This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Thanks to the generosity of my friend and colleague Ed Barks , I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media , a National Digital Roundtable panel event at the Newseum earlier this week. The post Influence Across America appeared first on Spark Consulting.
The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Who’s heard of Moose? In fact, 1.1
Elizabeth Bell, Higher Logic Things worth remembering: the imperfection of America. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. How to calculate your association’s member retention rate. More info/register.
Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. In America, we have taken liberty for granted. Small-staff membership marketing. Membership survey.
As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.
WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Troy Pfeffer, Partnerships Director, Howspace North America. Host: Remo.
Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate. Communicate.
Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. How to conquer communication debt aka email/message overwhelm. Host: ASAE Government Relations and Advocacy Professionals Community. Quick hits. More info/register.
Aptify shares 50 ways to boost member recruitment and retention. We’ll tackle the unique challenges of one of America’s most stressful professions in a community setting that’s focused on you, while offering a platform for sharing insights to help you thrive both personally and professionally. Membership.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. DE&I in action. More info/register. Mon 11/16 at 11 a.m. –
Boys Scouts of America is changing its name to Scouting America on February 8, 2025the organizations 115 th anniversary. Boy Scouts of America began admitting girls into its program in 2018, framing the decision as a convenience for busy families. It will, however, continue to challenge the Girl Scouts.
Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. More info/register. More info/register. 1 CAE credit.
Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career.
Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenters: Susan Chapman, CAE, director of member services, Soil Science Society of America. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. Host: ASAE.
Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Rome, Director of Communications, American Bus Association Fri 9/13 at 4 p.m. Podcast recommendations. More info/register. How Well Do You Know Your Members?
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. 1 CAE credit. More info/register. Host: ASAE.
I swear we’re the only people in America who don’t subscribe to Netflix so I haven’t watched Queen’s Gambit but I keep seeing references to it all over the place. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Binge-worthy education. BYOB, obviously. Mon 12/14 at 11 a.m. –
A few years ago when Bank of America Corp. We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place.
Another take on the young professional recruitment challenge comes from James Young of Product Community. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Host: Fridays@4 Speakers: Kia Davis Vy Le, CAE, Linguistic Society of America Kerri L.
As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.
Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online community. You can no longer give your online community a half-hearted effort. Membership marketing has come a long way since I first started in associations.
And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Also in the report, associations indicated communicating membership value is the No. Simply put: Membership has its perks.
Pew Research defines Gen Z as anyone born after 1996, meaning approximately 68 million Generation Z are living in America. TECH TIP: When you integrate YM Careers with Nimble AMS, you can foster your Gen Z members’ careers and boost recruitment and retention. If so, you’ll need to get to know Generation Z. Ask for Gen Z feedback.
Member recruitment. To attract young members , you must recruit in ways that make sense to them. At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” 1 CAE credit.
Conduct a DAF audit Audit your giving forms and fundraising communications. Here are some examples from the ACLU , March of Dimes , and Boys & Girls Clubs of America. Ask board members to become DAF champions Discuss DAF giving with your board members and top donors to recruit them as DAF Day champions for your nonprofit.
Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Hear tips to recruit and retain these generations.
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Learn how to conduct a communication audit and what to do with the results. to 1:30 p.m.
Its first office outside North America was opened in Mumbai, India in 2015. American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Learn exactly how you can optimize your organization for a multi-generational workforce.
Upwork’s 2018 study , Freelancing in America, finds that the number of contract workers in the United States has increased by 3.7 Associations that cultivate a team perspective, focus on incorporating and communicating with their freelancers can build more cohesive workgroups, improve communication and boost enthusiasm.
The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. Conducted in the fourth quarter of 2022, the survey was sent by email and received responses from 115 medical and healthcare professionals across North America.
Find yours on the Feeding America website. With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress? The Future of Advocacy.
Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The Roots of Inclusive Communication.
Find yours on the Feeding America website. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Learn how to develop member personas and understand members by loyalty segments, a 5-step member recruitment process, and top ways for recruiting and retaining members. Tue 5/12 at 6 p.m.
GCCA is just one textbook case, several other organizations, including the American Bakers Association , the Association for Print Technologies , the American Staffing Association , and Jewelers of America are utilizing similar strategies. Communications – Maintaining a positive reputation for boating.
The organization is active in government advocacy and technical standards, conducts national and regional educational networking conferences, and produces the Furnaces North America business exposition every other year. When you identify what’s truly meaningful to your members, then engagement and recruitment are not a big deal.”
Membership Recruitment: How to Reach New Markets. Sabra Tourigny, Vice President, HCM Transformation, Oracle North America Applications. Pia Decarsin (moderator), Marketing Communications Manager, KUDO. Membership Roundtable Discussion: Recruiting Student and Early-Career Members. Tue 3/22 at 3 p.m. Wed 3/23 at 12 p.m.
ExCeL London has strengthened its Marketing & Communications Team with the appointment of Emma Charter in the role of Marketing Manager. Emma’s role will focus on Conferences & Events, with responsibility for the corporate and agency market, as well as association business, across the UK, Europe and North America.
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. She moved to Seattle and began working with Volunteers of America.
Offering your members what they want and communicating that clearly is essential to member recruitment and retention. Presenter: Tanya Gibson, Vice President Justice, Equity, Diversity, Inclusion (JEDI) & Human Resources, Big Brothers Big Sisters of America. Host: SOAR Community Network. 1 CAE credit. 1 CMP credit.
If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar?
Hosts: Personify and Women in Exhibitions Network, North America Chapter. Volunteer Recruitment: No Volunteers? Learn steps to leverage a marketing strategy to build a communication plan around volunteer management. Ask Me Anything: Recruiting, Engaging, and Managing International Volunteers from US-Based Associations.
They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. What should you do to recruit more members, increase your renewal rates, and grow your membership? Virtual Onboarding: How to Communicate Expectations, Promote Company Culture and Create Connections.
Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Target member recruitment to underrepresented groups.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content