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JUNE 25, 2021

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Amanda Milligan, Content Marketing Institute ). Chapter benchmarking data. Online learning. Quick hits.

LMS 361

LMS Revenue Tips Strategy 361

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AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Professionals in Certification Networking Event.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Troy Pfeffer, Partnerships Director, Howspace North America. Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On.

Price 193

Price Revenue Certificate Course 193

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Revenue Technology Communications 322

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 167

Strategy Social Media Survey America 167

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 275

Certificate Denver South Carolina Strategy 275

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Host: Fridays@4 Speakers: Kia Davis Vy Le, CAE, Linguistic Society of America Kerri L.

Revenue 264

Revenue Certificate Education Tools 264

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Find yours on the Feeding America website. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CAE credit.

North Carolina 74

North Carolina Content Montana Revenue 74

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SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve.

Technology 370

Technology Strategy St. Louis System 370

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SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

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JULY 2, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy Education System 370

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JANUARY 22, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Troy Pfeffer, Partnerships Director, Howspace North America. Mon 1/25 at 3 p.m. –

Innovation 370

Innovation Education Communications Strategy 370

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Recruiting 150

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DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Innovative Event Marketing Strategies for 2021. Mon 12/7 at 3:30 p.m.

Revenue 300

Revenue Blended Learning Conference Technology 300

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michael Barrett, Sports & Leisure North America Centerplate, a Sodexo Company. Host: PCMA.

Chicago 243

Chicago Education Baltimore Content 243

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MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Host: American Marketing Association.

Certificate 195

Certificate Class Content Committee 195

Aaron Wolowiec

OCTOBER 1, 2013

Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business. But when specifically asked during a recent NACEDA prep session, leaders added travel, opportunity costs, value proposition and marketing to their list of challenges.

Education 100

Education Detroit Strategy Michigan 100

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 100

Strategy Social Media Survey America 100

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APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Find yours on the Feeding America website. Ann Gynn, Content Marketing Institute ). Sip and Share: Fears & Forecasts for Content Marketing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

North Carolina 44

North Carolina Revenue Montana Content 44

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SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education Certificate 150

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FEBRUARY 14, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. User-centric design isn’t a nice-to-have in today’s market. Tue 2/18 at 1 p.m. Host: TechSoup.

DC 243

DC Education Washington Content 243

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Rebecca Humphrey, Head of North America Workplace Practice Group, Savills.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

GrowthZone

JUNE 21, 2021

Marketing automation. Email marketing. FEATURES: Marketing. Email marketing. Education subscriptions and certifications. Glue Up serves corporations and membership organizations worldwide with 8 offices in Asia , 2 offices in Africa and Latin America, and additional offices in the Middle East, Russia, and the U.S.

System 148

System Software Directory Membership Management 148

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SEPTEMBER 11, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Paulina Curto, Senior Marketing Manager at Cvent. Driving Revenue with Contextual Engagement and Marketing. They also present some unique requirements for planners and marketing teams that should be factored into day-of plan.

LMS 329

LMS Montana Revenue Recruiting 329

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MARCH 18, 2022

Certification wave. During this Great Resignation/Reshuffle, certifications are more in demand than ever. MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more.

Revenue 39

Revenue Technology Video LMS 39

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MAY 28, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. An event planner is the sixth most stressful job in America. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Innovation 284

Innovation Technology Survey Education 284

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MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

GlowGlobally

MARCH 4, 2010

Market & Biz Plan. Knowledge Application Gap Still Exists in Some Emerging Markets. Categories: Channels , Market & Bus Planning. This “engineering gap” is a source of pride in India and consternation in America, which fears the cutting and pasting of high-tech jobs from West to East. Membership. Public Affairs.

Marketing 60

Marketing Massachusetts America Certificate 60

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

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SEPTEMBER 22, 2023

Learn about the dynamics of word-of-mouth marketing and strategies to supercharge it, peer-to-peer knowledge sharing sessions for your members that require minimal pre-work yet provide deeper engagement, and ways to turn your association’s wealth of information into a sustained and growing body of knowledge for your members to access through AI.

LMS 275

LMS Education Revenue Strategy 275

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Driverless Associations. Former, National Investor Relations Institute, NIRI , CEO Jeff Morgan, FASAE, CAE, now CEO of the Club Managers Association of America, CMAA , established an “incubator, venture capital type fund.”

eBook 100

eBook Innovation Strategy Certificate 100

Higher Logic

FEBRUARY 27, 2018

Ascend Learning’s intranet has been so successful that, just a year after launch, basecamp was awarded the Gold PRISM award for Internal Communication by the Greater Kansas City Public Relations Society of America (PRSA). Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection.

Kansas City 180

Kansas City Library Kansas Content 180