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JANUARY 10, 2025

Merritt Rohlfing at Association Analytics shares ten wise tips for getting analytically ready for 2025. Learn about essential design best practices and explore innovative A/B testing strategies to refine your understanding of member preferences through solid data. Data analytics. Global members. 1 CAE credit.

Case Study 252

Case Study Education Strategy Content 252

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FEBRUARY 7, 2025

Legalese with the Ladies: What Washington Has in Store for Events in 2025 Hear how the changing political landscape could shake up the events industry. Membership Monday Hear about an innovative member onboarding program designed to carefully curate the initial 90 days of a member’s journey with your organization. 1 CAE credit.

Chicago 275

Chicago Revenue Education Member Engagement 275

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DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. The Role of Event Technology in 2025 Understand the key role that eventtech will play in 2025. Tax reform threat.

Content 213

Content Strategy Revenue Education 213

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OCTOBER 11, 2024

Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change. 2025: Our Year to Thrive! Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

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FEBRUARY 21, 2025

Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Deep Dive: 2025 Membership Performance Benchmark Report Get a deep dive into the 2025 Membership Performance Benchmark Report, which surveyed 200+ association and membership professionals worldwide.

Arlington 258

Arlington Education DC Social Media 258

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DECEMBER 13, 2024

Tao Lin, Granta 2025 SEO trends: predictions from 23 industry experts. A simple trick to keep your intentions front and center throughout the year is choosing a word that represents your vision for 2025. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. 2025 Gear Up!

Tools 195

Tools Strategy DC Tips 195

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SEPTEMBER 13, 2024

Each class features a live review of real association marketing collateral, along with recommendations for improvement. Innovation culture. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support.

LMS 270

LMS Revenue Certificate Content 270