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2025 is right around the corner! Is your association prepared for the New Year with the top AI and technology trends to meet your members needs? Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations.
MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Building the Executive AI Playbook: How AI Will Power Your Association into the Future (Arlington VA) AI presents many opportunities to enhance memberengagement, employee engagement, revenue, risk mitigation, and more. More info/register.
This blog will guide you through six essential steps to create your 2025 roadmap to excellence, equipping your association with the tools and strategies needed for resilience, innovation, and long-term success. Analyze MemberEngagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations.
Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Legalese with the Ladies: What Washington Has in Store for Events in 2025 Hear how the changing political landscape could shake up the events industry. Fri 2/7 at 12:30 p.m.*
The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Find out how the 2025 trends compare to 2024s. More info/register. Host: Community Boost Tue 3/4 at 12 p.m.
This blog explores practical steps that will help associations align their strategy, culture, and technology to become future-ready and resilient in 2025 and beyond. Create a Member-Centric Digital Strategy A future-ready association starts with a clear, member-focused strategy.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals.
Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. 1 CAE credit. More info/register. More info/register. Host: ASI Tue 2/25 at 11 a.m. 1 CAE credit.
When you become a Nimble AMS customer, you also gain access to three seasonal product releases from Salesforce to drive staff efficiency and a superior memberexperience. The Summer 24 release streamlined crucial processes, saving both your staff and members’ time. Why is continuous innovation important for associations?
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. They save time and when done well, can truly enhance the memberexperience. Coincidence? Education revenue. 1 CAE credit.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. A member-centric approach builds trust, enhances engagement, and drives loyalty.
Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on memberengagement. Moreover, 54% of associations have observed heightened memberengagement,¹ and 45% have improved retention rates compared to 31% last year.³ Looking towards 2025, the horizon is even brighter.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Challenge your understanding of your association’s members. The data revealed interesting findings about learning.
It noted that today, the hot hires instead crunch numbers, run experiments, and use algorithms to analyze data and predict what kind of message will resonate, where it should appear, and even when someone is most likely to click buy. [2] The 2025 Association Outlook Report.","noteIndex":3},"citationItems":[{"id":314,"uris":["[link]
The venue can make or break the successful experience of an important event. Get an insiders perspective on navigating through the top issues event professionals face in 2024/2025 and beyond. Learn what you need to consider in seeking the right venue. More info/register. 1 CAE credit. Host: Zzeem Thu 1/11 at 1 p.m. – 1 CAE credit.
During Solutions Day, we discussed the importance of AI for associations and how it can help organizations make forward-looking statements to address pain points and enhance the staff and memberexperience. Early career members were also at risk of lapsing. There are many ways your organization can choose to leverage AI.
Supercharge Your Membership Strategy With AI Explore the diverse applications of AI beyond text and image creation and new possibilities for enhancing memberengagement and support. Challenge your understanding of your association’s members. Discuss emerging trends in memberengagement and learning preferences.
Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on memberengagement. This positive momentum is further supported by the fact that 49% of associations have already seen membership increases, primarily driven by new member acquisitions.
In the annual Association Outlook Report , hundreds of association professionals shared their expectations for 2025. According to the findings: 68 percent of associations expect increases in new member acquisition. 63 percent plan to enhance memberengagement through personalized experiences.
Trends Talk: January 2025 Now more than ever, leaders and companies are being held accountable for their actions. Top 5 Credentialing Trends for Associations to Consider in 2025 The professional credentialing landscape is undergoing a radical transformation. Tue 1/28 at 12 p.m. More info/register. 1 CAE credit. More info/register.
White Memberengagement. Getting a member to pay attention to your email among the hundreds (or thousands) of others in their inbox is a formidable task. Walk away with actionable ideas on collaboration, team synergy, and impactful memberengagement that will help you take your gatherings to the next level.
New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. From in-person to virtual and everything in between, this webinar will help you master the art of budgeting and make 2025 your best year yet. More info/register.
Many of them admit to not having documented plans for memberengagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. Memberengagement. Merritt Rohlfing at Association Analytics encourages associations to change the way you think about memberengagement.
These questions address issues that affect the memberexperience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs. Memberexperience. Fonta suggests applying the core principles of a good online user experience (UX) to help members take advantage of benefits.
Discover how they identified the warning signs, what’s causing this membership cliff in their industries, and—most importantly—what they are doing to retain members, engage younger generations, and evolve their value propositions for the future. What Do Members Want? 1 CAE credit. More info/register. 1 CAE credit. .
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