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Association Brain Food: 1.10.25

Reid All About it

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

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Association Brain Food Weekly: 1.26.18

Reid All About it

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! CB Insights ).

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Association Brain Food: 4.28.23

Reid All About it

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Find out about media literacy, fact-checking, crisis communications and online reputation management. Audience avatar.

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TLC expands its team with two new appointments

Event Industry News

A strong communicator, her unrivalled ability to relate to clients and understand their needs not only makes Amy popular but gives her a real edge in expertise. Monique Hogan has already settled into her role with the company, working alongside the team on corporate and private events stretching to 2026.

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Metaverse: what it means for tradeshows

Event Industry News

He delivered a 90-minute online presentation which included talk about teleporting, holograms and communicating “across different layers of reality”. For instance, figures from Statica show how the market size for augmented and virtual reality is due to grow to nearly $300 billion by 2024 – up from $30.7bn last year.

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Celebrating 25 Years of Innovation and Impact: Reflecting on Our Journey

MatrixG

For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. I bet that by the end of 2026, I won’t recognize the company in terms of WHAT we offer our clients, even if the WHY, WHO and HOW remain the same.

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Association 4.0: 2018’s Transformation Imperative

.orgCommunity

The World Economic Forum’s report, “Deep Shift,” puts a timeline on when key technologies will be mainstream: robots and automation (tipping point 2021); Internet of Things, wearable Internet, 3D printing and manufacturing (tipping point 2022); supercomputers in our pockets (tipping point 2023); driverless cars (tipping point 2026).

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