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Five Top Findings from the 2024 Membership Marketing Benchmarking Report

Membership Marketing

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 52
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Association Brain Food: 10.4.24

Reid All About it

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. 1 CAE credit. More info/register.

NJ 254
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Association Brain Food: 8.30.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. Workplace challenges. 7-day communications challenge. 1 CAE credit. More info/register.

Video 212
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Association Brain Food: 6.21.24

Reid All About it

s 2024 Association Economic Outlook Report. Fri 6/21 at 12 p.m.* – How to Accelerate Non-Dues Revenue Growth: Proven Sales Tactics for Association Professionals Sales comes with the territory if your job includes attracting sponsors, exhibitors, or advertisers for your association. Association trends. But a few data points trouble me.

Arlington 259
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Association Brain Food: 7.5.24

Reid All About it

You’re more likely to attract and keep members with either a combination or tiered membership structure. Amber Worthen, Email Maven Top five association podcasts of the week: 6/28/2024. More info/register (ASAE members only). Tony Rossell of Marketing General Inc. thinks the days of one-size-fits-all membership are over.

Strategy 265