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JUNE 18, 2021

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

LMS 369

LMS Certificate America Committee 369

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 264

America Strategy Content Social Media 264

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JUNE 25, 2021

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist. Online learning.

LMS 361

LMS Revenue Tips Strategy 361

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AUGUST 9, 2024

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. If you or your brand want to stand out in your market, you must become known, trusted, and loved.

Cleveland 270

Cleveland LMS Press Release Content 270

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Find yours on the Feeding America website. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Event communications. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

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JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Creating your Content Stream—from Marketing to Sales to Programs. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Strategy First, Software Next.

Technology 370

Technology Strategy Education System 370

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Troy Pfeffer, Partnerships Director, Howspace North America. Virtual volunteer fatigue.

Innovation 370

Innovation Education Communications Strategy 370

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first. Jeff Morgan.

DC 232

DC Arlington Virginia America 232

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology Strategy St. Louis System 370

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Troy Pfeffer, Partnerships Director, Howspace North America. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Education 258

Education Social Media Content Strategy 258

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing. Host: Halmyre.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Member engagement.

LMS 252

LMS Utah DC Indiana 252

Associations Now

AUGUST 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? Take a hint from the Romance Writers of America. The post Daily Buzz: Marketing Tips From Romance Writers appeared first on Associations Now.

Tips 102

Tips Marketing California America 102

Associations Now

FEBRUARY 19, 2025

Strategies for a Holistic Member Experience Several key components contribute to a seamless and engaging journey for association members. One way to do that is by using marketing automation to set up targeted email campaigns or sending specific reminders based on a members actions. Enhanced member engagement.

Member Experience 98

Member Experience Member Insights Member Engagement America 98

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy.

Revenue 300

Revenue Blended Learning Conference Technology 300

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SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

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SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. to 2:10 p.m.

LMS 264

LMS Revenue Certificate Content 264

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Host: Fridays@4 Speakers: Kia Davis Vy Le, CAE, Linguistic Society of America Kerri L.

Revenue 264

Revenue Certificate Education Tools 264

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 100

Strategy Social Media Survey America 100

Aaron Wolowiec

OCTOBER 1, 2013

Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business. My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. What’s inhibiting attendance?

Education 100

Education Detroit Strategy Michigan 100

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

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AUGUST 30, 2024

Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition.

Video 213

Video Content Revenue Strategy 213

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FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Certificate 275

Certificate Denver South Carolina Strategy 275

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Do you need support with membership marketing?

Certificate 322

Certificate Revenue Technology Communications 322

Associations Now

MARCH 15, 2017

General Mills’ Cheerios brand is taking a cue from the advocacy world by launching a buzzy campaign to raise awareness and combat the declining bee population, reports Marketing Dive. ” Head over to Marketing Dive for more insight into General Mills’ marketing strategy. Celebrate Associations.

Strategy 61

Strategy Marketing Social Media America 61

Aaron Wolowiec

JULY 15, 2014

The ASAE Foundation and MCI Group , a global network of 50-plus offices providing market development services and conference management, just launched a multi-year, multi-phase research project to better understand U.S. associations’ global strategies and international engagement. Commitment. Good business acumen.

America 100

America Revenue Strategy Report 100

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 264

Survey Strategy Project Education 264

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SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. 1 CAE credit.

LMS 275

LMS Education Revenue Strategy 275

Nonprofit Marketing Guide

MARCH 17, 2015

Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Guest Bloggers Media Relations Nonprofit Communications Nonprofit Marketing Strategy'

Strategy 90

Strategy Press Release Communications Report 90

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On. Tracy King, MA, CAE.

Price 193

Price Revenue Certificate Course 193

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SEPTEMBER 11, 2020

Paulina Curto, Senior Marketing Manager at Cvent. Ready, Set, Meet: Coronavirus Event Safety Strategies. Driving Revenue with Contextual Engagement and Marketing. They also present some unique requirements for planners and marketing teams that should be factored into day-of plan. More info/register. Host: Cvent.

LMS 329

LMS Montana Revenue Recruiting 329

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FEBRUARY 14, 2020

Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. User-centric design isn’t a nice-to-have in today’s market.

DC 243

DC Education Washington Content 243

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FEBRUARY 3, 2017

“I was showing the America I knew and observed to others who might not have noticed.”. If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Presenters: Jennifer Morales, director of communications, Infectious Diseases Society of America.

Los Angeles 159

Los Angeles Chicago North Carolina America 159

Association Adviser

JUNE 5, 2017

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. Members join their local AGC of America chapter and become a part of both the chapter and the national AGC organization.

America 63

America Team Puerto Rico Discount 63