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Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
Member recruitment. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Find out how the 2025 trends compare to 2024s. Location: Alexandria VA.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Tax reform threat.
Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.
Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Small-staff membership marketing. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S.
Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. 2025: Our Year to Thrive!
In 2025, associations should offer tiered membership options to cater to diverse member needs. In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses. A digital marketing group might host workshops on search engine optimization (SEO) trends.
Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.
Senior recruitment specialist Robert Kenward has shared his analysis of the latest recruitment trends that shaped the final quarter of 2024 and offers his key forecasts for 2025.
This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady.³ The Next Chapter: What's in Store for Associations in 2025 and Beyond? Looking towards 2025, the horizon is even brighter.
Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.
Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Paulina Curto, Senior Marketing Manager at Cvent.
Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Nonprofits and Taxes in 2025: What is the Impact? 2025: Our Year to Thrive! Content strategy. Call-to-action (CTA). Mon 10/7 at 8 a.m.
Central Hall Westminsterhas made four new appointments two event managers, a finance director and finance assistant to strengthen its team and help support the businesss growth plans into 2025.
Surveying 140 event venues, suppliers, agents and destinations, the quarterly benchmarking report reveals that, on average, almost half (41%) of forecasted revenue for 2025 is already confirmed. Despite marking a […]
Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. If so, your association might want to consider implementing recruiting software, applications or algorithms that help HR professionals do their jobs more efficiently.
TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.
After a record-breaking year, Elevate – the fastest-growing community for mentoring and training in the events industry – is excited to announce applications for its 2025 mentorship programme are now open and it is looking for new mentees and mentors to get involved.
beam, the UK trade association for the business events, accommodation, and meetings industry, has officially appointed its 2025 Chair and Vice Chair following a successful year of growth and transformation.
This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady. The Next Chapter: What's in Store for Associations in 2025 and Beyond? Looking towards 2025, the horizon is even brighter.
Candid recently debuted two webinars on nonprofit boards: How to Build Your Board and Your Board and Fundraising (to be offered in 2025.) A diversity of skill sets is another consideration—some members may be good at fundraising or marketing, while others may be well-connected or able to provide specialized services.
What can we learn from last years largest gifts from individuals about the latest giving trends and what to expect in 2025? Candids Philanthropy News Digest and the Chronicle of Philanthropy covered 24 nine- and 10-figure gifts from U.S.-based based donors in 2024, down just one from 2023. billion from $5.4
By 2025, Millennials will account for 75 percent of the American workforce. Add to this, all the recent global and domestic issues confronting us that will further challenge the member recruitment efforts of many organizations for years to come. What is your recruitment and retention strategy? Tip: See No. Learn more here.
The Network of Women in Events (NOWIE) has announced the return of their annual event industry mentoring scheme, Level Up. The programme pairs women in their junior to mid-career with an experienced mentor, providing tailored support to participants as they navigate challenges, transitions and next steps in their professional journey.
mci group, an independent global marketing & communications group with a human-first approach, announces strategic leadership appointments within its Global Sales Organisation, effective January 2025. These changes are part of the companys transformation to meet market opportunities and support clients in achieving growth.
Global independent exhibition organiser Montgomery Group, which in 2025 is marking its 130th year, has announced the appointment of Sanjeev Khaira as Chief Growth Officer. This significant addition to the Montgomery Group leadership team comes as the company continues an ambitious phase of growth.
UFI, The Global Association of the Exhibition Industry, has selected Chris Skeith, OBE, as the organisation’s next Chief Executive Officer, taking over from Kai Hattendorf on the 1st of January 2025.
Live Group is proud to announce the appointment of two senior executives, James Barrett and Ben Pearson, as the company continues to sharpen its focus on delivering a best-in-class client experience and accelerates its ambitious growth strategy into 2025. James […]
By 2025, this could displace up to 85 million jobs. Recruiters and employers are seeking a set of specialized abilities from candidates. In today's rapidly changing job market, continuous learning is absolutely critical for staying competitive and relevant. The term "life-long learner" might spring to mind. What's next?
Paul commented The global AI market is forecast to grow rapidly reaching around 126 billion US dollars by 2025. The overall market is a wide array of emerging technologies from natural language processing, machine learning and robotics – it will be ubiquitous in its impact to the world in which we live.
According to “ Achieving Global Growth: Establishing & Maintaining Global Markets ,” released last week, growers are those associations that increased product sales and membership outside of North America over the last three years, while nongrowers experienced flat or declining membership and product sales. Consider emerging markets.
The 1,000+ association execs who completed the course learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. En Why small developers are getting squeezed out of the housing market. Save $50 with promo code BRAINFOOD. It works! |
By 2025, that number is projected to increase to almost , 4.41 The use of social media is an essential part of your organization’s digital marketing ecosystem that helps boost engagement and builds brand reputation. If your marketing and communications department is already stretched thin, don’t make it a goal to post daily.
Host: Grip Speakers: Abi Cannons, Senior Strategic Account Manager, Grip Jack Newey, Group Portfolio Director, Mash Media Gregory Reeves, Managing Director International, Jacobs Media Hew Leith (moderator), SVP of Marketing at Grip Fri 11/29 at 1 p.m. Marketing Manager, Association Analytics Wed 12/4 at 4 p.m. Fri 11/22 at 12 p.m.
Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. 1 CAE credit.
Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. Hear experiences and insights that will help shape the future of your association marketing team. Hear experiences and insights that will help shape the future of your association marketing team.
Association Brain Food readers can earn up to four CAE credits in the Association Academys Association Creative Marketing Masterclass. In four weekly sessions, youll learn how to evaluate marketing layout and copy. Event marketing. Content marketing. Host: American Marketing Association Speaker: Josh Baez, Sr.
Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. While you’re at it, sign up for ASAE updates about 2025 tax legislation. Member engagement. More info/register. More info/register. Host: WorkerBee.TV 1 CMP credit.
Erin Fuller of MCI shares good advice along with her take on the key trends reshaping association management in 2025 , namely, revenue diversification, AI, business model evolution, membership value, and financial partnerships. Marketing plan. Director of Marketing, Momentive Software Tue 3/18 at 12 p.m. Speaker contracts.
Host: Association Women Technology Champions Speakers: Danielle Duran Baron, Vice President, Marketing, Communications & Industry Relations, School Nutrition Association Jen Lewi, Founder & CEO, Design Your Next Step *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register.
Wind me up and away I go on my podcast debut, talking about content marketing, professional development, membership, AI, workforce development and more on a packed-full episode 437 of the Leading Learning podcast with Celisa Steele of Tagoras. Content marketing. Marketing Manager, Association Analytics Wed 12/4 at 4 p.m.
Looking for job advice from an executive recruiter? Julien Bois, Accounting/Finance Recruiter. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register.
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