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With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? You’ll choose technology that helps you deliver the best learning experience possible to members and customers, and the maximum revenue to your bottom line.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.
Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Offer blendedlearning environments. But associations should move quickly, while the landscape is changing, Engel said. “We
Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Offer blendedlearning environments. But associations should move quickly, while the landscape is changing, Engel said. “We
This learning mix is the backbone of cohort programs, which are so popular right now. Blendedlearning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blendedlearning offerings to your association’s portfolio. Maybe It’s Your Marketing.
Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Explore practical tips and strategies to initiate your data hygiene journey. More info/register.
Conversely, those individuals and organizations with a much more traditional approach to education (think: keynote speaker and a series of lecture-style breakout sessions that follow a similar schedule from year to year), are struggling to compete/demonstrate value in a market that is literally saturated with learning opportunities.
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Scenario-based learning exercises that require the learner make a choice based on a real world situation.
However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members. This could lead to a situation where your association’s learning business is seen as unreliable for members who are looking for the most up-to-date guidance.
Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. While we’re talking about “meta,” here’s an audience analysis of the metaverse community from Michael Brito at Britopian. Virtual event planning template.
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