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APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Association trends. 1 CAE credit.

Survey 275

Survey Content Education Strategy 275

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JULY 5, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. I bet your members would love this valuable benefit too.

Strategy 270

Strategy Education Content Tips 270

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Member experience. How Well Do You Know Your Members?

LMS 270

LMS Revenue Certificate Content 270

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SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

Nimble AMS

DECEMBER 10, 2023

Read these blogs to get started: Artificial Intelligence 101: Tips to leverage AI at your association It’s time for your association to get started with artificial intelligence (AI) Boost member retention with artificial intelligence and automation 3. Member experience Is your association reaching its members?

Software 143

Software Member Experience Tips Association Management 143

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? The Future of Events: 2024 Trends and Insights As we approach 2024, the events industry is changing more rapidly than ever. 1 CAE credit. More info/register.

Strategy 275

Strategy Technology Arlington Education 275

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 264

Survey Strategy Project Education 264

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OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing.

Revenue 264

Revenue Certificate Education Tools 264

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APRIL 19, 2024

Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. AI-Powered Employee Advocacy: Elevating Your Brand Through the Voice of Your Employees (Social Media & AI Bootcamp Series 2024) Learn how employee advocacy can play a critical role in building brand authenticity and therefore drive real business impact.

Education 258

Education Social Media Content Strategy 258

.orgSource

NOVEMBER 11, 2024

Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands. In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.”

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. More info/register.

Certificate 291

Certificate Price Tools Member Engagement 291

Nimble AMS

OCTOBER 9, 2024

Most recently, Salesforce announced Agentforce , a Generative AI feature to support staff tasks in marketing, service, and e-commerce, boosting the user experience and efficiency. Take your member experience from average to exceptional! With the right technology, the member experience should be user-friendly and easy.

Las Vegas 131

Las Vegas Member Engagement Tools Member Experience 131

Sequence Consulting

MARCH 2, 2024

Reading Time: 5 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. These AI-driven approaches allow for highly targeted and effective marketing campaigns.

Association Management 72

Association Management Revenue FAQ Innovation 72

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JUNE 28, 2024

The learning management system (LMS) market has exploded in response. Member engagement. To understand and get close to your members, follow marketing technology trends. How do you activate your members for advocacy in 2024, when they can access all the world’s information and entertainment on a device in their pocket?

LMS 264

LMS Course Member Engagement Education 264

Sequence Consulting

SEPTEMBER 3, 2024

Reading Time: 4 minutes What does the future hold for associations in 2024 and beyond? Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. The promising outlook of 2024 is poised to propel the association industry into a dynamic future in 2025.

Survey 72

Survey Revenue Member Engagement Innovation 72

Sequence Consulting

MARCH 2, 2024

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. These AI-driven approaches allow for highly targeted and effective marketing campaigns.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Sequence Consulting

MARCH 1, 2024

Reading Time: 4 minutes In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

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OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 264

LMS Leadership Strategy Recruitment 264

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 233

Revenue Education Survey Strategy 233

.orgSource

OCTOBER 29, 2024

Personalized Member Engagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.

Tools 88

Tools Member Engagement Strategy Innovation 88

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

Nimble AMS

APRIL 27, 2023

If your association wants to experience the Salesforce culture, this event is the place to do it. Your organization will have the opportunity to witness the entire Salesforce ecosystem in action, from Tableau Analytics to Marketing Cloud. Associations need to put the 2024 DC Salesforce World Tour on their radar.

DC 108

DC Innovation Class Washington 108

Sequence Consulting

MARCH 1, 2024

Reading Time: 3 minutes AI In Association Management 2024 As the landscape of AI in association management continues to evolve, the integration of Artificial Intelligence (AI) stands out as a transformative force, propelling us towards enhanced efficiency, deeper member engagement, and more strategic insights.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

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FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. For the Love of Events ROI Hear different perspectives on measuring your event’s ROI and driving a better member experience.

Blended Learning 39

Blended Learning LMS Ohio Strategy 39

.orgSource

OCTOBER 3, 2024

From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay ahead in an increasingly digital world. If you couldn’t join us this year, here’s a recap of the key moments and lessons from Solutions Day 2024. Laura Graham, Sr.

Innovation 88

Innovation Strategy Tools Content 88

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

.orgSource

JULY 22, 2024

Part Two When the generative AI bots made their debut in early 2024, they signaled a definitive end to the idea that yesterday’s technology is good enough for today’s members. The.orgSource paper, Pathways to Organizational Excellence , presents a blueprint for meeting the challenges of digital markets.

Leadership 88

Leadership Innovation Project Revenue 88

Membership Marketing

DECEMBER 12, 2024

According to the findings: 68 percent of associations expect increases in new member acquisition. While boosting marketing budgets has historically been a key driver of growth, fewer associations plan to increase their membership marketing spending in 2025 (30 percent, compared to 44 percent in 2024).

Innovation 40

Innovation Survey Member Engagement Member Experience 40

SBI

JANUARY 16, 2024

Over the past year, SBI Association Management saw several shifts in industry dynamics and member needs in the association world. Several of these changes and innovations will shape association management strategies and services in 2024 and beyond.

Cost 52

Cost Association Management Revenue Innovation 52

ISAE

SEPTEMBER 23, 2024

Your site should grow as your membership does, expand its capabilities as your needs require, and serve as a cornerstone of your multichannel marketing approach. For example, if you want to drive traffic to your education conference registration page, you could optimize the page for the keyword “education conferences 2024.”

Directory 52

Directory Content Guidelines Resources 52

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NOVEMBER 22, 2024

Host: Grip Speakers: Abi Cannons, Senior Strategic Account Manager, Grip Jack Newey, Group Portfolio Director, Mash Media Gregory Reeves, Managing Director International, Jacobs Media Hew Leith (moderator), SVP of Marketing at Grip Fri 11/29 at 1 p.m. and current CAEs to share their knowledge and experience with the exam. to 4:30 p.m.

Arlington 258

Arlington Certificate Revenue Education 258

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JANUARY 24, 2025

En Why small developers are getting squeezed out of the housing market. At the end of 2024, the number of Gen Zs in the workforce surpassed the Baby Boomers. Discover key trends and actionable strategies to elevate your email marketing and boost member engagement. Snacks Tell me about the book you seek but cannot name.

Arlington 264

Arlington Content Education Member Engagement 264

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. . More info/register. 1 CAE credit.

Tools 281

Tools Strategy Revenue Education 281

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 264

Revenue Strategy Education Price 264

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NOVEMBER 8, 2024

Adrian Segar highlights findings from Freeman’s Trends Report Q4 2024. More info/register (ASAE members only). Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. More info/register (ASAE members only). . Attendee value.

Certificate 252

Certificate DC Education Tips 252

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OCTOBER 18, 2024

AMS experts will be showcasing platforms and sharing their knowledge with the association market. – Buzzworthy LIVE: The Key to Attracting Sponsors Learn about the impact non-dues revenue has on member value, how to stand out in the competition for members’ attention, and how sponsor partnerships can help you achieve association goals.

Strategy 264

Strategy Revenue Member Engagement Technology 264

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NOVEMBER 29, 2024

Wind me up and away I go on my podcast debut, talking about content marketing, professional development, membership, AI, workforce development and more on a packed-full episode 437 of the Leading Learning podcast with Celisa Steele of Tagoras. Content marketing. Ben made everyone feel like a friend. 39 minutes of me. Data management.

Arlington 245

Arlington Chicago Education Strategy 245