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2025 is right around the corner! Is your association prepared for the New Year with the top AI and technology trends to meet your members needs? Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations.
MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. The Seven Deadly Sins of Membership Marketing Membership marketing has witnessed continual innovations over the years.
The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Find out how the 2025 trends compare to 2024s. Location: Alexandria VA. More info/register.
Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| Microlearning.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.
Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.
When you become a Nimble AMS customer, you also gain access to three seasonal product releases from Salesforce to drive staff efficiency and a superior memberexperience. Identify members in their grace period with a clear visual indicator, enabling you to market effectively and offer them a chance to become active members again.
A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?
GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Memberexperience. How Well Do You Know Your Members?
This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady.³ The Next Chapter: What's in Store for Associations in 2025 and Beyond? Looking towards 2025, the horizon is even brighter.
Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.
The venue can make or break the successful experience of an important event. Get an insiders perspective on navigating through the top issues event professionals face in 2024/2025 and beyond. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV More info/register.
Every year, associations and nonprofits clamor to reinvent their marketing, programming, and memberexperience strategies. Gen Z is slowly working its way into the workplace and the buying market. In fact, according to World Economic Forum, by 2025, it's expected that Gen Z will be taking up 27% of this space.
This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady. The Next Chapter: What's in Store for Associations in 2025 and Beyond? Looking towards 2025, the horizon is even brighter.
In the annual Association Outlook Report , hundreds of association professionals shared their expectations for 2025. According to the findings: 68 percent of associations expect increases in new member acquisition. According to the findings: 68 percent of associations expect increases in new member acquisition.
If you have any email goals, here are some budget ideas to keep in mind: Moving Email Platforms Starting at $6,000 Once your new email platform is selected and the integration is set up, it becomes the marketing team's challenge to fully establish the account so it is working well, while doing their day jobs.
En Why small developers are getting squeezed out of the housing market. Trends Talk: January 2025 Now more than ever, leaders and companies are being held accountable for their actions. Top 5 Credentialing Trends for Associations to Consider in 2025 The professional credentialing landscape is undergoing a radical transformation.
Host: Grip Speakers: Abi Cannons, Senior Strategic Account Manager, Grip Jack Newey, Group Portfolio Director, Mash Media Gregory Reeves, Managing Director International, Jacobs Media Hew Leith (moderator), SVP of Marketing at Grip Fri 11/29 at 1 p.m. and current CAEs to share their knowledge and experience with the exam.
Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. More info/register (ASAE members only). . Hear experiences and insights that will help shape the future of your association marketing team. and intangible benefits of certification (e.g.,
While you’re at it, sign up for ASAE updates about 2025 tax legislation. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Speakers: Bruce Rosenthal, Corporate Partnership Strategist, Consultant, Educator Marcus Leite, Director, Sales & Marketing, WorkerBee.TV Host: WorkerBee.TV
These questions address issues that affect the memberexperience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs. Memberexperience. Fonta suggests applying the core principles of a good online user experience (UX) to help members take advantage of benefits.
Wind me up and away I go on my podcast debut, talking about content marketing, professional development, membership, AI, workforce development and more on a packed-full episode 437 of the Leading Learning podcast with Celisa Steele of Tagoras. Content marketing. Marketing Manager, Association Analytics Wed 12/4 at 4 p.m.
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