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JANUARY 5, 2024

To help you along, Britt Andreatta shares ten reflective questions to launch 2024. Predictions for 2024. What’s on the horizon for associations in 2024 ? Non-dues revenue. – Achieving Our 2024 Goals It is a New Year’s tradition to set goals for the year, in our personal lives and for our organizations.

Revenue 286

Revenue LMS Price Education 286

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DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

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Content Strategy Revenue Education 213

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SEPTEMBER 27, 2024

MCI surveyed association members and customers for their Association Engagement Index 2024. Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Are you earning their permission to provide content, benefits, events, ideas, answers, and connections?

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Arlington DC Washington Revenue 281

Sequence Consulting

SEPTEMBER 3, 2024

Reading Time: 4 minutes What does the future hold for associations in 2024 and beyond? With anticipated membership, renewals, engagement, and overall revenue increases,¹ associations are poised for growth. Bolstering this confidence, 60% of associations are confident in reaching their revenue goals for the year.²

Survey 134

Survey Revenue Member Engagement Innovation 134

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. 2024 membership pains. R.I.P. the Scottish Enlightenment 1697-2024. | 1 CAE credit.

Revenue 264

Revenue Price Denver Tools 264

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FEBRUARY 21, 2025

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. Gen Z and events. Online community. 1 CAE credit. More info/register.

Arlington 258

Arlington Education DC Social Media 258

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SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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JANUARY 19, 2024

Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

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SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture. Member experience.

LMS 270

LMS Revenue Certificate Content 270

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SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

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Revenue Technology Strategy Education 270

AvidXchange: Association Management

JANUARY 22, 2025

Economic Uncertainty Economic growth or slowdowns during an election year can significantly impact project demand, revenue projections, and financial stability in construction, real estate, and community association management industries. A survey by the Associated General Contractors of America (AGC) and Arcoro found that 94% of U.S.

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Team Cost Project Association Management 130

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OCTOBER 6, 2023

Association education in 2024. associations) plan to focus their efforts in 2024. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing.

Revenue 264

Revenue Certificate Education Tools 264

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AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

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Cleveland North Carolina Analysis Content 270

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SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.

Revenue 281

Revenue Education Innovation Tools 281

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APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends.

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Survey Content Education Strategy 275

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DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? The Future of Events: 2024 Trends and Insights As we approach 2024, the events industry is changing more rapidly than ever. 1 CAE credit. More info/register.

Strategy 275

Strategy Technology Arlington Education 275

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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JULY 5, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Tony Rossell of Marketing General Inc. Membership models.

Strategy 270

Strategy Education Content Tips 270

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OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. LGBTQIA2+ 2024 Community Call Openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. Content strategy.

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NJ Email Marketing System Education 258

Event Industry News

FEBRUARY 11, 2025

percent increase in gross sleeping room revenue in 2024, according to MCNW president Heather Larson, CDME, CMP (pictured). Welcoming over 3 million overnight visitors to the northwest suburbs,Meet Chicago Northwest(MCNW) announced that the region experienced a 6.1

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Chicago Revenue Products Industry 103

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Attend as many or as few sessions as you wish—sessions described below. More info/register.

Strategy 281

Strategy Video Technology Education 281

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APRIL 19, 2024

Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. A mobile app is a tangible reminder of membership value.

Education 258

Education Social Media Content Strategy 258

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. to 1 p.m. –

Certificate 275

Certificate Case Study Denver Newsletter 275

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JANUARY 12, 2024

Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community).

Member Engagement 275

Member Engagement Education LMS Revenue 275

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AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Hear how prudent investment policies can help associations navigate 2024’s political uncertainty.

Video 213

Video Content Revenue Strategy 213

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JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. IYKYK) | by B.

Chicago 264

Chicago DC Washington Strategy 264

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. The 2024 survey is now open. Email marketing news. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. 1 CAE credit.

Survey 264

Survey Strategy Project Education 264

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SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 264

LMS Revenue Arlington Education 264

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JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s s 2024 Association Economic Outlook Report. AI and events.

Arlington 264

Arlington San Diego Course Strategy 264

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. More info/register.

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Certificate Price Tools Member Engagement 291

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SEPTEMBER 22, 2023

Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. 2024 Prediction: The AI Leapfrog Year for Associations We predict in 2024, many associations are primed for a leapfrog kind of year, where they jump from barely using AI to making it a core part of their nondues revenue strategy. 1 CAE credit.

LMS 275

LMS Education Revenue Strategy 275

Sequence Consulting

SEPTEMBER 3, 2024

Reading Time: 4 minutes What does the future hold for associations in 2024 and beyond? With anticipated membership, renewals, engagement, and overall revenue increases, associations are poised for growth. Bolstering this confidence, 60% of associations are confident in reaching their revenue goals for the year.

Survey 72

Survey Revenue Member Engagement Innovation 72

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FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Print magazines. Generation Z.

Certificate 275

Certificate Denver South Carolina Strategy 275

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

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Revenue Education Survey Strategy 233

Sequence Consulting

MARCH 2, 2024

Reading Time: 5 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. Theres a pressing need to diversify revenue and membership to ensure sustainability.

Association Management 72

Association Management Revenue FAQ Innovation 72

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AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

Sequence Consulting

MARCH 2, 2024

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. There’s a pressing need to diversify revenue and membership to ensure sustainability.

Revenue 72

Revenue FAQ Innovation Member Experience 72