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Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the memberexperience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.
Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize memberexperiences and engage them in more meaningful ways.
From transforming memberexperiences with AI, to streamlining complex systems, to fresh, new approaches to hybrid meetings, this session will spark ideas you can bring to your organization. Get a comprehensive analysis of these findings and discuss their implications for planners and their supplier partners in the year ahead.1
– How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketingemails. Horacio Gavilan, Executive Director, Hispanic Marketing Council.
The American Society of Association Executives (ASAE) uses multiple systems—AMS, emailmarketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Additional data includes community membership and discussion content for text analysis.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. More info/register. 1 CAE credit. More info/register.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members. to 1:30 p.m.
– Business Analysis Skills for Data Analytics (Data Analytics Network). Learn about the value of business analysis practices, communication techniques for interpreting and reporting results, and the business analysis professional role in influencing culture. Tue 3/1 at 12 p.m. 1 CAE credit. More info/register.
Emailmarketing. FEATURES: Marketing. Custom reporting and analysis. Member communication. Emailmarketing. Today, the focus has moved toward memberexperience and engagement, which led to the Event Farm acquisition in 2019, allowing them to add more event functionality to their platform.
Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best memberexperiences possible without spending excessive time and effort on the program.
Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless emailmarketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. 1 CAE credit. More info/register.
By offering step-by-step guidance or expert insights, you empower members to tackle industry challenges confidently and stay ahead in their fields. Industry News and Analysis: Keeping Members Informed Keeping members up-to-date on the latest industry news and analysis is an essential part of demonstrating your association’s value.
Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great memberexperience. CAE credits. More info/register. Transactions Corp.
For organizations aiming to enhance emailmarketing strategies, Amber's innovative solutions and personalized approach make Email Maven a standout choice in the industry." Their expert analysis not only identified areas for improvement but also offered actionable insights for success.
Online payments: Automate dues renewals and centralize accounting and payment processing to boost retention and provide a better memberexperience. Communication management: Build targeted email campaigns and measure their success. Enhance memberexperience with forums, groups, and multimedia elements.
EmailMarketing. Effective marketing for your association doesn’t just involve your website — email is a crucial engagement tool to keep in touch with your members and promote your upcoming events, learning opportunities, and more. Enhance memberexperience with forums, groups, and multimedia elements.
Robust management tools: Features like powerful analytics, as offered by Disciple, allow you to tap into community behaviors and trends, refining your strategies and enhancing memberexperiences. Assess the tangible and intangible benefits members receive. Competitive analysis: Take a look at similar communities in your niche.
Elevate Your Email Campaigns: Data-Driven Insights for 2025 Hear insights from Higher Logics annual Association Email Benchmark Report, tailored specifically for marketers in associations and nonprofits. Discover key trends and actionable strategies to elevate your emailmarketing and boost member engagement.
These questions address issues that affect the memberexperience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs. Memberexperience. Fonta suggests applying the core principles of a good online user experience (UX) to help members take advantage of benefits.
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