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Speaking to Alabama Law Students about the Association World

Association Navigator

I’m excited to again speak to University of Alabama law students about opportunities in the association world. Partner Mike House is the organizer of Alabama’s government relations program that brings students to Washington for a semester to work and study. courtesy of [link]. How I Came to Association Work.

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Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

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Association Brain Food Weekly: 11.9.18

Reid All About it

But most will agree that recruitment and retention feels tougher now than ever before. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite. 1 CAE credit.

Chicago 175
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Construction Industry’s Youth Strategy Includes Appealing to Gamers

Associations Now

AGC is one of many groups taking part in a marketing campaign, “ Build Your Future ,” emphasizing the high-tech nature of the industry (think a guy with a hard hat and an iPad). It also helps that, according to the Build Your Future Initiative, the jobs featured tend to pay decently. A sample of the game is shown above.)

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Association Brain Food Weekly: 11.2.18

Reid All About it

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Tue 11/6 at 12 p.m. 1 CAE credit.

Chicago 38
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Association Brain Food Weekly: 10.26.18

Reid All About it

You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market? Presenter: Mike Dietrich, Senior Director for Platform Marketing, Cvent. But most will agree that recruitment and retention feels tougher now than ever before. Am I massively understaffed? 1 CAE credit.

DC 34