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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal. We send a discount code vs. promoting what’s new at the next event. For those most likely to attend, you know you can skip the discount code and the expensive marketing pieces.

Revenue 318
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Nonprofits that Sell Products or Services: 4 Considerations

NXUnite

Track customer purchases to offer them perks, send personalized marketing messages, and create custom discounts for upcoming marketing campaigns. Based on your prior analysis, create messages that align with your audiences preferences. Based on the audiences you identify, what messages are likely to resonate with them? Distribution.

Products 130
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Are you getting the most out of your retention data?

Association Analytics

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

Analysis 192
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Are you getting the most out of your retention data?

Association Analytics

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

Analysis 169
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The Pricing Predicament

Mary Byers

Underpricing leaves money on the table that could go toward delivering value and fulfilling your mission.

Price 130
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Boosting Member Retention: How to Keep Your Association Strong

SBI

Whether it’s access to exclusive content, networking opportunities, professional development, or discounts on events and services, member benefits should be clearly communicated and regularly delivered. SBI’s Solution: At SBI, our membership service professionals provide data management and analysis that tracks membership engagement.

How To 52
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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

Consider discounts or perks for those who post content or refer friends who register. Step 8 – Post-Event Follow-Up and ROI Analysis Once the event is over, it’s time to sit down with your team and do your post-event analysis. You can then negotiate a deal for them to promote the event.