Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Jeff Morgan.

DC 232

DC Arlington Virginia America 232

Reid All About it

JUNE 18, 2021

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

LMS 369

LMS Certificate America Committee 369

Associations Now

FEBRUARY 19, 2025

Members are more likely to renew when they feel their needs are fully met. Improved member satisfaction. Enhanced member engagement. Addressing the entire member journey creates opportunities for deeper participation. If your association doesnt follow suit, your members may not readily recognize your value.

Member Experience 98

Member Experience Member Insights Member Engagement America 98

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AUGUST 16, 2024

Ambassadors help boost member engagement, expand your association’s and chapters’ reach, and ensure consistent brand messaging while offering meaningful volunteer opportunities and career-building experiences. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 264

America Strategy Content Social Media 264

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APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Find yours on the Feeding America website. Event communications.

North Carolina 74

North Carolina Content Montana Revenue 74

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AUGUST 9, 2024

Mark Athitakis at Associations Now suggests associations conduct benchmarking studies to help members (and others) better understand your industry’s workforce development needs. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. More info/register (ASAE members only).

Cleveland 270

Cleveland LMS Press Release Content 270

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

Revenue 186

Revenue Email Marketing Certificate America 186

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: American Marketing Association. It’s the underlying principle of Inbound Marketing.

Technology 370

Technology Strategy Education System 370

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Member engagement.

LMS 252

LMS Utah DC Indiana 252

Reid All About it

MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology Strategy St. Louis System 370

Association Analytics

JANUARY 5, 2023

Getting Started with Member Engagement Scoring Guide – stages you should consider to successfully track and score member engagement. 2022 was a year of significant internal investment with 22 new hires and 10 promotions ranging from our implementation and customer success organizations to our sales and marketing teams.

Atlanta 320

Atlanta Nashville Newsletter Products 320

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Membership mobile app. More info/register.

Education 258

Education Social Media Content Strategy 258

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services. – Association Planner Summit.

Revenue 300

Revenue Blended Learning Conference Technology 300

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Revenue Technology Communications 322

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SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

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FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Learn how to identify what’s valuable to your members, serve it to them in an attractive and engaging way, and get your stakeholders on board. More info/register. 1 CAE credit. More info/register.

Certificate 275

Certificate Denver South Carolina Strategy 275

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 264

Survey Strategy Project Education 264

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SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs.

LMS 264

LMS Revenue Certificate Content 264

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JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Forget White Fragility : here are ten books America should be reading about race. Hear about some major considerations for online engagement. Maximizing Member Engagement in the COVID-19 Era. Pamela Bump, HubSpot ).

Montana 221

Montana Member Engagement Review North Carolina 221

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. CMP credit. 1 CMP credit.

Revenue 264

Revenue Certificate Education Tools 264

Potomac Core

MARCH 22, 2016

What Keeps Members Up At Night? For Jeff Morgan, Chief Executive Officer at the Club Managers Association of America, CMAA , it was all about understanding what challenges the members were facing and how the association could play a role in creating positive association disruption. Positive Association Disruption.

millennials 100

millennials America eBook Member Engagement 100

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Michael Barrett, Sports & Leisure North America Centerplate, a Sodexo Company.

Chicago 243

Chicago Education Baltimore Content 243

Aaron Wolowiec

SEPTEMBER 20, 2016

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 100

America Michigan Education Report 100

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SEPTEMBER 11, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Paulina Curto, Senior Marketing Manager at Cvent. More info/register. Host: Cvent.

LMS 329

LMS Montana Revenue Recruiting 329

YourMembership

MAY 15, 2012

Ideas to help you engage, empower and retain members. May 15th, 2012 | Posted in Member Engagement + Retention. It incorporates paid advertising in the Tampa market – encompassing buses, bus shelters, billboards, online and newspapers – public relations; social media AND grassroots marketing. Leave a Reply.

Recruitment 150

Recruitment Recruiting Tips Tampa 150

Potomac Core

JUNE 30, 2016

However, in a rapidly evolving global market, how aligned is your association in order to help your members and their industries meet new challenges? Highly Engaged and Strategic Boards. It’s about succeeding together in order to achieve the important Return on Member Engagement. Post Brexit Associations.

Survey 124

Survey Member Engagement Leadership Innovation 124

Potomac Core

OCTOBER 29, 2017

If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges. Jewelers of America – Working through the Industry Supply Chain, JA positions its advocacy to work to continually assess risk and maintain consumer confidence.

New Mexico 155

New Mexico Illinois Member Engagement eBook 155

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Certificate 60

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AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Host: American Marketing Association Speaker: Melissa Francois, Global Content & Comms Lead, PlayPlay Wed 9/4 from 2 to 5 p.m. – Workplace challenges. More info/register. Location: Alexandria VA. More info/register.

Video 213

Video Content Revenue Strategy 213

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JUNE 5, 2020

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ San Francisco 273

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JUNE 12, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Identify signals in the market that can impact how you operate. Host: PCMA.

Montana 243

Montana Leadership Tools Committee 243

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AUGUST 23, 2019

The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. Why you should have a Chief Value Officer instead of a Chief Marketing Officer. Edith Zimmerman, The Cut ).

millennials 37

millennials Member Engagement Tools Education 37

GrowthZone

JANUARY 17, 2023

It helps us improve our solutions to make their lives easier as they attempt to boost member value, increase productivity, and grow revenue,” said John Cook, GrowthZone Senior Vice President of Marketing. Media Contact: John Cook, Senior VP of Marketing. For more information, visit [link]. GrowthZone. 800-825-9171 ext.

Survey 78

Survey Industry Revenue Member Engagement 78