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JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264

Education Content Tools Strategy 264

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AUGUST 2, 2024

Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a good place to start. Association marketing maturity. They share trends, benchmarks, need-to-know best practices, and next steps for increasing your association’s marketing effectiveness.

Cleveland 270

Cleveland North Carolina Analysis Content 270

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. 2024 membership pains. R.I.P. the Scottish Enlightenment 1697-2024. |

Revenue 264

Revenue Price Denver Tools 264

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

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SEPTEMBER 6, 2024

Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

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JANUARY 19, 2024

Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. More info/register. 1 CAE credit.

Strategy 275

Strategy Technology Arlington Education 275

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APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. Content marketing. Association trends. AI and events.

Survey 275

Survey Content Education Strategy 275

Candid

JANUARY 6, 2025

based donors in 2024, down just one from 2023. Studies like the Generosity Commissions September 2024 report have shown overall giving rates in the U.S. Still, in 2024, educational institutions, particularly those in higher education , remained the primary recipients of nine- and 10-figure gifts. billion from $5.4

Florida 98

Florida Hawaii Miami Atlanta 98

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SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Northstar Meetings Group Speakers: Robert Kenward, recruitment expert Dawn Penfold, president, Meetingjobs.com Elise Schoening (moderator), senior editor, Northstar Meetings Group Wed 12/13 at 3 p.m.

Strategy 281

Strategy Video Technology Education 281

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OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. LGBTQIA2+ 2024 Community Call Openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. Content strategy.

NJ 258

NJ Email Marketing System Education 258

Event Industry News

JANUARY 29, 2025

Senior recruitment specialist Robert Kenward has shared his analysis of the latest recruitment trends that shaped the final quarter of 2024 and offers his key forecasts for 2025.

Recruitment 59

Recruitment Recruiting Analysis Products 59

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. This page from SEMI about the semiconductor industry is an example of what I mean. Conference design. 1 CAE credit.

Revenue 264

Revenue Certificate Education Tools 264

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 264

Survey Strategy Project Education 264

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JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s s 2024 Association Economic Outlook Report. AI and events.

Arlington 264

Arlington San Diego Course Strategy 264

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 264

LMS Leadership Strategy Recruitment 264

Associations Now

JULY 16, 2024

Marketing General Incorporated’s annual report found the lowest percentage of associations reporting a membership decline in 16 years. Marketing General Senior Vice President Tony Rossell said associations are reaping the benefits from innovations they implemented during the pandemic, and solidified their value proposition.

Report 116

Report Communications Recruitment Recruiting 116

Reid All About it

JANUARY 12, 2024

Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community).

Member Engagement 275

Member Engagement Education LMS Revenue 275

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JUNE 28, 2024

The learning management system (LMS) market has exploded in response. Aptify shares 50 ways to boost member recruitment and retention. To understand and get close to your members, follow marketing technology trends. After you add that episode to your queue, check out five podcast episodes that KiKi L’Italien enjoyed recently.

LMS 264

LMS Course Member Engagement Education 264

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AUGUST 16, 2024

Aptify shares 50 ways to boost member recruitment and retention. A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Membership.

America 264

America Strategy Content Social Media 264

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JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. Seems like a good place to start.

Chicago 264

Chicago DC Washington Strategy 264

Sequence Consulting

SEPTEMBER 3, 2024

Reading Time: 4 minutes What does the future hold for associations in 2024 and beyond? This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady.

Survey 72

Survey Revenue Member Engagement Innovation 72

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. . 1 CAE credit.

Certificate 291

Certificate Price Tools Member Engagement 291

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Marketing to younger generations. Association benchmarks. Why travel to a conference if most of the experience feels like an online meeting?

Revenue 281

Revenue Education Innovation Tools 281

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 270

DC Member Engagement Washington Innovation 270

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

Revenue 233

Revenue Education Survey Strategy 233

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. SponsorPark A sponsorship marketing consulting firm. However, as a consulting firm, it will add an extra cost.

Video 97

Video Case Study Discount Proposal 97

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 264

LMS Revenue Arlington Education 264

Candid

NOVEMBER 5, 2024

Here are five takeaways from the 2024 Civic 50 Report that nonprofit leaders can leverage to expand or initiate successful corporate partnerships: 1. Recruit potential board members. Encourage use of Volunteer Time Off Eighty-four percent of Civic 50 companies offer their employees paid volunteer time off (VTO).

Survey 111

Survey Recruitment Recruiting Review 111

Associations Now

SEPTEMBER 24, 2024

The 2024 CEO Outlook , released last week by the accounting firm KPMG International, is based on a survey of 1,325 CEOs in 11 countries, including the United States, in July and August 2024. The debate over remote and hybrid work is tied to concerns about the future of the workforce, and what it will take to recruit and retain workers.

Report 105

Report United States Survey Technology 105

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 207

DC Recruitment Recruiting Washington 207

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 40

Report Marketing Member Research Innovation 40

Bonterra

APRIL 10, 2024

Request a demo Explore pricing nicole.kowalcz… Wed, 04/10/2024 - 16:32 Fundraising software for nonprofits The Bonterra Fundraising and Engagement software platform delivers the tools and technology you need to identify, involve, and inspire your supporters.

Software 98

Software Price Case Study Class 98

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

Candid

SEPTEMBER 11, 2024

October 10, 2024 will be the first-ever DAF Day , a giving day dedicated to donor-advised funds (DAFs). Nor are nonprofits talking much about DAFs, with 42% making no mention of them in their marketing. To participate in DAF Day, nonprofits can sign up to be listed in the participant directory and receive a free marketing tool kit.

Directory 122

Directory Tips Tools America 122