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Association Brain Food: 8.9.24

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Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 265
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Association Brain Food: 9.20.24

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TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 259
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Association Brain Food Weekly: 6.18.21

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Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

LMS 369
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Association Brain Food: 5.24.24

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TopClass LMS explains why Gen Z is the most entrepreneurial generation and how associations can attract and support them with education, networking, and other membership benefits. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Credentialing prep groups. More info/register.

LMS 248
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Association Brain Food Weekly: 6.25.21

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They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Amanda Milligan, Content Marketing Institute ). Chapter benchmarking data. Online learning. Exhibitors.

LMS 361
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Association Brain Food: 9.22.23

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TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world.

LMS 271
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Association Brain Food: 4.19.24

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TopClass LMS explains how it works and shares examples of associations doing this now. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. AMS experts will be showcasing platforms and sharing their knowledge with the association market.