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FEBRUARY 28, 2025

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Find out how the 2025 trends compare to 2024s. Host: re:Members Tue 3/4 at 12 p.m. More info/register.

DC 258

DC Education Arlington Case Study 258

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DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.

Content 213

Content Strategy Revenue Education 213

Reid All About it

FEBRUARY 21, 2025

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Member engagement. Call-a-member month.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. As we look forward to 2025, we remain committed to evolving and enhancing GrowthZone to better serve your needs. Click here.

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Association Analytics

NOVEMBER 13, 2024

The post 10 Tips to Make 2025 Data-Informed and Dynamic! appeared first on Association Analytics.

Tips 169

Tips Member Engagement Resources Strategy 169

Association Analytics

NOVEMBER 13, 2024

The post 10 Tips to Make 2025 Data-Informed and Dynamic! appeared first on Association Analytics.

Tips 169

Tips Member Engagement Resources Strategy 169

Reid All About it

NOVEMBER 1, 2024

Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Coincidence?

Revenue 258

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Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Nimble AMS

DECEMBER 22, 2024

Summer 24 The Nimble AMS Summer 24 product release offered new advancements for your staff including Nimble Intelligence, to enhance standard reporting capabilities, growing revenue, driving member engagement, and exceeding your goals. The Summer 24 release streamlined crucial processes, saving both your staff and members’ time.

Products 117

Products Directory Software LMS 117

CMA Solutions

DECEMBER 23, 2024

Retention isnt just about clever marketingits about fostering a community that truly supports members’ goals and aspirations. So, how can your association keep members engaged over the long term? Here are nine engagement strategies that can create a meaningful and lasting impact.

How To 40

How To Certificate Member Engagement Course 40

Reid All About it

DECEMBER 13, 2024

Tao Lin, Granta 2025 SEO trends: predictions from 23 industry experts. A simple trick to keep your intentions front and center throughout the year is choosing a word that represents your vision for 2025. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. 2025 Gear Up!

Tools 195

Tools Strategy DC Tips 195

Sequence Consulting

SEPTEMBER 3, 2024

Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. With anticipated membership, renewals, engagement, and overall revenue increases,¹ associations are poised for growth. The Next Chapter: What's in Store for Associations in 2025 and Beyond?

Survey 134

Survey Revenue Member Engagement Innovation 134

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. How Well Do You Know Your Members? Host: Marketing General Inc.

LMS 270

LMS Revenue Certificate Content 270

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SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

Reid All About it

OCTOBER 4, 2024

Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Nonprofits and Taxes in 2025: What is the Impact? Watch demos on how to enhance donor and member engagement.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs.

LMS 264

LMS Revenue Certificate Content 264

Association TRENDS

JANUARY 13, 2025

How will you connect with your members in 2025? Rottman Creative created the 2025 Membership Trends resource to help you uncover new opportunities, tackle challenges, and give your members more value. Heres a quick look at whats inside: Keeping Members Engaged: Simple ways to grab attention in a busy world.

Member Engagement 52

Member Engagement Tips Resources Marketing 52

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Host: American Marketing Association Speaker: Melissa Francois, Global Content & Comms Lead, PlayPlay Wed 9/4 from 2 to 5 p.m. – Workplace challenges. More info/register. Location: Alexandria VA. More info/register.

Video 213

Video Content Revenue Strategy 213

Reid All About it

JANUARY 5, 2024

Get an insiders perspective on navigating through the top issues event professionals face in 2024/2025 and beyond. Sales is Not Evil: Effective Sales for NonSales Professionals With proven sales thinking, you can effectively engage your members and achieve your organization’s goals in an ethical manner. . More info/register.

Revenue 286

Revenue LMS Price Education 286

Reid All About it

SEPTEMBER 11, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Association Technology & Data 2025: Evaluating Your IT and Data Readiness.

LMS 329

LMS Montana Revenue Recruiting 329

Sequence Consulting

SEPTEMBER 3, 2024

Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. With anticipated membership, renewals, engagement, and overall revenue increases, associations are poised for growth. The Next Chapter: What's in Store for Associations in 2025 and Beyond?

