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Association Brain Food: 11.8.24

Reid All About it

Volunteerism is not just about completing tasks with lower-cost labor, which can lead to feeling used. Analysis That Moves the Needle For association executives, leveraging the right analyses can make all the difference in achieving strategic objectives and driving operational improvements. Association finances. 1 CAE credit.

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Association Brain Food: 4.18.25

Reid All About it

They go into detail on items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. AI tools course. 1 CAE credit. More info/register.

Strategy 220
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5 Benefits of an AMS with a Built-In Data Warehouse

Membersuite

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

Analysis 142
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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. That’s on us, says Jay Cost at The Dispatch. The Data Bunch: The Hidden Costs of Dirty Data: How Clean Up Can Transform Your Organization Find out about the hidden costs of dirty data and assess its impact on your organization.

Strategy 275
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Total Quality Marketing: Launch Fast and Learn Fast for Membership Growth

Membership Marketing

I refer to the last issue as the paralysis of analysis. She served as marketing director at a trade association and shared her frustration with getting approval for a membership recruitment program. At this stage, some critical questions are: WHAT was the Cost Per Acquisition (CPA)? WHICH prospect segments performed best?

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Association Brain Food Weekly: 10.9.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. A well-researched, goal-oriented and theme-based join process can help you achieve increased engagement at the cost of a few clicks.

Utah 370
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Calculating the Cost to Serve a Member

Membership Marketing

One of the questions that I am frequently asked is how to calculate membership servicing costs. Here is a real life story on how NOT to calculate the cost to serve a member. One of my clients presented the following analysis to his staff. One of my clients presented the following analysis to his staff.

Cost 49