This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Membership Monday: EmailMarketing Tips and Tricks for Associations Ambers done 40 email platform audits on association accounts this past year, and there’s one consistent theme: they all needed to apply email design best practices and do testing to ensure it’s what their members want. Host: WorkerBee.TV
Enhancing MemberEngagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways.
Building an Engaged Community: Lessons from ACCs Award-Winning Mobile App Learn how ACC leverages a mobile app to engagemembers year-round, foster community growth, and boost retention. Hear app best practices for driving memberengagement and proven tactics from your peers to enhance your apps success.
Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.
The American Society of Association Executives (ASAE) uses multiple systems—AMS, emailmarketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Additional data includes community membership and discussion content for text analysis.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. 1 CAE credit. More info/register. 1 CAE credit.
Challenge your understanding of your association’s members. Hear the findings from the recently released 2024 State of Association Member Experience Report and put your knowledge to the test. Discuss emerging trends in memberengagement and learning preferences. Host: Sinch Email Wed 9/25 at 12 p.m.
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Genevieve Borello, CAE, Senior Manager, MemberEngagement, ACTFL.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. Host: Smart Meetings. Host: Grype.
Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, emailmarketing, and customer support, to provide a consistent and seamless user experience. This trend offers a consistent, personalized experience regardless of touchpoint.
– Business Analysis Skills for Data Analytics (Data Analytics Network). Learn about the value of business analysis practices, communication techniques for interpreting and reporting results, and the business analysis professional role in influencing culture. Tue 3/1 at 12 p.m. 1 CAE credit. More info/register.
MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. Learn about trends impacting memberengagement, member growth, measurements, outcomes, and sustainability. How to Conquer Changes in the Digital Marketing Space.
2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association EmailMarketing Benchmark Report on emails sent using marketing automation. Learn what you can add to your website today to help attract and convert more members. Tue 6/6 at 2 p.m. Host: ASAE.
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Host: Sinch Email Wed 9/25 at 12 p.m. to 1:30 p.m. More info/register. 1 CAE credit.
.* – Why Strategic Planning Fails and A New Approach Hear the common reasons traditional strategic planning fails and a new way of looking at strategic planning that starts with a data-driven analysis. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. More info/register.
Here are some primary goals that content marketing can help achieve: Member Acquisition: Reach potential members by showcasing your association’s value and thought leadership in the industry. MemberEngagement: Encourage active involvement in your community by sharing insights, educational content, and industry trends.
Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. Q2 EmailMarketing Tips Hear insights from six of the industry’s leading emailmarketing experts. No plan, no progress. Good listens I love listening to smart people having interesting conversations.
In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Membership management software is designed to communicate with members, track memberengagement, manage payments, and deliver member benefits.
Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven emailmarketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Tue 5/15 at 1 p.m. 1 CAE credit.
Memberengagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to memberengagement taken by associations during the pandemic. MemberEngagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.
But sadly, despite more computing power than ever, the use of data and data analysis has shown almost no forward movement over the last number of years. Here are some of the major changes associations have put in place in their membership marketing efforts.
Most associations use association management software to manage their data, process joins and renewals, track finances, cultivate memberengagement, and streamline tedious tasks. Users can find information faster and make critical decisions that better serve members and improve processes. However, some do not. Get it now ».
4 Outdated Email Practices & How to Modernize your EmailMarketing Program. Learn about four emailmarketing practices that may be hurting more than helping, and the steps to take to supercharge your email program and drive more conversions. Presenter: Alfred McKelvy, Sr. Wed 6/15 at 1 p.m. –
Its core purpose is to help you manage member relationships, renewals, events, and other association-specific activities. MMS typically includes features tailored for memberengagement , making it easier to communicate, track member activity, and maintain accurate records.
Maximizing the ROI for Your Associations Online Community Learn what ROI is and why it matters for your online community, how to build an online community that achieves your KPIs, ways to keep your membersengaged and happy, strategies to monetize your online community and how to sustain long-term growth. More info/register.
Simplify reporting and tracking of financial analysis, integrating with third-party accounting software The features of this system give association leaders the flexibility to adapt their data to changing needs and empower them to get to know their members on a deeper level.
Competitor pricing analysis Benchmarking: Understand the pricing landscape by analyzing similar offerings. Emphasize community elements Highlight memberengagement: Showcase how your course goes beyond mere content by fostering connections between participants. Emailmarketing Lead magnets: Offer something valuable (e.g.,
EmailMarketing. Effective marketing for your association doesn’t just involve your website — email is a crucial engagement tool to keep in touch with your members and promote your upcoming events, learning opportunities, and more. Why Choose Mc Trade.
When you host events, you can empower your members to sign up online as well as purchase or renew memberships during the process. Real-time reporting and analysis. Your members can interact with each other by connecting, communicating, and collaborating online. View of members’ interactions. Emailmarketing.
Guest: Lisa Lockman, Assistant Director, Data Analysis and AMS Administration, Association for Psychological Science. Battle for the Inbox: How to Boost EmailEngagement, Outplay Competitors, and Earn More Revenue in Q4. Emailmarketing has never been more difficult than it is today. More info/register.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.
Navigating the Impact on Associations from New Executive Orders Hear a detailed analysis of President Trumps executive orders and their potential implications for associations. Learn how these directives may influence your organizations strategic priorities, member services, and advocacy efforts. AI, automation, innovation).
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content