Associations Now

FEBRUARY 19, 2025

Personalize and customize In Higher Logics 2024 Association Member Experience Report , which surveyed nearly 400 association members, 71% of respondents agreed that personalization is important to them. Communicate consistently Your visibility with members is better when you maintain consistent communication.

Member Experience 94

Member Experience Member Insights Member Engagement America 94

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

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OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

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JANUARY 17, 2025

Small Staff Insights to Fuel Your Year: Breaking down the Small Staff Benchmark Report The 2024 Small Staff Benchmark Report offers a comprehensive look at how small associations are performing across key areas like member engagement, technology adoption, and revenue growth. More info/register. 1 CAE credit. More info/register.

Education 264

Education Content Tools Strategy 264

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AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. More info/register (ASAE members only). Host: ASAE Marketing Professionals Community.

America 264

America Strategy Content Social Media 264

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AUGUST 9, 2024

Mark Athitakis at Associations Now suggests associations conduct benchmarking studies to help members (and others) better understand your industry’s workforce development needs. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. More info/register (ASAE members only).

Cleveland 270

Cleveland LMS Press Release Content 270

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MARCH 14, 2025

Marketing plan. GrowthZone reviews the often confused components of an association marketing plan : mission, goals, objectives, strategy, and tactics. For each component, they provide an example of what it is and isntclarification that will help keep your marketing efforts on track. Sponsors and Executive Orders.

LMS 258

LMS Tampa Education Certificate 258