Survey 72

Survey Revenue Member Engagement Innovation 72

Reid All About it

AUGUST 26, 2016

Location: SmithBucklin, 2025 M Street, NW, Suite 800, Washington, DC. Ultimate Member Engagement: The Power of Data-Driven Decision Making. If you’re like most associations, your AMS contains a seemingly endless amount of historical, financial, social, and demographic data on members, former members, prospects, and more.

DC 150

DC Washington Video Analysis 150

Potomac Core

APRIL 5, 2016

Member Engagement Creates Association Relevance. Strategic member engagement builds a more durable and flexible framework for Associations in an era of uneven economic performance. With active listening and continually seeking alignment of its resources with member business and professional outcomes.

Innovation 100

Innovation Member Engagement eBook Revenue 100

Membership Marketing

DECEMBER 12, 2024

In the annual Association Outlook Report , hundreds of association professionals shared their expectations for 2025. According to the findings: 68 percent of associations expect increases in new member acquisition. 63 percent plan to enhance member engagement through personalized experiences.

Innovation 40

Innovation Survey Member Engagement Member Experience 40

MemberClicks

MARCH 23, 2023

Member engagement surveys are a great way to stay in tune with what your members want. In your next member needs assessment survey, as them how they want to be engaged with. Use your AMS to build member list segmentations and communicate with people how they tell you they want to be communicated with.

millennials 52

millennials Leadership Member Engagement Survey 52

Reid All About it

JANUARY 24, 2025

En Why small developers are getting squeezed out of the housing market. Trends Talk: January 2025 Now more than ever, leaders and companies are being held accountable for their actions. Top 5 Credentialing Trends for Associations to Consider in 2025 The professional credentialing landscape is undergoing a radical transformation.

Arlington 264

Arlington Content Education Member Engagement 264

Reid All About it

NOVEMBER 22, 2024

White Member engagement. Getting a member to pay attention to your email among the hundreds (or thousands) of others in their inbox is a formidable task. Walk away with actionable ideas on collaboration, team synergy, and impactful member engagement that will help you take your gatherings to the next level.

Arlington 258

Arlington Certificate Revenue Education 258

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OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. 1 CMP credit.

LMS 150

LMS millennials Blended Learning System 150

.orgSource

APRIL 3, 2023

I know I can do more, and I’ve always wanted to manage a membership marketing campaign.” Podcast , Adele and I talked about some of their techniques and how associations can use convincing strategies to win higher member engagement and add impact to their public profiles. Use insight to own market trends.

Strategy 88

Strategy Examples New York Guidelines 88

Reid All About it

NOVEMBER 8, 2024

New member engagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. More info/register.

Certificate 252

Certificate DC Education Tips 252

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MARCH 21, 2025

Association Brain Food readers can earn up to four CAE credits in the Association Academys Association Creative Marketing Masterclass. In four weekly sessions, youll learn how to evaluate marketing layout and copy. Event marketing. Content marketing. Host: American Marketing Association Speaker: Josh Baez, Sr.

LMS 258

LMS Revenue Strategy Software 258

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OCTOBER 18, 2024

Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. Member engagement. Merritt Rohlfing at Association Analytics encourages associations to change the way you think about member engagement.

Strategy 264

Strategy Revenue Member Engagement Technology 264

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MARCH 14, 2025

Erin Fuller of MCI shares good advice along with her take on the key trends reshaping association management in 2025 , namely, revenue diversification, AI, business model evolution, membership value, and financial partnerships. Marketing plan. Director of Marketing, Momentive Software Tue 3/18 at 12 p.m. Mon 3/17 at 2 p.m.

LMS 258

LMS Tampa Education Certificate 258

Reid All About it

FEBRUARY 14, 2025

Host: Association Women Technology Champions Speakers: Danielle Duran Baron, Vice President, Marketing, Communications & Industry Relations, School Nutrition Association Jen Lewi, Founder & CEO, Design Your Next Step *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register.

Chicago 252

Chicago Arlington Education Strategy 252

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NOVEMBER 29, 2024

Wind me up and away I go on my podcast debut, talking about content marketing, professional development, membership, AI, workforce development and more on a packed-full episode 437 of the Leading Learning podcast with Celisa Steele of Tagoras. Content marketing. Ben made everyone feel like a friend. 39 minutes of me. Data management.

Arlington 245

Arlington Chicago Education Strategy 245