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Email Marketing Benchmarking

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Lets start by acknowledging that getting email marketing right in 2025 is complicated. My Gmail has 37,635 unread emails as we speak! Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Peoples inboxes, both work and personal, are full.

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Association Brain Food: 1.10.25

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Merritt Rohlfing at Association Analytics shares ten wise tips for getting analytically ready for 2025. Crash Course: AI Prompting for Marketers Prompting is crucial to getting great content or themes from AI. We will discuss what prompting is, why its so important, and ways to get better and better at it for 2025. 1 CAE credit.

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Association Brain Food: 2.7.25

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Legalese with the Ladies: What Washington Has in Store for Events in 2025 Hear how the changing political landscape could shake up the events industry. Host: UST Education Speaker: Kate Coffey-Bacon, VP of Marketing and Events, US Transactions Corporation/UST Education Thu 2/13 at 1 p.m. Fri 2/7 at 12:30 p.m.* More info/register.

Chicago 275
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Association Brain Food: 12.6.24

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In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. The Role of Event Technology in 2025 Understand the key role that eventtech will play in 2025. Tax reform threat.

Content 213
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Association Brain Food: 2.21.25

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Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Deep Dive: 2025 Membership Performance Benchmark Report Get a deep dive into the 2025 Membership Performance Benchmark Report, which surveyed 200+ association and membership professionals worldwide.

Arlington 258
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Association Brain Food: 10.11.24

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Host: ASAE Marketing Professionals Advisory Council Speakers: Laura Sparks, Jennifer Ginest, and other special guests from the ASAE Marketing Council *All events are online at Eastern Daylight Time unless otherwise noted. 2025: Our Year to Thrive! Fri 10/11 at 4 p.m. More info/register. . More info/register.

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Association Brain Food: 12.13.24

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Tao Lin, Granta 2025 SEO trends: predictions from 23 industry experts. A simple trick to keep your intentions front and center throughout the year is choosing a word that represents your vision for 2025. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. 2025 Gear Up!

Tools 195