confident in reaching their revenue goals for the year.²
Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.
To help you along, Britt Andreatta shares ten reflective questions to launch 2024. Predictions for 2024. What’s on the horizon for associations in 2024 ? – Achieving Our 2024 Goals It is a New Year’s tradition to set goals for the year, in our personal lives and for our organizations. AMS requirements.
The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable!
Small Staff Insights to Fuel Your Year: Breaking down the Small Staff Benchmark Report The 2024 Small Staff Benchmark Report offers a comprehensive look at how small associations are performing across key areas like memberengagement, technology adoption, and revenue growth. More info/register. 1 CAE credit. 1 CAE credit.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.
More on engagement. MCI surveyed association members and customers for their Association Engagement Index 2024. Hear about the findings of the 2024 Association Trends Study and the transformational power of technology and its role in shaping the future of memberengagement and association growth.
Join Aptify at Netroots Nation 2024 to learn all you need to know. So, make sure you know about the latest software solutions on the market today. Join the Aptify team July 11 – 13, 2024 in Baltimore for Netroots Nation. Boost memberengagement with Aptify. What is Netroots Nation? Explore Aptify.
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. 2024 membership pains. Another is persuading members to make time for association engagement.
A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign Your members want the right information at the right time, in the right channels.
GrowthZone’s latest association survey report reveals a few common challenges: associations have a hard time proving the value of membership and persuading members to make time for association engagement. Association marketing maturity. Most blog posts are marketing dead ends. Association boards. Sponsorship strategy.
GrowthZone explains how to use the five pillars of communities to engagemembers: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Member experience. How Well Do You Know Your Members?
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. I bet your members would love this valuable benefit too.
Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.
Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture memberengagement. Member retention. Marketing to Gen Z and millennials. 1 CAE credit.
They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs.
The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Association trends.
Young memberengagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Bulletin describes how a member app helps you nurture memberengagement by providing a centralized communication channel for your members. Dirty data.
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? The Future of Events: 2024 Trends and Insights As we approach 2024, the events industry is changing more rapidly than ever. 1 CAE credit. More info/register.
Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Watch demos on how to enhance donor and memberengagement. Content strategy. Call-to-action (CTA).
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.
I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture memberengagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a MemberEngagement Lab participant. Webinar latecomers.
What is YOUR association doing with regards to social media platforms in 2024? But – and as someone who was an early cheerleader, it pains me to say this – I’m increasingly doubtful that the juice is worth the squeeze (as they say) any longer. Are you still on them? Which one(s)? How much effort are you devoting?
Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands. In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.”
Bulletin describes how member apps help improve memberengagement by providing centralized communication channels for members. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. . – AMS experts will be showcasing platforms and sharing their knowledge with the association market.
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. The learning management system (LMS) market has exploded in response. Memberengagement. Membership. Industry partner trouble.
The 2024 Association Benchmarking Survey is now open, and your individual input matters! But we need your help gathering your personal experiences as a professional involved in your association’s memberengagement efforts.
Association education in 2024. associations) plan to focus their efforts in 2024. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. This page from SEMI about the semiconductor industry is an example of what I mean.
Ambassadors help boost memberengagement, expand your association’s and chapters’ reach, and ensure consistent brand messaging while offering meaningful volunteer opportunities and career-building experiences. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.
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